Make Month #12 your #1

Featured Agent: Seychelle Van Poole

Van Poole Properties, Keller Williams

Host: Shannon Shimabukuro

Senior Trainer, Trulia

Agenda

Welcome Seychelle Van Poole!

1. Revive Dead Leads

2. Secret Conversion Tactics

3. The Investor Upswing

4. “Duking” it out at the listing

5. Time Your Listings to get More Leads

6. Seasonal Marketing that Generates Referrals

7. Questions

Welcome Seychelle!• 10 years in Real Estate

• Sold over 1500 homes

• Voted Top 30 under 30 (2011 NAR)

• Top Agent & National Trainer

Seychelle Van PooleVan Poole Properties

Keller Williams

Revive Dead LeadsSeychelle’s Tip #1

Revive Dead Leads: “The Ramiero Strategy”

Revive Dead Leads: “The Ramiero Strategy”

Seychelle,

Your information was passed to me from an Agent (Ramiero) at our

office that no longer works with us. I am unsure if he reached out to you

but when you get the chance please shoot me your best contact

number. I'd like to introduce myself and get an idea of what kind of

deals you are looking for.

I look forward to hearing back from you

Secret Conversion TacticsSeychelle’s Tip #2

Secret Conversion Tactics: Text first response

Secret Conversion Tactics

L.P. M.A.M.A.

What

the…?

Secret Conversion Tactics

• Location (Where do you want to live?)

• Price (How much can they afford?)

• Motivation (When can they move?)

• Agent: (Signed with another agency?)

• Mortgage: (Preapproved?)

• Appointment: (Close)

Investor UpswingSeychelle’s Tip #3

Investor Upswing

• Are you a preacher that

doesn’t go to church?

Investor Upswing

• Target flippers and investors that do wholesales

• Meet

• 1. As an investor

• 2. As an agent

Investor Realtor Flip Script

"What do you do when you run across

homes that don't meet your investor

needs? Would you be open to having

us list them and we send you leads or

a referral fee too?"

"Are you open to us

scouting properties for

you as well?"

"Who resells your properties

once you flip them"

Fill your pipeline with Investor leads

Duking it out at the Listing

Seychelle’s Tip #4: Who said you had to fight fair?

1. Before the Main Event: Pre-listing Packet

• How do you stack up to the industry

average?

• Listed to Sold: “Will my home sell?”

• List to Sales Price Ratio: “How

close to the asking price will my

home sell?”

• Days on Market: “How fast will my

home sell?”

• Reasons they should list with you

2. The Knock-Out Blow

• “We have buyers for YOUR home… and PROOF!”

2. The Knock-Out Blow

• “We have buyers for YOUR home… and PROOF!”

3. Post Fight Carbo-Load

• Tip the scales in your favor with a post-appointment cookie delivery

How to time your listings……to get more leads and more offers

Timing your listings

Seychelle’s Tips:

• Thursday: the best day to list

• 6 Days: Goal for MINIMAL time on market

• Use signs and buyer rep to help you get more leads

Seasonal Marketing‘tis the season for business!

October: Bouncey House and Pumpkin Patch

Cost vs. Return

November: Free Dessert

• Call Past Clients:

• Call to get updated contact

information

• Offer free pie

• Ask for referrals

Use It Now

Revive your dead leads with Ramiero!

Secret Conversion text responses and LPMAMA questions

The Investor Upswing: Start investing and look for wholesale partners

Duking it Out at the Listing: Don’t play fair Send a pre-listing package before the appointment

Leverage your system to prove your ability to generate buyers

Send cookies to their work afterwards

Time Your Listing: Thursday, 6 days minimum on market, use signs and buyer representation

Seasonal Marketing: Pumpkin Patches and Pies– use client appreciation events for more referrals

Featuring Top Producer: Alan Daniel!!!!• You’ll learn:

• Where to find great listing leads and how to convert them

• Key scripts to win more listings

• Effective ways to get more great testimonials and more!

Don’t miss next week’s Power Hour!

Want More?• Fill out post-class survey to receive

class notes!

• Visit Learn.MarketLeader.com:

• Power Hour Recordings & Handouts

• Short Tutorials

• Customer Support: 1-877-450-0088

Thank you for attending:

Make Month #12 your #1

Featured Agent: Seychelle Van Poole

Van Poole Properties, Keller Williams

Host: Shannon Shimabukuro

Senior Trainer, Trulia

Appendix

• The following examples were provided by Seychelle Van Poole.

Thanksgiving Pie Giveaway System

Seychelle’s Pre-Listing Package