marketing and your
Rear View MirrorAn ACEware Presentation
Why have a Rear View Mirror???
• Go Backwards ??? • See Where You’ve Been?
( have you’ve run over anything??)
Our Mission Today
• Leave the Mirror analogy
• Pivot to Capturing and Evaluating Marketing data
Today’s Topics
• You don’t have to be a Statistical Genius
• You don’t have to be uber intrusive
Dispelling the myths
Where is Marketing in 2014?
BUT… we’re going to focus on Evaluating our Marketing Efforts…
It’s all about the
DATA!
But, it’s all about the
In the beginning….
In the beginning….
Capture the Data
The Tools to Analyze it
The Will to Getterdone
The Players…
Student/client/learner
The Product
How’d they find us?
• Who they are
• How did they find you?
Who – The Enrollee
How can you set up systems to capture HOW they got to you?
Who – The Enrollee
v
v
Balancing what you’d LIKE vs what you NEED
Do you need all that info?
The answer is simple
ASKfor only what you will use
USEwhat you ask for
What – The Transaction/Registration
What – The Registration/Signup
Reports to Count On
Your Five Key Marketing Reports
Let’s lookIn that
Rear ViewMirror
QUESTIONS?
April 6-9, 2014Hilton Garden InnManhattan, KS
2014 ConferenceIf you liked this, you’ll love our conference!ACEware 2014 Conference
www.aceware2014.com
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