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Big Data and Knowledge Work
Presented by Debra Baker, CEO, Law Leaders Lab
Leveraging “big data” to drive law firm business development: Long-term opportunities, short-term applications
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Strategy = Differentiation
The Future of Law Firm Marketing
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3Copyright 2014. All rights reserved.
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4Copyright 2014 Law Leaders Lab. All rights reserved.
SOURCE: Harvard Business Review
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9Copyright 2014 Law Leaders Lab. All rights reserved.
Begin with the End: The Law Leaders ApproachOpportunity
Mapping
Decision-maker profiles
Pain point-solution analysis
Message Platform
Differentiation Strategies
Client Intelligence
Business & Technology Processes
Outcome-focused Service Packages
Services Niches
Business Case
“Why should
clients hire you over
anyone else who does
what you do at the same
price.”
4-Point Performance
Plan
Business Development
Client Relationship Management
Awareness and Credibility
Accumulative Advantage
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Free Whitepaperwww.lawleaderslab.com/newsletter
For more information:[email protected] 619-501-7909
