Making e-Business Part of your Sales Strategy

Presentation

Brendan Hughes, Director of Market Development, Weedle

Panel Discussion

Michael Veale, CEO, Buy4Now

Shenda Loughnane, Managing Director, ICAN

17th February 2010

Adapt to the new marketplace

Learn to fly

Review your distribution models

Understand customers online behaviour

New types of pricing strategies

The Process is the Product is the Price

Establish trust without face-to-face

The efficiency imperative

Ratings & reviews

Email - targetted, relevant and timely

Online advertising

Search engine mechanics

Banner/display advertising

Integrating with offline advertising

Get social

Get Linked In

Go mobile

Analyse Everything

Discussion