make ebusiness part of your sales strategy brendan hughes 2010
DESCRIPTION
Presentation I gave to the Sales Institute of Ireland on making e-business part of your sales strategy - looking back at my time working for http://vhi.ie, http://fbd.ie and http://nononsense.ie. Wednesday 17th February 2010. Discussion held afterwards with Michael Veale of http://buy4now.ie and Shenda Loughnane of http://ican.ie. For more visit http://brendanhughes.ie PHOTOS used under Creative Commons Licence: http://www.flickr.com/photos/flyforfun/2598924601/in/set-395680/ http://www.flickr.com/photos/jitze1942/3060005964/ http://www.flickr.com/photos/fishyfish/390622629/ http://www.flickr.com/photos/fncll/135465558/ http://www.flickr.com/photos/bopuc/188052580/ http://www.flickr.com/photos/jfchenier/428825569 http://www.flickr.com/photos/14degrees/440515255/ http://www.flickr.com/photos/striatic/2135057566/ http://www.flickr.com/photos/aussiegall/286709039 http://farm4.static.flickr.com/3547/3497941641_6e067ddaac_t.jpg http://www.flickr.com/photos/31216636@N00/3253842434/ http://www.flickr.com/photos/amagill/26273015/ http://www.flickr.com/photos/peasap/2088444066/ http://www.flickr.com/photos/ellasdad/457521627/ http://www.flickr.com/photos/stellar-yelly/2371049279/ http://www.flickr.com/photos/olibac/560079597/TRANSCRIPT
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Making e-Business Part of your Sales Strategy
Presentation
Brendan Hughes, Director of Market Development, Weedle
Panel Discussion
Michael Veale, CEO, Buy4Now
Shenda Loughnane, Managing Director, ICAN
17th February 2010
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Adapt to the new marketplace
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Learn to fly
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Review your distribution models
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Understand customers online behaviour
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New types of pricing strategies
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The Process is the Product is the Price
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Establish trust without face-to-face
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The efficiency imperative
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Ratings & reviews
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Email - targetted, relevant and timely
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Online advertising
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Search engine mechanics
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Banner/display advertising
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Integrating with offline advertising
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Get social
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Get Linked In
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Go mobile
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Analyse Everything
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Discussion