Managing to Lead ChangeThe Value Creating Architect (VCA)
Also titled:“Chief Engineer” (CE)
“Entrepreneur System Designer” (ESD)
HP Printing Services Program Management Affinity Group (PMAG)
Boaz Tamir March 14th 2019
www.leanil.com
Takeshi UchiyamadaChief Engineer of the 1th generation Prius
“Our mission in the development of the first-Generation Prius was two-fold:
• Build a car for the 21th century• Transform the way Toyota makes
cars”.
Why? the Purpose of the VCA System
To manage the conversion of the
20th century Complicatedlocal machine-type organization,
into the 21st Complex (Chaotic) exceedingly
Interconnected global system.
Risk Managementtechnology & business risk profile
Customers profiles
Tasks accumulate information, eliminate risk, use resources
Learning by front loading the risk: the essence of LPPD
Continuous
ECOs series
The PD
Trap
The PD Trap
Design Freedom & Learning Curve
Traditional Management Mindset Vertical problem-solving Thinking
Senior Managment
DeptManager Dept
Line employees
LPPD Management mindsetHorizontal System Thinking
Senior Managment
MarketingR&D
Engineering
OperationMnufacturing
Value StreamIntegration Challenges• …• …• …
Value-Stream
Planning, Coaching & Mentoring
Sales & services
What? The nature of the VCA system
• An intra-organizational Start-Up network
• VCA is a PD value stream producer that connects across and up and down the organization
• VCA is a team of experts specializing in marketing, engineering, design, business, finance, supply chain and more
Flexible-Specialization Network
Building skilled-engineers & specialization and sustaining knowledge
Solving customer and organizational issues by multi-skilled integrated teams
Source: Kotter, AccelerateContinuous exchange, VCA connects
• Stimulates innovative and creative system-thinking• Creates trust between the specialists • Optimal results as arises from multi disciplinary
approach of issues
• Consists of groups of specialists (core knowledge)• Capturing gained knowledge by making standards for
specialization• Your specialized unit: marketing, engineers,
purchasing, services
Flexible-Specialization
FIXEDSpecialized
FLEXIBLEAgile
System
Balance created by two opposing forces
The TOYOTA Way
Masato Katsumata,Chief Engineer for the
Toyota Camry
Talk design:
https://www.youtube.com/watch
?v=p-q8Cr71dN4
TNGAToyota New Global
Architecture
The TNGA protocol (standard) is the field of action on which the system of the VCA operates and grows.
VCA - LNGALean New Global Architecture
VCA
Organizational structures
Standards and basic thinking
Managerial hierarchy
Organizational culture (Mindset: basic assumptions,
values, language and behavior)
• Leading as you have no power.
• Owning the PD program’s
purpose & risk management.
• Harnessing the PD community
(corporate & suppliers) resources.
The VCA System’s Objectives
• Focus the organization towards
the same purpose(Customers’
value proposition)
• Alignment between initiatives
• Response & Adoption, to
establish where we deviate from
our expectations and learn from it.
HOW?
Team of TeamsCommunication, Integration Coordination
Organizational Scheme and Problem Escalation Process
SMT: Senior Management Team
Provides the help needed by the PMTs when needed
PMT: Project Management Teams The VCA integration and coordination institutional framework
PMT
PMT
PMT
SMT
PMT
PMT
Executiveboard
Supporting the Value-Stream
Basic (System) Thinking of Network Type organization work
Shared Consciousness
Empowered Decision Making
s
Trust: share the purpose and trust the work-teams to work need to in order to work towards it
Product DevelopmentUpstream Exploration
Product Development
MarketLaunch
Down-Stream
After Sales Services
TPS
ConceptFreeze
Manuf.NPI
ProductionDevelopment & Validation
Study & ExplorationFront Loading the risks
Ecosystem
I/L VRMR
Program as a multistage Rocket System
The high risk profile:
launch vehicle
The high risk profile entrepreneurship stage
Pro
gramW
ork-Te
ams
Short term
Plan (3m)
Sprint Plan (2w)
Annual
Sprint 1 Sprint 2 Sprint 3 Sprint 4
VintageChart
2019 2020 2021 2022 2023 Po
rtfolioMarketing &
Management
c1c2
Discip
line
…..WT stack
WT nWT 1 WT 2 WT 3
PM(VCA)
A3 TreeProgram Plan
Work-Teams
Annual Plan Short Term (3m)
Cascad
ing C
atch
bal
l
WT Adjusted& work allocation
R&DStaff
PM(VCA)
c3c4
c5c6
Discipline managers
High Level Prog. Def.
Prog A
Prog B
Prog C
Planning Process
Thank you.
www.leanil.com/en/
Boaz Tamir