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OPERATING FORWARD Launching Multi-Device Experience For The US Navy
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INTRODUCTIONS Rear Admiral William Thompson
Became the first public affairs specialist to serve as Chief of Information (CHINFO). Pioneered closed-circuit television on all Navy Ships Set the Navy’s standards in media / public information and guided commanders on how to communicate and deal with the public through new technology and the media. . Awarded the Distinguished Service Medal
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US NAVY MEMORIAL
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INTRODUCTIONS I’m Brian Lacey
Chief Operating Officer
Mobomo Strategy, Design and Development Company with a Focus on Mobile
We Build www.mobomo.com
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“OPERATING FORWARD”
It’s about being where it matters, when it matters.
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THE PURPOSE OF THE APP An outreach app to connect with sailors and their family with relevant & updated content on the status of the Navy. It’s about having an informed sailor and providing updates to their loved ones.
KEEPING OUR SOLDIERS CLOSE
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PLATFORMS THAT WE HAD TO BUILD
iPad
Chrome book app
iPhone
Win Tablet
Android Phone Android
Tablet
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NAVY HAS AMAZING CONTENT
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NAVY HAS AMAZING PHOTOS
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NAVY HAS AMAZING SHIPS
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LAUNCH DRONES FROM SUBMERGED SUBMARINES
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LAND DRONES ON AIRCRAFT CARRIERS
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JUST LAUNCHED THE USS ZUMWALT
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HUMANITARIAN EFFORTS
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REQUIREMENTS Bring together all the content from around the fleet and make it available in a
single, constantly updating app.
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CUSTOMIZABLE EXPERIENCE Users can select topics relevant to their deployments, career and interests
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Connecting the Sailor and family members to relevant and constantly updating content.
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IMPORTANCE OF THE API LAYER
IPHONE
IPAD
CHROMEBOOK METRO TABLET
ANDOID TABLET
ANDOID PHONE
API
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IMPORTANCE OF THE API LAYER o Instant Configura-on
of the App
o Add / Delete Feeds, Videos Content
o Create Loca-on for Interac-ve Map
o Breaking News Updates
o Create Push No-fica-ons
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UI FEATURES OF EACH PLATFORM
GRIDS
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PHONE VIEWS Navigation and layout
Subtle Animations
Web UI Views of Content
Swipe Controls
Image Gallery Views
Adding New Content
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WINDOWS 8 SURFACE
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BEST UI FEATURES OF EACH PLATFORM SNAP VIEW
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UI FEATURES OF EACH PLATFORM
INTERACTIVE MAP
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MAP & CALENDAR
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“OPERATE FORWARD”
It’s about being where it matters, when it matters.
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THANK YOU