Download - Let’s make low income people save more
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Whapp Now Team
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Set up mind set with creativity exercises
Our team members are T-shape
HCD mind set
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5 analogous situation, even though we thought there were almost none
The team is composed of positive deviants in
saving behavior
Let’s make low income people save more
The bible on low income people’s behavior
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How might we provide low income people with more
flexible savings account
Brainstorming rules Brainstorming rules!!!
Idea ate! Ideal ate!
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User experience and what to prototype
Grandpa, tell me a story
The selected idea (see next slide)
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Our solution: A saving accounts associated to the discount card of low-price supermarkets (e.g. Minipreço, Portugal). The account holds 10 to 20% of the each purchase. After a fixed amount has been reached or after a fixed period, the savings can be used for purchase in the supermarket.
1st prototype: A story. Other types (exc. diagram) weren’t suitable due to bureaucracies with supermarkets Link: 1st prototype
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Improving the 1st prototype
It needs more incentives e.g. buy with discounts
It should include other people not only low income
It couldn’t compete with bank products
It should allow to buy in other shops
People might not trust a supermarket
Et al A free coffee for a small interview
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Full size view: Link: Final prototype
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