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Monetization of Tech Start-ups in EMEA & CIS May 2017 Sergei Arsenyev Co-head of GS Russia & CIS

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Page 1: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

Monetization of Tech Start-ups in EMEA & CIS

May 2017

Sergei Arsenyev

Co-head of GS Russia & CIS

Page 2: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

2

Global Leaders Local Leaders

Global vs. Local

Historically, tech companies focused to distinct development strategies:

developing unique tech and taking it global, or using and adjusting existing tech to

become local leaders

Original

Technologies/Content Global Business Model

Page 3: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

3

Different Growth Stages Offer Different Funding /

Monetization Opportunities

Seed

Financing

Early Funding

Rounds (A,B)

Sale to

Strategic

Investor

M&A

Debt Financing

IPO

<$10m

>$10m

>$20m

>$50m

>$200m

>$300m

Page 4: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

4

The Development of Tinkoff Bank Company Overview

Series A

Date: Oct-2007

Investors:

Size: 10% stake with an option

to increase its stake by 5%

GS role: Investor

Syndicated Loan (incl.

warrants to lenders of 6%

share capital)

Date: Dec-2007

Investors: Institutional

investors,

Size: RUB 1.5bn

(USD61m)

Eurobond Issue

Date: Apr-2011

Investors: Institutional investors

Size: $175m

GS role: Joint Lead Manager and

Bookrunner

Eurobond Issue

Date: Dec-2008

Investors: Institutional

Investors

Size: $70m

Series D

Date: Oct-2012

Investors:

Size: $28m / 15% stake

Eurobond Issue

Date: Sep-2012

Investors: Institutional Investors

Size: $250m

Series C

Date: May-2012

Investors:

Size: $50m / 8% stake

Series B

Date: Sep-2008

Investors:

Size: $40m / 4%

stake

Subordinated Eurobond

Date: Nov-2012

Investors: Institutional Investors

Size: $125m followed by a tap of $75m in Feb-2013

GS role: Joint Lead Manager

IPO

Date: Oct-2013

Investors: 63% Long

Only investors / 37%

Hedge Funds

Size: $1,087m

GS Role: Joint Global

Coordinator and

Bookrunner

NA NA

$100m

NA

$187m

$625m

NA

$1.0bn

NA

$3.2bn

2.2m

180k

49k

2.0m

3.5m

Total Credit Cards Issued, #

Page 5: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

5

The Development of Uber Company Overview

Seed

Date:

Aug-2009

Investors: NA

Size: $0.2m

Debt Financing

Date:

Jan-2015

Investors:

Size: $1.6bn

GS role: Investor

Series F

Date:

Jul-2015

Investors:

Size: $1.0bn

Private Equity

Date: Aug-2015,

Feb-2016

Investors:

Size: $300m

Angel

Date: Oct-2010

Investors: NA

Size: $1.25m

NA NA $60m

NA

$3.5bn

$18bn

NA

$51bn

NA

$62.5bn

NA

Series B

Date: Dec-2011

Investors: Jeff Bezos

Size: $37m

GS role: Investor

$41bn

Series G

Date:

Jun-2016

Investors:

Size: $3.5bn

Series A

Date: Feb-2011

Investors: Benchmark,

Alfred Lin, Scott Banister

Size: $11m

Series C

Date: Aug-2013

Investors:

Benchmark

Size: $363m

Debt Financing

Date: Jul-2016

Investors:

Size: $1.15bn

GS role:

Investor

Series E

Date: Feb-2015

Investors: Jack

Abraham

Size: $2.2bn

Series D

Date: Jun-2014

Investors:

Wellington

Size: $1.4bn

4

Countries of operations, #

45

50

64

72

Page 6: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

6

Series B

Date: Aug-2009

Investors: Li Ka-

shing,

Size: $50.0m

Series D

Date: Jun-2011

Investors:

Size: $100.0m

Series F

Date: Nov-2013

Investors:

Size: $250m

Convertible Notes

Date: Jan-2016

Size: $500m

GS role:

Bookrunner

The Development of Spotify Company Overview

Series A

Date: Oct-2008

Investors: Li Ka-

shing, Northzone

Size: $21.6m

Series E

Date: Nov-2012

Investors: AF

Square,

Size: $100.0m

GS role: Investor

($50m)

($10m) ($15m)

Series C

Date: Feb-2010

Investors: Sean

Parker

Size: $16.1m

Series G

Date: Jun-2015

Investors:

etc.

Size: $526m

GS role: Investor

and Bookrunner

NA $250m

$300m

$1.0bn

$3.0bn

$4.0bn

$8.5bn

$8.5bn

$8.5bn

Debt Financing

Date: Mar-2016

Investors:

Size: $1.0bn

GS role: Investor

4m

250k

1m

6m

15m

30m

Paying Subscribers, #

Page 7: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

7

Comparison of Monetization Strategies

Sale or IPO?

Overview of Private Placement Market

Key Considerations

Maximize Valuation /

Proceeds

Certainty of Transaction

(Level of Investor Interest)

Level of Control /

Ownership

Timing

Engender Further Growth /

Business Development

Limit Disclosure

Page 8: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

8

Recent Success Stories in EMEA

Source: Based on publicly disclosed / publicly reported news sources

Insight into the Internet Unicorn Landscape

Current valuation: $8,530m

Latest Funding (Mar-16): $1,000m

Current valuation: $3,110m

Latest Funding (May-17): $421m

Current valuation: $2,300m

Latest Funding (Sep-15): NA

Current valuation: $1,500m

Latest Funding (May-16): $110m

Current valuation: $2,090m

Latest Funding (Dec-16): $89m

Current valuation: $3,000m

Latest Funding (May-07): NA

Current valuation: $2,250m

Latest Funding (Mar-17): $5m

Sale to Ctrip (Nov-16): $1,740m Current valuation: $1,600m

Latest Funding (Sep-16): $24m

Sale to Amazon (Mar-17): $650m Current valuation: $2,800 m

Latest Funding (May-17): $403m

Current valuation: $1,050m

Latest Funding (Jan-17): $100m

Current valuation: $1,030m

Latest Funding (Feb-15): $30m

Current valuation: $1,100m

Latest Funding (May-16): $26m

Current valuation: $1,000m

Latest Funding (Jul-16): $56m

Page 9: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

9

Recent Success Stories in EMEA

Source: Based on publicly disclosed / publicly reported news sources

¹ Forbes estimation ² It was rumored that total funding would be up to $200m ³ Financials converted at 57 RUB/USD exchange rate

Insight into the Internet Unicorn Landscape

Current valuation : $2,700m

Sale to Naspers (Oct-15): $1,200m

Current valuation: $1,500m

Latest Funding: NA

Current valuation: $101m

Latest Funding: NA

Current valuation: $700m

Latest Funding (Apr-14): $150m

Current valuation: $210m

Latest Funding: NA

Current valuation: $97m

Latest Funding (Oct-12): $16m

Current valuation : $2,000m

Latest Funding (Nov-16): $100m

Page 10: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

10

Private Market Update

Private market sentiment has improved dramatically since the volatility seen throughout

late 2015 and 2016

Note: Includes US and European technology and technology-related private placements >$100mm except where otherwise noted. Data as of 12-May-

2017.

Private Market Update

20

26

45 47

34

23

29

3,500

4,000

4,500

5,000

5,500

6,000

0

10

20

30

40

50

60

1H'14 2H'14 1H'15 2H'15 1H'16 2H'16 2017 YTD

# of Technology Private Placements >$100mm Nasdaq Composite Index

Page 12: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

12

The Value of Success is Tremendous …

Source: Venture Source

¹ Excludes Rocket Internet follow-on investment at undisclosed valuation.

Overview of Private Placement Market

Despite increasing period between funding rounds, investors demonstrate solid demand and

ability to pay premium for high growing tech companies

Prior Round(Dec-14)

Last Round(Jul-15)

$5,000

$2,000

Prior Round(Jan-14)

Last Round(Mar-15)

$5,200

$11,367

Prior Round(Nov-13)

Last Round(Jun-15)

$4,250

$8,526

Prior Round(Jan-15)

Last Round(Mar-17)

$2,220

$3,400

Page 13: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

13

Sale Down Round Bankruptcies

… However Sustaining Growth Is Becoming

Increasingly Difficult

Latest High Profile Down Rounds, Sales and Bankruptcies

Source: CrunchBase, Tech Crunch, CBInsights, Pitch Book and Wall Street Journal estimates; based on publicly disclosed information only

Note: Only includes Internet companies with a previous private valuation of $100mm or greater. Valuations are listed as post-money.

Insight into the Internet Unicorn Landscape

Previous valuation (May-11): $1.15bn

Latest valuation (Jan-16): $250m

Previous valuation (Feb-13): $431m

Latest valuation (Feb-16): $342m

Previous valuation (Aug-13): $1,150m

Latest valuation (Mar-15): $15m

Previous valuation (Dec-11): $5.37bn

Latest valuation (Feb-13): $1.51bn

Previous valuation (Feb-14): $650m

Latest valuation (Feb-16): $325m

Previous valuation (Sep-14): $3.20bn

Latest valuation (Jan-16): $1.67bn

Previous valuation (Sep-14): $3.20bn

Latest valuation (Jan-16): $1.67bn

Previous valuation (Jul-15): $3.43bn

Latest valuation (Apr-16): $1.13bn

Previous valuation (Nov-11): $2.25bn

Latest valuation (Jun-13): $12m

Previous valuation (May-12): $189m

Latest valuation (May-16): $0m

Previous valuation (Nov-13): $452m

Latest valuation (Sep-15): $15m

Previous valuation (Dec-13): $150m

Latest valuation (Dec-15): $0m

Previous valuation (Nov-14): $2.78bn

Latest valuation (Feb-16): $0m

Page 14: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

14

2016 Internet Unicorn Themes More Unicorns Fewer Exits

Insight into the Internet Unicorn Landscape

Funding Environment Robust despite lack of mega deals

Declining pace of Unicorn Additions

The Pace of Unicorn Exits Remains Slow

Interesting Capital Raising Opportunities

1

2

3

4

Page 15: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

15

Goldman Sachs Experience in the Sector 2013-2017YTD

¹ 2013-2017YTD deals (Private Placement, Convertible Debt Offering, IPO, FO, ABO, Block Trade, Common Stock Sale, Sale of Controlling Stake). Valuation as at

the date of the deal announcement.

GS acts as an active counterparty for Technology Companies at different levels of development and at

different valuations

<$100m $100–500m $500–1,000m $1.0–2.5bn $2.5–5.0bn $5+bn

Valuation¹

GS Acted as an Investor

Page 16: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

16

GS Involvement:

Mar-16: Investor and Placement

Agent for Convertible Notes

issue

Jun-15: Investor and Placement

Agent for Series G funding

Nov-12: Investor for Series E

funding

Select Long-Term Relationships With

Technology Majors

¹ Latest valuation for public companies – Market Cap, for non-public companies – latest rumored valuation. ² Rounds where GS participated as an investor or

bookrunner, financial advisor, placement agent.³ Accumulated amount of funds being raised through the rounds GS participated.

Overview of Private Placement Market

GS maintains long-term relationship with its clients in the tech space through their growth

and development stages

GS Involvement:

Jul-16: Leveraged loan

financing from GS

Jan-15: Convertible Notes

financing from GS clients

Dec-11: Investor for Series B

funding

GS Involvement:

Feb-17: Convertible Debt

Bookrunner

Nov-15: IPO Bookrunner

Oct-14: Placement Agent and

Investor for Series E funding

Apr-14: Debt financing from GS

GS Involvement:

Aug-15: SPO Bookrunner

May-15: SPO Bookrunner

Feb-15: SPO Bookrunner

Apr-14: IPO Bookrunner

GS Involvement:

Apr-16: Advised on sale of

controlling stake to Alibaba

Dec-14: Placement Agent for

series F funding

GS Involvement:

Aug-15: Placement Agent for

Series D funding

Aug-14: Placement Agent for

Series C funding

Page 17: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

17

Current Market Cap $5,977m $6,430m

Market Cap 2014 $7,165m $6,365m

Total Revenue 2016 $1,888m $3,640m

Total Revenue 2014 $2,383m $4,036m

2008 Revenue Mix

2016 Revenue Mix

Strategies for Digital Transformation Unlocking Value for Traditional Print Media

Source: Company Filings, GS IBD Estimates

Note: GMG assumes that digital revenue in 2008 grows at the same rate as Trader Digital revenue in Trader Media Group

1 2

Online Offline

11%

89%

14%

86%

68%

32%

67%

33%

Page 18: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

18

The Transformation of Schibsted

Revenue Split’ 16A Revenue Split’ 12A Revenue Split’ 08A

Online 40 %

Offline 60 % Online

68%

Offline32%

Online11%

Offline89%

0

2,000

4,000

6,000

8,000

10,000

12,000

1996 1997 1999 2000 2002 2003 2005 2006 2008 2009 2011 2012 2014 2015 2017

MC

ap

, $m

$ 5,968

Page 19: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

19

0

2,000

4,000

6,000

8,000

10,000

12,000

1998 1999 2001 2002 2004 2005 2007 2009 2010 2012 2013 2015 2017

MC

ap

, $

m $ 6,430

The Transformation of Axel Springer

Online67%

Offline33%

Online14%

Offline86%

Online37%

Offline63%

Revenue Split’ 16A Revenue Split’ 12A Revenue Split’ 08A

Page 20: Monetization of Tech Start-ups in EMEA & CIS...Total Revenue 2016 $1,888m $3,640m Total Revenue 2014 $2,383m $4,036m 2008 Revenue Mix 2016 Revenue Mix Strategies for Digital Transformation

20

Disclaimer

This document is confidential. Accordingly, it should not be copied, distributed, published or reproduced, in whole or in part,

or disclosed by any recipient to any other person. The information contained in this document was obtained from publicly

available sources and has not been independently verified by Goldman Sachs International (“GSI”) and does not constitute

a recommendation from GSI to the recipient. GSI has relied upon the accuracy and completeness of all of the financial,

accounting and other information discussed with or reviewed by it and has assumed such accuracy and completeness for

purposes of this document. Neither GSI nor any of its affiliates makes any representation or warranty, express or implied,

as to the accuracy or completeness of the information contained in this document and any liability therefor (including in

respect of direct, indirect or consequential loss or damage) is expressly disclaimed. This document does not purport to

contain all of the information that may be required to evaluate any potential transaction and should not be relied on in

connection with any such potential transaction. GSI does not undertake or expect to update or otherwise revise this

document. GSI does not provide legal, accounting or tax advice and you are strongly advised to consult your own

independent advisors on any legal, tax or accounting issues relating to these materials. The receipt of this document by

any recipient is not to be taken as constituting the giving of investment advice by GSI to that recipient, nor to constitute

such person a client of GSI.

No person shall be treated as a client of GSI, or be entitled to the protections afforded to clients of GSI, solely by virtue of

having received this document.

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