Timothee Semelin Enterprise Lead Hong Kong
LinkedIn Marketing Solutions
The Higher Education Challenge
How LinkedIn is Adapting its Platform for Higher Education
The LinkedIn Value Proposition:
The most effective platform
to impact the entire student-
professional journey
schools companies knowledge skills Members jobs
The Economic Graph
400M+ 4M+ 3M+ 25K+ 17M+ presentations
1M+ long-form posts
270K+ Lynda classes
Research
Schools
Acquire
Knowled
ge
Develop
Profile
Build
Network Connect
with
Alumni
Internshi
p
Job
Upgrade
Skills
Develop
Career
Support
Causes
LinkedIn Products (Paid & Organic) Support the
Entire Student-Professional Journey
LinkedIn Products Support All
Major Educational Departments
Admission
Education
Career
Services
Developmen
t
IP/Thought
Leadership
Marketing
Educational
Institution
Particularly on professional social networks
Students Seek Educational Information Online
LinkedIn survey – US April 2014
86%
54%
53%
49%
39%
38%
32%
22%
22%
Institution Website
Online News Publication
Peers
Professional Social Networks
Brochures
Friends / Family
Trade Events / Open-days
Personal Social Networks
Professional
networks used
over 2x more
than personal
networks
How LinkedIn Helps Higher
Education Today
Connections
Company Industry
Size
Name
Gender Education
Geo
Groups
Standardized
job titles
Seniority Function
Occupation
Target Only the Right Audience
Most Effective Platform to Engage with Professionals
Onsite Display
Network Display
Sponsored Updates
Sponsored
InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results
Be Relevant Early
Sponsored Inmail Sponsored Updates
Be Everywhere On and Off Desktop
How LinkedIn Will Help Higher
Education in the Future
Invest in Simplification
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We are Committed to Higher Education
and Investing in its Future