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LINKBUILDING FOR ECOMMERCE
Richard Baxter, Founder, SEOgadget
Download this presentation: http://bit.ly/SEOgadgetMunich
16 different ways you can build links to your ecommerce site, whatever vertical you’re in….
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15 Link Building Strategies for Ecommerce
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#1 Make awesome product pages.
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This product page is amazing! http://www.goapr.com/products/stage3_b7_rs4.html
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Embedded how to video AND: QA section below
http://www.espares.co.uk/
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CONVERT POPULAR QA TO POSTS
This post earned 21 links – that’s really not that bad for a few hours work
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#2 Devise unique, genius products
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http://wish.co.uk/zombie-shopping-mall/ Wish.co.uk’s Zombie Shopping Experience
attracted 100’s links and 66,000 Facebook likes
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AND GOT THEM LINKS LIKE THIS
Genuinely innovative and original gets the attention of the big guys…
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PIGGYBACK ON A TV SHOW / MOVIE
Covered on Mashable, CNN, CNET, and heaps of other tech / business sites
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#3 Get the price wrong. “Accidentally.”
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17,700 mentions online including Techcrunch, BBC, Dailymail, CNN, Metro, etc
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#4 Make it Embeddable
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This drives me crazy…. So difficult to use their data.
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Totaljobs make the same mistake – great data, very hard to use.
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An example of embeddable – simple HTML code via
http://www.creditdonkey.com/history-of-money.html
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Via Gianluca Fiorelli – go to vistitnorway.com, it’s a beautiful website.
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#5 Understand how your best competitors are
attracting links.
Your best, not your highest ranking.
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HOW HAVE THESE GUYS ATTRACTED LINKS?
How have your best competitors (not your highest ranking) been
attracting links
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HOW DID THEY DO IT?
• Links from large volumes of money saving and frugal tips blogs
• Reader offers dedicated to a specific publication , for example: “Roomorama offers TNW Readers 25%”
• AirBNB host regular meet-ups and events for home owners and holiday makers
• Use of PR, for example: “AirBNB’s 1 millionth night booked"
• Partnerships: places to stay for sporting events and conferences
• The ability to create content focusing on packages / inspiration
• AirBNB have a blog, a technology blog , a ceo ‘s blog and an entrepreneur's blog
• Hundreds of top lists for students, places to stay near universities, sports team tours, academics, disabled travel guides
• Festivals - "finding accommodation for Glastonbury"
• Partnering with events sites, conferences and hack days
• Tours content - art, history, museums, - where to stay, when and what to see
Made by scrolling through the results from Open Site Explorer.
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#6 Make Instructographics
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http://www.seomoz.org/blog/going-viral-on-pinterest-driving-big-traffic-and-making-
pinterest-a-real-marketing-solution - via Colby Almond at 97th Floor – generated 46k repins!
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Simple how to: http://cupcakesandcashmere.com/how-to-beachy-waves/
530 FB likes, 83 RD links
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#7 Incentivise your users with rewards
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Yep, that’s a URL (SEOmoz use a 302 redirect here, BTW)
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#8 Produce Something of Value.
Then, Give it Away.
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Free! Took a week to develop – 6,400 downloads, 184 links so far.
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We created great content and gave it away. It spread well, we smiled.
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#9 Translate the Good Content and Place it
Overseas
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Our Mandarin and German translations – remarkably easy to find a good translator,
inexpensive and both contacts made in English.
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#10 Scale Your Outreach / Guest Posting
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TAKE LINK BUILDING LESSONS FROM SWISS TONI
Check out Jon Quinton’s “Link Building Lessons from Swiss Toni” http://bit.ly/yeLukQ
Find Combine Filter
Competitor Analysis Scraping
My Blog Guest
Excel BuzzStream
Domain Metrics Links
Social Metrics
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Get (excellent) content for your blog and / or build quality links. Blogger link up is well worth
testing, and use Boomerang / Followerwonk to manage and find contacts.
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#11 Create beautiful articles
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ADD VALUE EVERYWHERE: BEAUTIFUL ARTICLES
If you write great, great content for 3rd party sites, it attracts its own
links and social – do this
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#12 Clean up after yourself.
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This was an infographic I created a year ago– SixRevisions picked it up – awesome!
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We can work with this….
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Keep pushing that infographic! They can go evereywhere!
WHAT HAPPENED NEXT?
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When you’re done with the outreach, the image search follow up, then get onto My Blog Guest – they have an
infographics section…
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# 13 Make (Inexpensive) viral / great content
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How much of your favourite energy drink, soda, or caffeinated food would it take to kill you? 509 root
domain links: http://www.energyfiend.com/death-by-caffeine
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Bed Jump by Hotels by City – 278 root domain links and counting and a great
community seed
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Photo fake out - http://www.oyster.com/hotels/photo-fakeouts/ linked to by the NY Times, amongst the thousands
of others.
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#14 Find out who linked to that last product,
And tell them about the new one!
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www.prezzybox.com/usb-mouse-calculator.aspx
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#15 Clean out the Garbage
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IS MY LINK STILL LIVE?
For the Excel minded: https://seogadget.co.uk/how-to-find-lost-links/
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PLEASE, DO NOT DO THIS:
For the Quality minded: https://seogadget.co.uk/bad-backlink-checking/
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Richard Baxter, Founder, SEOgadget
Download this presentation: http://bit.ly/SEOgadgetMunich
Twitter: @richardbaxter
Blog: seogadget.co.uk
Email: [email protected]
THANK YOU