“Mapping out a Soc ia l Media P lan for your Bus iness”  

Speakers:

Dana Haesemeyer, Social Media Manager of Rasmussen College

Christa Pusateri, President of Hook Marketing & Design (Representing Luxury Home Solutions)

Samantha Scott, APR, Owner of Pushing the Envelope, Inc.

Your Panel

Christa PusateriPresident,

Hook Marketing & Design

Presenting on Behalf of client, Luxury Home Solutions, one of the fastest growing, full-service luxury

home building and remodeling companies with locations in both

Lee and Charlotte Counties. As marketing consultant, she is

leading all marketing, communications and social efforts.

With aggressive goals social is a key pillar of the marketing strategy

that will help catapult the brand from Southwest Florida's best kept secret to one of the most trusted

and recognized brands in the building industry.@LuxuryHomeSolut

Facebook.com/LuxuryHomeSolutions

Dana HaesemeyerSocial Marketing Manager,

Rasmussen College

Dana has worked in the fields of social media, interactive

marketing, journalism and public relations for more than

five years. Dana has a Bachelor’s degree

in Journalism from the University of Central Florida. She also has her Social Media

Master certification from Market Motive. Follow her on Twitter

@DDWordNerd.

Samantha Scott, APROwner,

Pushing the Envelope, Inc.

With nearly 10 years of experience in communications,

Samantha is Accredited in Public Relations (APR) and the Grand Poobah, a.k.a Owner, of

Pushing the Envelope, a marketing communications firm with clients in and out of state.Samantha is a member of the FGCU Marketing Department

Advisory Board, the President-Elect of the Florida Public

Relations Association SWFL Chapter, and more.

@GetPushing | Facebook.com/GetPushing

Planning• D

efine and Measure Current KPI

• Set SMART Goals

• Develop Budget, Responsibilities, Content Schedule, 

• Determine Brand Voice 

• Create Branding Assets -• B

uilding graphics and channel art, Social Media Guidebook, Social Media Policy

• Review Sharing and Credit • P

lagiarism/Copyright, Rules & Restrictions 

RPIM Method

Measurement• A

/B Testing

• KPIs for social channels• R

esults - website traffic, email database, Facebook insights, YouTube, Retweets, etc.

• Phone tracking - custom numbers

• Shortened URLs

• Perception vs. Reality

RPIM Method

Best Practices Its not a popularity contest! Not an "If you build it, they will

come"

Social can't work in a vacuum - website, email signature,

signage, "real world" advertising

Understand Division of Social - Personal vs. Professional- Privacy

Build Value- 70/30 or 4 to 1

Start with 15 min per day

Have a policy and guidebook

Include Social Icons/Links on all Marketing Materials (Email

Signature, Brochures, Advertising)

Get employees involved and buy in

Key Takeaways

Research, Set Goals & Plan for Success

Have a Policy & Guidebook

Do It and Measure Your Results

Continuing Education› Hubspot› Mashable› Social Media Examiner› Allfacebook.com

Monitoring› Social Mention› Google Alerts

Facebook Apps› ShortStack › Wildfire› Woobox› North Social

Social Media Timing› http://blog.kissmetrics.com/› http://www.ragan.com› http://www.pentonmarketingservices.com

Resources