Lake District Hotels Association

18th September 2014

Clive Wilson

General Manager Lakeside Hotel

This is a special day

A little background

Richard Spencer

Director

Facilitation

PartnershipGlu will be supporting the group. In the past three years they have helped grow the North East Hotels Association from 21 to 41 hotels making it the biggest in England.

What we do

We are independent

We are networked

We are practical and resourceful

We are business driven

We cover the North East

We have no offices

We have no employees – we use our own!

We are a not-for-profit partnership

We are financially sustainable

We welcome new thinking

Our Guiding Principles

B2B Trade Website

Martin Couchman, BHA

Arnold Fewell FCIMAVF Marketing Ltd

Dr Rob Shaw, Teaching Fellow in Human Geography Durham University

Michael Heppell

Ufi Ibrahim,BHA

Paul Woolston, NELEP

Steven Savage, NCC

Rob Armstrong, LA Taxis

Chris March, Room501

Stephen Drysdale, Ringtons

NEHA PR Media Relations

Society of Editors Trinity Mirror plc Newsquest North East Press Johnston Press Reader loyalty programmes Vouchers Special Deals 2 4 1 Prizes Promotions Jobs

Annual Excellence Awards

Great North Menu

Great North Menu

Beamish Hall Bowburn Hall Caledonian Hotel Close House Copthorne Hotel County by Thistle Durham Marriott Grey Street Hardwick Hall Hotel Holiday Inn Metrocentre Holiday Inn Newcastle Holiday Inn Washington Hotel du VIN Indigo Hotel Jesmond Dene House Jury’s Inn Gateshead

Quayside Jury’s Inn Newcastle Kensington Aparthotel Macdonald Linden Hall

Macdonald Linden Hall

Malmaison Marriott Gosforth

Park Marriott Newcastle

Gateshead Marriott Sunderland Matfen Hall Newcastle

Gateshead Hilton Newgate Hotel Novotel Radisson Blu Ramada Encore Ramside Hall Rockliffe Hall Seaham Hall Staybridge Suites Thistle

Middlesbrough Village Hotel Wynyard Hall

The future is business clusters

We are surrounded by clusters

We have consulted

Stephen Broughton

Hotelier and Cumbria Local Enterprise Partnership Board Member

Priority Areas

Priority Areas

Priority Areas

Richard Spencer

Director

The sector is fragmented

We are geographically isolated

Getting here, is getting harder

Lakes marketing is challenged

We depend on our people

Our people need affordable housing

Better public transport

Our people must be trained

Peter Gardiner

Peter Sloyan

Director

We are also challenged by bureaucracy..

Health Scares

VAT

Energy costs

Wi-Fi Bandwidth

Planning

OTAs

Tourism Signage

Business rates

Bed Tax

We have to start lobbying

Win positive PR

Convince our communities

Convince government

Convince local authorities

What if Scotland votes YES today and reduces tourism VAT to 10%?

Clive Wilson

General Manager Lakeside Hotel

We have done the pre-work

Our ethos

The new Lakes District Hotels Association will have • no offices,• no employees • and have an independent voice. It will be a not-for-profit partnership that is financially sustainable, and able to speak for the hospitality sector in Cumbria.

Our structureName Lake District Hotels Association

Target membership 20 Hotels, pubs or restaurants with rooms in Cumbria Constitution Written

URL s www.lakes-hotels.co.uk and www.lakes-hotels.com

Legal status Unincorporated association (to be reviewed in 2015)

VAT VAT registered

Treasurer Lakeside Hotel (temporary arrangement)

Annual Fee 1 – 30 rooms: £500 pa 31 rooms or more: £750 pa 50% reduction for second or more hotels

Our priorities

• Recruiting and developing talent, and creating career opportunities

• Influencing public policy• Promoting the Lakes image• Working with major visitor attractions• Supporting the local supply chain• Developing professional hotel management• Working for a more sustainable environment• Enabling networking opportunities

Against each of these priorities there will be number of actions

Clive Wilson

General Manager Lakeside Hotel

In our case together is better

A Lake District Hotels Association

Question Time