Margaret Dawson@seattledawson
Why Digital Handshakes will never replace the
Real Thing
Human Contact is the Killer App
Online is just inherent
We respond to digital signals
Then why are you here?
No app can truly replace human interaction
What does that mean for your startup?
What are human signals?
When do you need human signals?
Networking
Product validation
Manufacturing
Partnerships
is there trust?
Banking
Investors
Hiring
Employee relations
Customer support When email and
FAQs are not enough
Product Walk ThroughsWatching folks use your product at every stage and with new features is painful but awesome
Customer & Partner CouncilsAnalytics & surveys only tell you so much
Board MeetingsNeed to share the pain & successes
Analysts & Press
Demand Generation
M&A
Many, many in person meetings.
It’s hardIt’s scaryIt makes you vulnerable
Practice
Test it on friendlies
Don’t stop after “no”
Be Agile !
Wear the right clothes
Smile
Hire someone to do it
Be you!
