social media & mapping industry
TRANSCRIPT
Mapping Industry andSocial Media
Mani SinghMapsofWorld.com
In March 2008, Dave Carroll, a musician from Canada and his band, traveled from Halifax to Nebraska via O’Hare airport in Chicago.
Carroll claimed that his guitar was severely damaged by United Airlines baggage handlers at O’Hare. His attempts to pursue a damage claim with United having been frustrated, He posted a video about the incident on YouTube
United Breaks Guitars
Why Social?
The UK Daily Mail claimed that United Airlines lost 10% of its share value, or $180 million, as a result of the Video.
The causality of this loss was hotly disputed on the web.
United Breaks Guitars
• Its a passing fad• Just another marketing channel• Full of self-promoters• Easy way to waste a lot of time• Hard to measure ROI
Social What?
Why Social?
Reason # 1
Because 2/3 of global internet population visit social networks
Nielsen, 2009
Why Social?
Reason # 2
Because visiting social sites is now the 4th most popular onlineactivity - ahead of personal email.
Nielsen, 2009
Why Social?
Reason # 3
Because time spent on social networks is growing at 3X the overall internet rate.Nielsen, 2009
Why Social?
Reason # 4
Because social media is democratizing communications
Why Social?
Reason # 5
Because social media is likeword of mouth - on steroids.
Why Social?
Quick Numbers• 13 Hours Amount of video uploaded to YouTube every minute
• 100,000,000 Number of YouTube videos viewed per day
• 3,600,000,000 Number of photos archived on Flickr as of June 2009
• 3,000,000 Average number of Tweets per day on Twitter.com
• 5,000,000,000 Number of minutes spent on Facebook each day
• 1,000,000,000 Amount of content items shared each week
- The Social Survey - Mapping Industry
62 Responses
81%
19%
Gender
Male Female
Countries
Australia, United Kingdom, Switzerland, New Zealand,
Russia, Scotland, Germany, Belgium, United States of
America, Canada, Netherlands, Slovakia, Thailand
14%
18%
68%
Business Focus
B2C B2B Mix
20 - 29
30 - 39
40 - 49
50 - 59
60 - 69
70 +
0% 5% 10%15%20%25%30%35%40%
7%
15%
36%
31%
8%
3%
Age Group
1 - 56 - 20
21 - 50 51 - 100
100 +
0% 10%20%30%40%50% 60%70%
61%19%
15%3%2%
Number of Employees
Use of Social Media
Survey Results
79%
21%
Mapping Industry
YES NO
93%
7%
Global Trend
YES NO
Survey Results
Strongly Agree Agree Uncertain Disagree Strongly Disagree
0%
10%
20%
30%
40%
50%
60%
70%
21%
28%
38%
9%4%
62%
28%
8%
1% 1%
Mapping Industry Global Trend
Social Media is Important For My Business
Experience with Social Media Marketing
Survey Results
Just
gettin
g sta
rted
Less th
an 1 y
ear
1 - 3 y
ears
More
than 3
years
No Exp
erience
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
32%
27%
10%13%
18%17%
32%
39%
11%
2%
Mapping Industry Global Trend
Survey Results
Generates exposure for business
Increased traffic/subscribers
Improved search engine rankings
New business partnerships
Generates qualified leads
Reduced overall marketing expense
Improved sales
None
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
73%
39%
17%
19%
17%
12%
27%
10%
88%
72%
62%
56%
51%
49%
43%
0%
Global Trend Mapping Industry
Benefits ofSocial MediaMarketing
Survey Results
Blogs
YouTube/Video
Social Bookmarking
Forums
Location Based Services
Groupon (or similar)
MySpace
None
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%75%
42%
63%
31%
27%
5%
25%
0%
3%
2%
2%
92%
84%
71%
68%
56%
26%
24%
17%
6%
6%
0%
Global Trend Mapping Industry
Commonly UsedSocial Media Tools
Survey Results
Blogs
YouTube/Video
Social Bookmarking
Forums
Location Based Services
Groupon (or similar)
MySpace
None
0% 10% 20% 30% 40% 50% 60% 70% 80%34%
31%
32%
20%
17%
17%
10%
19%
12%
3%
17%
70%
59%
55%
69%
55%
59%
40%
46%
30%
10%
0%
Global Trend Mapping Industry
Social Media Tools You Want to Learn More About
Survey Results
Email Marketing
SEO
Event Marketing
Press Releases
Online Ads
Direct Mail
Print Display Ads
Sponsorships
Webinars
Radio/TV Ads
None
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%71%
31%
41%
59%
37%
31%
31%
29%
12%
14%
3%
81%
68%
64%
57%
40%
39%
34%
29%
25%
15%
10%
Global Trend Mapping Industry
Other Forms ofMarketing
Case Study
World Atlas & Maps –HDiPad App
Goal:
To Promote our latest iPad App
Actions:
• Blog Posts• YouTube Videos• Ads on MapsofWorld.com• Press Releases• Facebook Engagement (7k Fans)• Twitter Engagement
Case Study
World Atlas & Maps –HDiPad App
Results:
• Content Picked up by:• Yahoo News• iOSnoops.com• iPadappsdude.com• Topappreviews101.com• Padgadget.com• ZDNet• Appannie.com• cnet.com / Download.com
• Achieved Klout Score of 40
Total Downloads: 50,000
Case Study
Things that work
• Defined Objective• Choose the right tools• Content creation• Monitoring & Engagement• Redefine & evolve
