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Lean Startup & Tech
PRESENTED BY OBIE FERNANDEZThursday, October 3, 13
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Obie Fernandez 2013
“c’mon let us build cool stuff!”
every good engineer, everywhere
Thursday, October 3, 13
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Obie Fernandez 2013
“does this experiment really need
development?”lean product manager
Thursday, October 3, 13
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Obie Fernandez 2013
Pro tip: Engineers really hate throwing away their work
Thursday, October 3, 13
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Obie Fernandez 2013
Recognize that engineersbuild stuff, but they are
also critical for measuring and learning
Thursday, October 3, 13
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Obie Fernandez 2013
focus on learning and validating, not just purely developing
move quickly
Thursday, October 3, 13
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Obie Fernandez 2013
Thursday, October 3, 13
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Obie Fernandez 2013
What about
Quality?!
Thursday, October 3, 13
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Obie Fernandez 2013
Text
small team of awesome people is better than an army of regular people
Thursday, October 3, 13
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Obie Fernandez 2013
AgileConsidered compatible with lean startup...
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation aka “release early and often”
• Customer collaboration over contract negotiation
• Responding to change over following a plan
Thursday, October 3, 13
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Obie Fernandez 2013
“As a [role] I want [feature] so that [benefit].”
The most important part of a user story is not the feature but rather the user role and the
benefit he wants to achieve!http://shishkin.org/blog/lean-startup-for-your-agile-toolbox/
Agile: User Stories
Thursday, October 3, 13
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Obie Fernandez 2013
When defining the acceptance criteria for a user story, think about learning first.
What hypothesis are you trying to verify and what is the success criteria for it?
Agile: Acceptance
Thursday, October 3, 13
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Obie Fernandez 2013
Address the fear of change
Thursday, October 3, 13
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Obie Fernandez 2013
fucking����������� ������������������ pivots!
be aware of perceptionissues
Thursday, October 3, 13
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Obie Fernandez 2013
Tools and stuff• Open-source (in general)
• Launchrock
• Unbounce
• Mixpanel
• Polar
• ThoughtWorks Go
Thursday, October 3, 13