linkbuilding webinar presentation
Post on 19-Oct-2014
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DESCRIPTION
What's the most effective online tactic for generating conversions? According to a 2009 Forbes study, senior-level marketers believe it's SEO -- and the majority of them plan to increase SEO spending in 2010.4 out of the 5 top search engine ranking factors are linkbuilding related (Source: SEOmoz). If you've got big SEO plans for 2010, you should have linkbuilding on your list of action items. But could you go about it the wrong way? Could your linkbuilding efforts actually hurt your site? Linkbuilding seems to be the most confusing piece of SEO right now.If increased SEO and linkbuilding efforts are in your plan for 2010, this session will help you discover: * How search engines judge the links pointing to your site -- all links are not the same! * What makes a good link profile * How to evaluate your website's current link profile * How to reverse engineer your competitors' linkbuilding efforts * How to build quality links to your site that will increase rankings and traffic * What tactics fit your company and your website * What are the must-have tools * And especially: what tactics to avoid!TRANSCRIPT
successful linkbuildingsecrets to making your efforts count
Nick Urbani & Johnny Chan
whywhathow
Source:
what makes a good link profile
a b
a b
70referrals
30referrals
a b
70referrals
30referrals
# of links
a b
70referrals
30referrals
a b
70referrals
30referrals
a b
70referrals
30referrals
0 10
authority counts
a b
10 referrals 10 referrals
a b
10 referrals 10 referrals
a b
10 referrals 10 referrals
domain diversity
a b
“Great Coffee” “Great Espresso”
where’s the best espresso?
a b
“Great Coffee” “Great Espresso”
great espresso
anchor text matters
# of linksauthority
domain diversity
anchor text
how
1. Embedded Content
Your Site
Other Site
Your Content
Link to Your Site
1. Embedded Content•Scalable•Control Anchor Text•Control Target Page•Guaranteed Link•Difficult to Develop
2. Linkbait
Your Site
2. Linkbait
Your Site Other Sites
2. LinkbaitTIP: Its all in the title.
7 Sure-Fire __________ That________.
Give Me__________ and I’ll Give You________.
If You’re Not __________ Then You’ll Hate Yourself Later.
The Lazy ________’s Way To ________.
Do You Recognize The ____ Early Warning Signs of _____________.
2. Linkbait•Scalable•Quality Links•Diverse Domain Sets•Low Success Rate
3. Link Reclamation
3. Link Reclamation•Quality Links•Not Scalable
whywhathow
questions?Nick Urbanifast: (F) 619.374.1998faster: [email protected]: (P) 619.664.4691 x9020
slow: 7125 El Cajon Blvd, Suite 5 San Diego, CA 92115now: eboostconsulting.com
@eboostconsults
# of links
authority
PR: 8 5 6 1 4 1 2 2 2
1000 links 1000 links
domain diversity
1000 links 1000 links
anchor text
www.url.com keyword
1. Embedded ContentTIP: Your target audience for marketing embedded content is not your traditional target market. Instead, target:
•Bloggers•Forum Posters•Social Media Participants•Journalists
•Hobbyists•Content Creators•Anyone Who Has a Website or Profile