Leveraging LinkedIn
Lana Goldenberg
presents
Lunch with Lana
www.LanaGoldenberg.com
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� Welcome from Lana!
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I Support Businesses With:
� Virtual VP of Marketing
� Training and Speaking
� My team is also available for:
� Website design
� Social media management
� Campaign management3
Be Seen, Be Found, Be You Online
Your Website Social Media
Your Online Visibility� Language:
� Yours vs. your customers’
� Your keywords:
� business name� business name
� expertise or specialty
� products
� location
� your name
Today’s Goals: LinkedIn� Why..
� Who..
How..� How..
can benefit from LinkedIn
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Why..
� Your professional presence + reputation
� Page 1 on Google
� 100 million members in over 200 countries
� Executives from all 2010 Fortune 500 companiescompanies
� ~ 2 Billion people searches on LinkedIn in 2010
� 2 million LinkedIn Company Pages
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Is LinkedIn For You?� 100M professionals
� Job-seekers and recruiters
Business owners � Business owners
� Independent professionals
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What Can You Do On LinkedIn?� Create a professional presence for yourself and your business (#1 search result on Google)
� Get recommendations
� Access your clients� Access your clients
� Participate in conversations
� Share your blog, Twitter, calendar, books..
� SPAM?
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100 M people.. How Do You Stand Out?� What helps you BE FOUND?
� Optimize Your Profile� Apply SEO techniques
� Add your presentations, portfolio, blog, skills, languages, patents, honors, professional certifications, awards..certifications, awards..
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How Do You Stand Out?� Connect
� Recommendations� Give, give, get!
� More connections!
� Post, share DAILY
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What To Say?� What are you working on?
� Recommend a resource
� Review a service or product
� Promote a colleague
Share articles� Share articles
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“Secret” Strategy (Advanced)� Start your own discussion group
� Pick your area of expertise
� Optimize your title
� Promote
� Nurture and participate� Nurture and participate
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LinkedIn Ads – Worth It?� Pay-per-click model, $2+ per click
� Rich targeting options
Reporting� Reporting
� Recommended for:
� Specific events/offers
� Very targeted audience
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LinkedIn Targeting - Sample
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If You Do Nothing Else..1-Minute Tips
1. Update your headline
2. Connect your existing activity
3. Write a recommendation
4. Request a recommendation4. Request a recommendation
5. Set up a page for your business
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Q&A Time!� What are you working on in your business?
� What are your questions?
What kind of support or resources do you � What kind of support or resources do you need?
� Please use Chat in your AnyMeeting console
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