Download - Make Month 12 Your Number 1
Make Month #12 your #1
Featured Agent: Seychelle Van Poole
Van Poole Properties, Keller Williams
Host: Shannon Shimabukuro
Senior Trainer, Trulia
Agenda
Welcome Seychelle Van Poole!
1. Revive Dead Leads
2. Secret Conversion Tactics
3. The Investor Upswing
4. “Duking” it out at the listing
5. Time Your Listings to get More Leads
6. Seasonal Marketing that Generates Referrals
7. Questions
Welcome Seychelle!• 10 years in Real Estate
• Sold over 1500 homes
• Voted Top 30 under 30 (2011 NAR)
• Top Agent & National Trainer
Seychelle Van PooleVan Poole Properties
Keller Williams
Revive Dead LeadsSeychelle’s Tip #1
Revive Dead Leads: “The Ramiero Strategy”
Revive Dead Leads: “The Ramiero Strategy”
Seychelle,
Your information was passed to me from an Agent (Ramiero) at our
office that no longer works with us. I am unsure if he reached out to you
but when you get the chance please shoot me your best contact
number. I'd like to introduce myself and get an idea of what kind of
deals you are looking for.
I look forward to hearing back from you
Secret Conversion TacticsSeychelle’s Tip #2
Secret Conversion Tactics: Text first response
Secret Conversion Tactics
L.P. M.A.M.A.
What
the…?
Secret Conversion Tactics
• Location (Where do you want to live?)
• Price (How much can they afford?)
• Motivation (When can they move?)
• Agent: (Signed with another agency?)
• Mortgage: (Preapproved?)
• Appointment: (Close)
Investor UpswingSeychelle’s Tip #3
Investor Upswing
• Are you a preacher that
doesn’t go to church?
Investor Upswing
• Target flippers and investors that do wholesales
• Meet
• 1. As an investor
• 2. As an agent
Investor Realtor Flip Script
"What do you do when you run across
homes that don't meet your investor
needs? Would you be open to having
us list them and we send you leads or
a referral fee too?"
"Are you open to us
scouting properties for
you as well?"
"Who resells your properties
once you flip them"
Fill your pipeline with Investor leads
Duking it out at the Listing
Seychelle’s Tip #4: Who said you had to fight fair?
1. Before the Main Event: Pre-listing Packet
• How do you stack up to the industry
average?
• Listed to Sold: “Will my home sell?”
• List to Sales Price Ratio: “How
close to the asking price will my
home sell?”
• Days on Market: “How fast will my
home sell?”
• Reasons they should list with you
2. The Knock-Out Blow
• “We have buyers for YOUR home… and PROOF!”
2. The Knock-Out Blow
• “We have buyers for YOUR home… and PROOF!”
3. Post Fight Carbo-Load
• Tip the scales in your favor with a post-appointment cookie delivery
How to time your listings……to get more leads and more offers
Timing your listings
Seychelle’s Tips:
• Thursday: the best day to list
• 6 Days: Goal for MINIMAL time on market
• Use signs and buyer rep to help you get more leads
Seasonal Marketing‘tis the season for business!
October: Bouncey House and Pumpkin Patch
Cost vs. Return
November: Free Dessert
• Call Past Clients:
• Call to get updated contact
information
• Offer free pie
• Ask for referrals
Use It Now
Revive your dead leads with Ramiero!
Secret Conversion text responses and LPMAMA questions
The Investor Upswing: Start investing and look for wholesale partners
Duking it Out at the Listing: Don’t play fair Send a pre-listing package before the appointment
Leverage your system to prove your ability to generate buyers
Send cookies to their work afterwards
Time Your Listing: Thursday, 6 days minimum on market, use signs and buyer representation
Seasonal Marketing: Pumpkin Patches and Pies– use client appreciation events for more referrals
Featuring Top Producer: Alan Daniel!!!!• You’ll learn:
• Where to find great listing leads and how to convert them
• Key scripts to win more listings
• Effective ways to get more great testimonials and more!
Don’t miss next week’s Power Hour!
Want More?• Fill out post-class survey to receive
class notes!
• Visit Learn.MarketLeader.com:
• Power Hour Recordings & Handouts
• Short Tutorials
• Customer Support: 1-877-450-0088
Thank you for attending:
Make Month #12 your #1
Featured Agent: Seychelle Van Poole
Van Poole Properties, Keller Williams
Host: Shannon Shimabukuro
Senior Trainer, Trulia
Appendix
• The following examples were provided by Seychelle Van Poole.
Thanksgiving Pie Giveaway System
Seychelle’s Pre-Listing Package