Fredi SchmidliACE Event | 10 Year Lean Startup, Theory & Practice, Zürich, 23. October, 2017
Lean Startup/Lean Innovation“Increase Success of Innovation
Projects”
Overview about Theory
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Fredi Schmidli
• Economist and BA• Management Teams in various functions and countries• Entrepreneur• Business Angel and Boardmember: www.startangels.ch• Partner at pragmatic solutions• Community Builder: meetup.com/Lean-‐startup-‐Zurich/
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Goal: To improve the success rate
Source: Ash Maurya «Running Lean»
• Develop product in half the time and at half the cost (GE)
• Reduce failure: “wrong” product and “premature” scaling
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Goal: To improve the success rate
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• 66% of successful products/companies significantly change original business idea
PDA encryption software led to .. The “Game NeverEnding” led to ..
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Three Types of Innovation
Horizon 1
Horizon 2
Horizon 3
Core Business
Emerging Business
Exploration known
Semi-‐known
unknown
New disruptive business model
Business Model Innovation
Process Innovation
Todays growth & tomorrows cash flow
Generate today’s cash flow
Options on future high growth business
Source: Baghai, Coley, White, Blank
time
$
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Feedback loop
Design experiment
Pretotype, MVP, …Results fromexperiment
Analyse results: Persevere, pivotor quit
weeks not years
Assumptions/Hypotheses
Run experiment
Creativity happens here
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Customer Development
ScaleProduct Market
fit
Problem Solution
fit
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• Understand Problem • Define Solution
• Validate qualitatively• Validate quantitatively
• How do I accelerategrowth?
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In a Innovation Project it is unknown what the customermight find valuable and even who he/she is. Value is generated by learning these unknowns.
What is lean thinking?Value is “providing benefit to the customer”, anything else is waste.
The Lean Innovation Challenge
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Traditional versus lean approach
Source: Ash Maurya: Running Lean
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The roots of Lean Startup
Make productscustomers want
Incrementalreleases
Reduce waste,Operational excellence
Documentyour plan
Adapted from Janis Fraser
Steve Blank
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Lean Innovation is …a company culture touching all aspects:Values, Leadership, Organisation, Incentives, Empowerment, …
not a collection of tools
A culture can not be copied easily
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Summary: Saving Potential byapplying Lean Innovation• Lean Canvas instead of Business Plan• Identification & priorisation of risks instead oftesting the whole Business Model• Problem & Solution interviews instead of Market Research• Pretotype & MVP instead of building the Product• Speed has biggest impact on profit
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Nächstes Lean Innovation Training, 21./22.11.17:https://pragmatic-‐solutions.ch/angebot/training/lean-‐innovation-‐training/
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