Lake District Hotels Association
18th September 2014
Clive Wilson
General Manager Lakeside Hotel
This is a special day
A little background
Richard Spencer
Director
Facilitation
PartnershipGlu will be supporting the group. In the past three years they have helped grow the North East Hotels Association from 21 to 41 hotels making it the biggest in England.
What we do
We are independent
We are networked
We are practical and resourceful
We are business driven
We cover the North East
We have no offices
We have no employees – we use our own!
We are a not-for-profit partnership
We are financially sustainable
We welcome new thinking
Our Guiding Principles
B2B Trade Website
Martin Couchman, BHA
Arnold Fewell FCIMAVF Marketing Ltd
Dr Rob Shaw, Teaching Fellow in Human Geography Durham University
Michael Heppell
Ufi Ibrahim,BHA
Paul Woolston, NELEP
Steven Savage, NCC
Rob Armstrong, LA Taxis
Chris March, Room501
Stephen Drysdale, Ringtons
NEHA PR Media Relations
Society of Editors Trinity Mirror plc Newsquest North East Press Johnston Press Reader loyalty programmes Vouchers Special Deals 2 4 1 Prizes Promotions Jobs
Annual Excellence Awards
Great North Menu
Great North Menu
Beamish Hall Bowburn Hall Caledonian Hotel Close House Copthorne Hotel County by Thistle Durham Marriott Grey Street Hardwick Hall Hotel Holiday Inn Metrocentre Holiday Inn Newcastle Holiday Inn Washington Hotel du VIN Indigo Hotel Jesmond Dene House Jury’s Inn Gateshead
Quayside Jury’s Inn Newcastle Kensington Aparthotel Macdonald Linden Hall
Macdonald Linden Hall
Malmaison Marriott Gosforth
Park Marriott Newcastle
Gateshead Marriott Sunderland Matfen Hall Newcastle
Gateshead Hilton Newgate Hotel Novotel Radisson Blu Ramada Encore Ramside Hall Rockliffe Hall Seaham Hall Staybridge Suites Thistle
Middlesbrough Village Hotel Wynyard Hall
The future is business clusters
We are surrounded by clusters
We have consulted
Stephen Broughton
Hotelier and Cumbria Local Enterprise Partnership Board Member
Priority Areas
Priority Areas
Priority Areas
Richard Spencer
Director
The sector is fragmented
We are geographically isolated
Getting here, is getting harder
Lakes marketing is challenged
We depend on our people
Our people need affordable housing
Better public transport
Our people must be trained
Peter Gardiner
Peter Sloyan
Director
We are also challenged by bureaucracy..
Health Scares
VAT
Energy costs
Wi-Fi Bandwidth
Planning
OTAs
Tourism Signage
Business rates
Bed Tax
We have to start lobbying
Win positive PR
Convince our communities
Convince government
Convince local authorities
What if Scotland votes YES today and reduces tourism VAT to 10%?
Clive Wilson
General Manager Lakeside Hotel
We have done the pre-work
Our ethos
The new Lakes District Hotels Association will have • no offices,• no employees • and have an independent voice. It will be a not-for-profit partnership that is financially sustainable, and able to speak for the hospitality sector in Cumbria.
Our structureName Lake District Hotels Association
Target membership 20 Hotels, pubs or restaurants with rooms in Cumbria Constitution Written
URL s www.lakes-hotels.co.uk and www.lakes-hotels.com
Legal status Unincorporated association (to be reviewed in 2015)
VAT VAT registered
Treasurer Lakeside Hotel (temporary arrangement)
Annual Fee 1 – 30 rooms: £500 pa 31 rooms or more: £750 pa 50% reduction for second or more hotels
Our priorities
• Recruiting and developing talent, and creating career opportunities
• Influencing public policy• Promoting the Lakes image• Working with major visitor attractions• Supporting the local supply chain• Developing professional hotel management• Working for a more sustainable environment• Enabling networking opportunities
Against each of these priorities there will be number of actions
Clive Wilson
General Manager Lakeside Hotel
In our case together is better
A Lake District Hotels Association
Question Time