Download - Life After the iPhone SXSW '08
Life after the iPhone
Life after the iPhone
The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change? This panel explores challenges for designing Rich Internet Applications for multiple devices.
Kate Ryan Moderator
• Content manager and strategist
• Digital media, enterprise consulting environments
• CitySearch, Yahoo!, Tourism Australia
• Senior Content Strategist at Avenue A | Razorfish, NY
• Based in Sydney, AU
Panelists:
Karen Kaushansky, Senior UX Engineer, TellMe (Microsoft)
Scott Jenson, Mobile UI Manager, Google
Loic Maestracci, Director of Marketing, Groove Mobile
Kyle Outlaw, Senior Information Architect, Avenue A |
Razorfish
But first…some iPhone Fun Facts
• The iPhone features represent 200 patent filings by Apple
• Apple’s negotiations with Cingular (now AT&T) took approximately a year
• AT&T gets 5 years exclusivity, 10% of sales, slice of revenue
• Apple gets $10 a month from every AT&T bill
• $150 million was spent building the iPhone
• Apple built models of human heads to test radiation emission
Sources: Digitalbeat.com, Wired; “The Untold Story: How the iPhone Blew up the Wireless Indusry”
But first…some iPhone Fun Facts
• Venture capitalist firm Kleiner Perkins Caufield & Byers have just announced a $100 million “iFund”
But first…some iPhone Fun Facts
• Apple to allow VOIP over Wi-Fi
Karen Kaushansky Panelist
• Senior UX Engineer, Tellme (Microsoft)
• 12 years in speech recognition industry
• Financial and consumer applications
• Traditional IVR telephony, Voice-in data-out apps
• Currently integrating speech applications into automobiles
• Enjoys designing ways to outsmart ‘smartphones’
Input/Output
To talk… To read…
11
Scott Jenson Panelist
• Mobile UI manager at Google
• XHTML, AJAX, mobile java applications
• 20 years user interface design and strategic planning
• Worked at Apple (System 7, Newton, Apple HI guidelines)
• Director of Symbian’s DesignLab
• VP of Product Design, Cognima Ltd. (UK)
Loic Maestracci Panelist
• Director of Marketing, Groove Mobile (LA)
• Content licensing, management and marketing with record labels
• Interactive Marketing positions at Truvideo , Mocca, and Apple Computer France
• Interest in music experience on mobile
Mobile User Experiencea mobile music perspectiveMobile User Experiencea mobile music perspectiveLoïc Maestracci, Director of MarketingLoïc Maestracci, Director of Marketing
About
• Groove Mobile has been a leader in mobile music services since 2004• Launched first mobile music store in the US with Sprint• Powers 80% of mobile music market in the UK with 3• Award-winning mobile recommendation engine
UX Challenges for Mobile Music
Large catalog vs small real estate2M tracks + 30K realtones + 10K videos
vs 200x 170 pixels
Interactive experienceDiscovery + Download + Playback + Share
Handset specificationsWAP vs client
3G penetration
Kyle Outlaw Panelist
• Interaction designer and information architect
• Rich Internet Applications for web and emerging mobile internet
• Research and development of mobile applications, Avenue A | Razorfish Innovation Lab
• Graduate School at NYU’s Interactive Telecommunication Program
• Digitaldesignblog.com
UX and Innovation
UX and Innovation
Thank you.