Download - Lancering HR & Social Media boek
![Page 1: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/1.jpg)
\ \ H R & S O C I A L M E D I A B O E K
D I A N A R U S S O @ D R H R B P O K T O B E R 2 0 1 5
![Page 2: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/2.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
D E V E R A N D E R I N G E N
O M O N S H E E N . . .
![Page 3: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/3.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
D I G I T A L E O N T W I K K E L I N G E N , D E N I E U W E G E N E R A T I E ,
V E R L I E S V A N V E R T R O U W E N I N D E O V E R H E I D ,
F I N A N C I Ë L E C R I S I S , F O C U S O P D U U R Z A A M H E I D ,
M A A T S C H A P P E L I J K V E R A N T W O O R D , Z I N G E V I N G ,
C L O U D , C R O W D S O U R C I N G , P R O S U M E R I S M , W A A R D E
T O E V O E G E N , B I G D A T A , B U R G E R P A R T I C I P A T I E , S O C I A L
M E D I A , H O R I Z O N T A L I S E R I N G , T R A N S P A R A N T I E ,
H Y P E R C O N N E C T I V I T E I T , W E R E L D B U R E G E R S , C R O W D F U
N D I N G , R O B O T I C A , D O R P S B E W O N E R S , D U U R Z A A M ,
M O B I E L E T E C H N O L O G I E , Z E L F O R G A N I S A T I E ,
W E N D B A A R H E I D , C O - C R E A T I E , V E R T R O U W E N ,
F L E X I B I L I T E I T , D E E L E C O N O M I E , S E R E N D I P I T E I T ,
G E L E G E N H E I D S N E T W E R K E N , P L A T , V E R G R I J Z I N G , 3 D -
P R I N T I N G , D I S R U P T I E V E O N T W I K K E L I N G E N , S H A R I N G
![Page 4: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/4.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
. . . M A K E N D A T
D E O U D E W E R E L D
V E R D W I J N T .
![Page 5: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/5.jpg)
@DRHRBP
De wereld gaat
verdwijnen!
Ik noem het
‘HET EINDE’
Blijf in de grot!
Wees nooit
niet bang!
Nieuw is
altijd slecht!
\ \ T H E C R O O D S
![Page 6: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/6.jpg)
G e b r u i k v o l g e n s
o u d e p a t r o n e n
O n t d e k k e n
v a n n i e u w e
m o g e l i j k h e d e n
\ \ P A R A D I G M A S H I F T
![Page 7: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/7.jpg)
@DRHRBP
\ \ A L S W E N I E T I N B E W E G I N G K O M E N
V A S T H O U D E N A A N H E T O U D E
E N H E T N I E U W E N I E T O M A R M E N
Z U L L E N W E D A N O V E R L E V E N ?
![Page 8: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/8.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
D E E S S E N T I E
V A N
S O C I A L M E D I A
( 6 C ’ S )
![Page 9: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/9.jpg)
MEERVOUDIGE, PERSOONLIJKE VERBINDINGEN
FORMELE, ENKELVOUDIGE CONTACTEN
\ \ C O N N E C T I E S
DIANA RUSSO HR BUSINESSPARTNER
6 C’s van Social Media
Foto Flickr cc: Ian Sane
VAN:
NAAR:
![Page 10: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/10.jpg)
\ \ C O N V E R S A T I E S
VAN ÉÉNRICHTINGSVERKEER, VIA TWEE- NAAR MEERRICHTINGSVERKEER
![Page 11: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/11.jpg)
(ORGANISATIE)CULTUUR ALS HOUVAST VOOR CONTENT
CORPORATE STORY = OPTELSOM VAN MINI-STORIES
\ \ C O N T E N T
Bron: Marco Derksen DIANA RUSSO HR BUSINESSPARTNER
6 C’s van Social Media
STORY TELLING: RELEVANT, MEMORABEL EN DELENSWAARDIG
![Page 12: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/12.jpg)
VERBINDEN MET GELIJKGESTEMDEN
BONDING BINNEN DE COMMUNITY
BRIDGING TUSSEN COMMUNITIES
\ \ C O N G R U E N T I E
Foto Fcc Patrick Feller
![Page 13: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/13.jpg)
AANBEVELINGEN (P2P)
WIE ZEGT HET (INFLUENCERS/AUTHORITEIT)
\ \ C O N T E X T
MENSELIJKE FACTOR
![Page 14: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/14.jpg)
24/7 EN REALTIME
NEED FOR SPEED
VOLDOEN AAN VERWACHTINGEN
\ \ C O N T I N U
Bron: Marco Derksen
DIANA RUSSO HR BUSINESSPARTNER
6 C’s van Social Media
![Page 15: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/15.jpg)
\ \ S O C I A L M E D I A
I S M E E R D A N E E N C O M M U N I C A T I E M I D D E L
HET MAAKT DAT WE ANDERS GAAN COMMUNICEREN,
SAMENWERKEN EN ORGANISEREN
![Page 16: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/16.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
D R I E
R O L L E N
V O O R H R
![Page 17: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/17.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
\ \ G E B R U I K E R
T E R O N D E R S T E U N I N G
V A N H R - V R A A G S T U K K E N
D I E S O C I A L M E D I A I N Z E T
![Page 18: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/18.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
\ \ B U S I N E S S P A R T N E R
D I E A D V I S E E R T O V E R
D E I M P A C T O P D E O R G A N I S A T I E
![Page 19: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/19.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
\ \ C H A N G E A G E N T
D I E D E ( G E D R A G S ) V E R A N D E R I N G E N
B I N N E N D E O R G A N I S A T I E B E G E L E I D T
![Page 20: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/20.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
H R - V R A A G S T U K K E N : W A A R O M Z E T J E S O C I A L M E D I A I N ?
\ \ H R A L S G E B R U I K E R
![Page 21: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/21.jpg)
\ \ A R B E I D S M A R K T C O M M U N I C A T I E
E M P L O Y E R B R A N D I N G
![Page 22: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/22.jpg)
& E N G A G E M E N T
\ \ I N T E R N E C O M M U N I C A T I E
![Page 23: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/23.jpg)
\ \ T A L E N T O N T W I K K E L I N G
& K E N N I S D E L I N G
![Page 24: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/24.jpg)
\ \ D U U R Z A M E I N Z E T B A A R H E I D
F L E X I B I L I T E I T
![Page 25: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/25.jpg)
\ \ V E R A N D E R M A N A G E M E N T
![Page 26: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/26.jpg)
V A N P I R A M I D E N A A R P I Z Z A S O C I A L E M E D I A L E G G E N A L S H E T W A R E
E E N V I R T U E L E , F L E X I B E L E L A A G O V E R
D E B E S T A A N D E H I Ë R A R C H I S C H E S T R U C T U U R H E E N
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
\ \ H R A L S B U S I N E S S P A R T N E R
![Page 27: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/27.jpg)
GEINSPIREERD DOOR JOSEPHINE GREEN
\ \ V A N P I R A M I D E N A A R P I Z Z A
![Page 28: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/28.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
\ \ H R A L S C H A N G E A G E N T
I M P L E M E N T A T I E I N 5 F A S E N B E G I N N E N I S B E S T M A K K E L I J K
M A A R É C H T D E C E N T R A L I S E R E N E N L O S L A T E N
B L I J K T I N D E P R A K T I J K T O C H M O E I L I J K
![Page 29: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/29.jpg)
\ \ 5 I M P L E M E N T A T I E F A S E N
FASE 1 FASE 2 FASE 3 FASE 4 FASE 5
![Page 30: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/30.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
W A T G A A T
D E T O E K O M S T
O N S
B R E N G E N
E N W A T B E T E K E N T D I T V O O R H R ?
![Page 32: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/32.jpg)
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
H O E H E T M E T
D E C R O O D S A F L I E P ?
![Page 33: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/33.jpg)
“De kloof tussen de oude en nieuwe
wereld werd steeds groter.
Uiteindelijk stortte de oude wereld
helemaal in.”
![Page 34: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/34.jpg)
“De kloof tussen de oude en nieuwe wereld werd steeds groter. Uiteindelijk stortte de oude wereld helemaal in.”
“Maar de Croods waren op tijd over
de kloof gesprongen, vonden een
nieuwe plek om te wonen en leefden
nog lang en gelukkig”
![Page 35: Lancering HR & Social Media boek](https://reader031.vdocument.in/reader031/viewer/2022030303/587b2bce1a28ab057d8b5289/html5/thumbnails/35.jpg)