lafi 2016 revenue jaytsao

8/15/2019 LAFI 2016 Revenue JayTsao

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Jay Tsao

MentorLos Angeles 2015



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Pros

• Recurring revenue

• Steady growth toward scale• Easy to define top-line

Cons

• Cash flow problems

• Conversion strategies•

Underestimate churn rate

• Inaccurate pricing strategies



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Pros

• Non-solicitation

• 3rd-party through mature networks• Viral effects

Cons

• Requires critical mass

• Content driven & page inventory• Viewers vs. Active User dilemma



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Pros

• Seasoned & Time-tested

• Low overhead• Clear CM for forecasting

Cons

• Lack innovation

• Easy to underestimate marketing costs• Dual-sided curation



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Pros

• Accessibility to content &

distribution channel• Operational minimization

• Cost minimization•

Speed to market

Cons

• Cost & maintenance of IP

• Relationship intensive• Covenants & restrictions

• Dependency model



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Value =

Short Term Customer Satisfaction

Relevance of Tangible Attributes of

Brand/Service to Consumer

Relevance of Intangible Aspects of

Brand/Service to Consumer

Customer's Feeling of Being TreatedWith Respect

Customer's Feeling of Supporting aSocially Responsible/Ethical Company

Tangible Costs: Monetary, Time, andOther Transaction Costs

Intangible Costs/Risks:-

Social: Customer s concern about howothers will view him/her with your product.

-

Psychological: Customer s concern about

how s/hell think of him/herself.

- Functional: Customer s concern as to

whether your product will work.

Quality

Price

_______

Service Support Needs of Customer

Relevance of the Product/Service to the

Customer s Direct Operations

Relevance to Helping the Customer

Deliver Value to Their Customers

Customer's Feeling of Being TreatedWith Respect

Helping Customer Deliver CSR Value toTheir Customers and Supply Chain

Tangible Costs: Monetary, Time, andOther Transaction Costs

Intangible Costs/Risks:-

Reputational: Effect on Customer sreputation in doing business with you.

-

Morale: Effect on your customer s company

morale in doing business with you.

- Functional: Your customer s concern that yo

product will do what you say it will do.

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Revenue Requires RegularReview, Revision, and Refinement.



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Jay Tsao

MentorLos Angeles 2015

lafi 2016 revenue jaytsao

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