Download - Mapping out your social media plan
“Mapping out a Soc ia l Media P lan for your Bus iness”
Speakers:
Dana Haesemeyer, Social Media Manager of Rasmussen College
Christa Pusateri, President of Hook Marketing & Design (Representing Luxury Home Solutions)
Samantha Scott, APR, Owner of Pushing the Envelope, Inc.
Your Panel
Christa PusateriPresident,
Hook Marketing & Design
Presenting on Behalf of client, Luxury Home Solutions, one of the fastest growing, full-service luxury
home building and remodeling companies with locations in both
Lee and Charlotte Counties. As marketing consultant, she is
leading all marketing, communications and social efforts.
With aggressive goals social is a key pillar of the marketing strategy
that will help catapult the brand from Southwest Florida's best kept secret to one of the most trusted
and recognized brands in the building industry.@LuxuryHomeSolut
Facebook.com/LuxuryHomeSolutions
Dana HaesemeyerSocial Marketing Manager,
Rasmussen College
Dana has worked in the fields of social media, interactive
marketing, journalism and public relations for more than
five years. Dana has a Bachelor’s degree
in Journalism from the University of Central Florida. She also has her Social Media
Master certification from Market Motive. Follow her on Twitter
@DDWordNerd.
Samantha Scott, APROwner,
Pushing the Envelope, Inc.
With nearly 10 years of experience in communications,
Samantha is Accredited in Public Relations (APR) and the Grand Poobah, a.k.a Owner, of
Pushing the Envelope, a marketing communications firm with clients in and out of state.Samantha is a member of the FGCU Marketing Department
Advisory Board, the President-Elect of the Florida Public
Relations Association SWFL Chapter, and more.
@GetPushing | Facebook.com/GetPushing
Planning• D
efine and Measure Current KPI
• Set SMART Goals
• Develop Budget, Responsibilities, Content Schedule,
• Determine Brand Voice
• Create Branding Assets -• B
uilding graphics and channel art, Social Media Guidebook, Social Media Policy
• Review Sharing and Credit • P
lagiarism/Copyright, Rules & Restrictions
RPIM Method
Measurement• A
/B Testing
• KPIs for social channels• R
esults - website traffic, email database, Facebook insights, YouTube, Retweets, etc.
• Phone tracking - custom numbers
• Shortened URLs
• Perception vs. Reality
RPIM Method
Best Practices Its not a popularity contest! Not an "If you build it, they will
come"
Social can't work in a vacuum - website, email signature,
signage, "real world" advertising
Understand Division of Social - Personal vs. Professional- Privacy
Build Value- 70/30 or 4 to 1
Start with 15 min per day
Have a policy and guidebook
Include Social Icons/Links on all Marketing Materials (Email
Signature, Brochures, Advertising)
Get employees involved and buy in
Key Takeaways
Research, Set Goals & Plan for Success
Have a Policy & Guidebook
Do It and Measure Your Results
Continuing Education› Hubspot› Mashable› Social Media Examiner› Allfacebook.com
Monitoring› Social Mention› Google Alerts
Facebook Apps› ShortStack › Wildfire› Woobox› North Social
Social Media Timing› http://blog.kissmetrics.com/› http://www.ragan.com› http://www.pentonmarketingservices.com
Resources