6th CSR ONLINE AWARDS
DIGITAL DISRUPTION
AND THE FUTURE OF CSR #CSRawards
Milan, 27-28 May 2014
Pierre-Yves Sanchis
@pysanchis
Director, Comeen
Workshop:
MANAGING YOUR SOCIAL PRESENCE -
Enriching e-reputation through CSR
Enriching e-reputation
through CSR #CSRAwards - 28/05/14 2
4
Consumers talk CSR without noticing
Crédits : comeen.com
Quality
And
Performance
HR/
Social
Client’s
respect
Tracability
Made in France
Corporate
Executives salaries
Taxes
Salary gaps
Public Awareness
Fair prices
Information
Safety problems
Work happiness
Environm
ent
Externality
reduction Purchasing
CSR Robustness
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@pysanchis
#CSRAwards
Feb 7 2013
2,7 million followers
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@pysanchis
#CSRAwards
Findus, Picard and Comigel in more than 100 000
tweets in less than 24 hours
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@pysanchis
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@pysanchis
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@pysanchis
#CSRAwards
D+17
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@pysanchis
#CSRAwards
3 months later
-30% in sales for prepared
meals (april 2013)
Source : http://www.lefigaro.fr/societes/2013/05/14/20005-20130514ARTFIG00587-findus-tourne-la-page-du-horsegate.php
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@pysanchis
#CSRAwards
BRANDS = MEDIA
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@pysanchis
#CSRAwards
25 stores in France 63 stores in France
7M Facebook fans 1M Facebook fans
53% of web share of voice
47% of web share of voice
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1 ANALYZE YOUR
ONLINE
STAKEHOLDERS
@pysanchis
#CSRAwards
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2
DEFINE YOUR KPI
@pysanchis
#CSRAwards
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Engagement févr-14 mars-14 avr-14
Ref April School
Engagement
Rate
Engagement
Rate
Engagement
Rate
10 1 ISC Paris 3,61% 2,43% 8,00%
5 2 Sup de Co Montpellier 0,35% 5,38% 6,15%
24 3 INSEEC 3,65% 0,27% 5,20%
1 4 ESC Troyes 2,04% 12,09% 4,58%
4 5 EM Normandie 1,28% 5,69% 4,50%
8 6 TBS (Toulouse) 0,76% 3,45% 3,87%
17 7 ESSEC 1,16% 1,45% 3,45%
7 8 Neoma 11,67% 3,68% 3,04%
11 9 EM Strasbourg 2,00% 2,08% 2,89%
13 10 Audencia Nantes 2,81% 1,91% 2,51%
6 11 EDHEC 1,71% 4,18% 2,40%
23 12 Kedge 13,64% 0,83% 2,04%
2 13 Sup de Co La Rochelle 0,54% 8,69% 1,99%
19 14 ICN (Nancy) 1,25% 1,28% 1,93%
14 15 ESC Rennes 1,25% 1,91% 1,60%
3 16 Groupe ESC Pau 2,00% 6,72% 1,55%
9 17 Groupe ESC Dijon 0,49% 2,45% 1,50%
18 18 HEC 1,18% 1,36% 1,50%
21 19 Grenoble EM 1,08% 1,06% 1,14%
22 20 ISG (Paris) 1,88% 0,92% 1,03%
15 21 France BS 0,13% 1,62% 0,98%
@pysanchis
#CSRAwards
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3
PERSONNIFY YOUR
COMMUNICATIONS
@pysanchis
#CSRAwards
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@pysanchis
#CSRAwards
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4
BE AN EXPERT
@pysanchis
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@pysanchis
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5
ENGAGE
@pysanchis
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@pysanchis
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6
BE SEXY, FORGET THE S WORD
@pysanchis
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@pysanchis
#CSRAwards
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7 START SMALL
AND LEARN
@pysanchis
#CSRAwards
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@pysanchis
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@pysanchis
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@pysanchis
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@pysanchis
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8
INTEGRATE
@pysanchis
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@pysanchis
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@pysanchis
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9
MONITOR AND
FOCUS ON YOUR
COMMUNITY
@pysanchis
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@pysanchis
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@pysanchis
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10 BE REACTIVE
&
TRANSPARENT
@pysanchis
#CSRAwards
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@pysanchis
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@pysanchis
#CSRAwards
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Thank you ;)
Pierre-Yves Sanchis
comeen.com
@pysanchis
Media: e-RSE.net
Twitter : @erse_net
6th CSR ONLINE AWARDS
DIGITAL DISRUPTION
AND THE FUTURE OF CSR #CSRawards
Milan, 27-28 May 2014
