Download - Live Demo: Managing Your Employer Brand
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Webinar Tips for Attendees
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Featured Speaker
Lauren HeyingTeam Lead Sales Development,
Glassdoor EMEA
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Inc. 2017.
• Today’s candidates and their decision-making process
• What is an employer brand?
• Employer capabilities & Glassdoor offerings
• Live demo
• Q&A
Agenda
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Today’s candidates spend
more time researching companies
during their job search
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DECISIONS TODAY
Consumers visit at least 3 websites
before making a purchase.1
Job seekers use on average 18
sources and look at 7-8 reviews before
applying for a job.2
Job Search Experience Has Changed
Sources: 1 Retailing Today, 2013; 2 Inavero, 2015
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Expectations Are Higher
• Job seekers
want more than just
the job description
• They want to
hear everyone’s
perspective
• 90% want to work
for a company that
embraces
transparency1
Source: 1 Glassdoor User Survey, 2014
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Inc. 2017.
Candidate Behavior Today
82% of recruiters describe today’s
talent market as candidate-driven.1
75% turn to peers before making
their own decisions about a brand.2
Source: 1 Recruiter Sentiment Study, MRINetwork, 2014; 2 Innovation and the Earned Brand, Edelman, 2015
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Edelman Trust Barometer, 2014
Employees are 3X more credible
than the CEO when talking about
working conditions.
Candidate Behavior Today
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Travel Real Estate Employment
People Want Transparency
Since 1995, decisions have been made on reviews…
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Candidate’s Journey on Glassdoor
Awareness Consideration Interview Offer Hire
Glassdoor app on the go
Post company
reviews on
Glassdoor
Glassdoor interview prepGlassdoor trustworthy insight
• Employee Reviews
• Company & CEO Ratings
• Salaries
• Benefit Reviews
• Company Updates
Glassdoor has
all the jobs
Glassdoor
Know Your Worth
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13M+ reviewson 700,000+ companies
Glassdoor Internal Data, January 2016
salary reportscompany reviews
interview reviews
benefit reviews
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Glassdoor.com Site Survey, January 2016
89% of our users are open to or
searching for a new opportunity.
Level of Engagement
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“Your brand is what other people sayabout you when you’re not in the room.”
WHAT IS AN EMPLOYER BRAND
– Jeff Bezos, Founder and CEO, Amazon.com
Your Reputation
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Ask yourself…
Would current
employees
recommend your
organisation
to a friend?
What are job
seekers saying about
you on social?
What is your
company rating on
Glassdoor?
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Inc. 2017.
Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
69% would not take a job with
a company that had a bad reputation,
even if they were unemployed.
The Reality
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Product Overview
Enhanced Profile
Tell your employer brand story
• Promote your brand
• Access your analytics
• Advertise on competitor profiles*
• Amplify your recruiting presence
• Recruit across channels and
devices
• Brand your open positions*
Job Advertising
Recruit the right people
• Target your ideal candidates
• Support hiring initiatives
• Retarget offsite
Display
AdvertisingPromote your brand
*only available with some packages
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Inc. 2017.
Analytics
Employee and Candidate Trends Rating Trends Over Time
Rating by Location and Job TitleCandidate Demographics
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Inc. 2017.
Thank You
Lauren HeyingTeam Lead Sales Development,
Glassdoor EMEA