Download - Marketing Case Competition
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If this message was challenging for you to read, imagine how it would feel to be faced with this
struggle every single day.Get involved with Literacy Volunteers of Monongalia and Preston Counties.
Visit us online to learn how you can help:www.lvmpc.org
www.facebook.com/LVMPC
Alpha Kappa PsiThe Premier Developer of Principled Business Leaders
Alpha Kappa Psi is the premier developer of principled
business leaders. We work to develop members of our
organization to become the future business leaders of the
world. Our network is wide reaching and enables us to have
many resources with which to benefit our members and
partners. Working with Alpha Kappa Psi will enable LVMPC to
gain a foothold in a very large WVU student market and
especially the College of Business & Economics where most
of our resources are placed. We have about 60 members
currently and are working on plans to greatly increase this
number in the upcoming spring semester. Working with us
will give LVMPC the chance to grow brand awareness, which
is an essential part of growing funds and client base. Alpha
Kappa Psi can deliver this brand awareness by putting your
brand name on every event we hold as well as using our
social media outreach to promote your organization and its
goals. Creating a strong social media presence is essential to
raising funds and growing brand awareness in todays
Internet driven global business environment.
Brand awareness is just one aspect of a partnership with Alpha
Kappa Psi. Our members are always looking for opportunities to get
involved and give back to community. Our organization requires a
certain number of community service hours to be achieved in order to
retain membership. Part of this community service could be starting a
business literacy course through your organization that has AKPsi
members teaching learners how to develop themselves professionally.
This would consist of Resume help, LinkedIn workshops, Professional
Dress seminars, and practice interview sessions with feedback. These
courses could be of great help to your ESL clients looking to learn
English and work in industry here in the US. Learning American
business culture can be tricky and can make the difference between
being hired or not when struggling with the English language. It would
also be of great help to low-income earners who struggle to find a new
job once one is lost.
Overall, a partnership between AKPsi and LVMPC would very
beneficial to both organizations. We would be able to raise brand
awareness for both organizations and show the importance of giving
time and money back to the community. We would also be able to help
improve the chances of your clients finding a job through professional
business classes tailored towards improving personal brand and
American Business practices.
The Rubber UVision Statement for fundraising with the Rubber UThe Rubber U is a sales/marketing organization based in Morgantown,
WV that holds multiple events in collaboration with local Morgantown
venues. Their venues allow for the Rubber U application to give
discounts at their locations, as well as hosting events for fundraising,
recreation, and business. One of the very successful opportunities to
fundraise that have been done in the past were the Rubber U’s
extremely popular Bar crawls. Fit with a great theme these have been
extremely popular to students who enjoy them, as well as beneficial to
fundraising efforts. Live music, DJ’s, and specials at these venues bring a
multitude of people to these events, and really make fundraising
opportunities possible. These events bring upwards of 500 people to
register and participate. Very little marketing costs are spent, and the
turnout far outweigh these. The Country Roads bar crawl, paying
homage to West Virginia, was no short feat of this.
At $8.25 per ticket with 400 spots filled it accumulated $3,200 just
off of these sales
With an additional $5 per last minute registration with 100 spots
filled, this accumulated $500
That isn’t even considering the amount of fundraising money that
could be made at the actual events with parts of sales going to the
organization.
At a Stand Up For Sudan event, hosted by the International
Business Club and the Rubber U, all specials made $1 off of
each personalized drink bought towards the fundraiser. This
raised $1307.88 in one night at one venue.
With a low marketing costs of flyers (7 to 10 cents per flyer
using the WVU Mountainlair and print 500 flyers), which
estimates to $25.00.
The budgeting costs of $50.00 (Overestimated for any possible
last minute things) with a potential profit of 4,957.88
If 25% of this were donated to LVMPC, that would be a profit of
1,239.47 with minimal effort by LVMPC
If 50% of this were donated to LVMPC, that would be a profit of
2,478.94
If 75% of this were donated to LVMPC, that would be a profit of
3,718.41
With a fundraising event to be spoken about, The Rubber U could
personalize and set up an event to really accommodate the needs of
LVMPC.