Download - Marketing in Japan Section 1 Part 1 of 3
Marketing in Japan:Section 1
Part 1 of 3: About Japan and an overview of marketing platforms in Japan.
Table of Contents: Page Title: Page Number:About Japan 3Marketing Platforms In Japan 17
Digital Marketing 21Email Marketing 25Internet Marketing 33Mobile Marketing 50Search Engine Marketing 64Social Media & Marketing 95
Top Used Social Media Apps 100Promotional Media Marketing 123
Promotional Media Outlets 128Traditional Marketing 151
Work Cited 170
Marketing In Japan:Facts-
Capital: Tokyo
Language: Japanese
Population: 126,919,659
(2015)Prefectures:
47
Compiled By author from cia.gov, tradingeconomics.com, indexmundi.com, oecdbetterlifeindex.org
Disposable Income Per
Capita: $26,111
Ease of Doing Business:32 (2015)
Business Confidence:12 (2015)
Consumer Confidence: 42.7 (2015)
Corporate Tax Rate: 33.06%
(2014)
Marketing In Japan:Language Facts-
Japanese is the national language
Widely spoken
Most used in the Internet
searchesWatashi wa kuruma no naka
de kohi o koboshita.I spilled coffee in my car.
Users Combine The 3 Writing Systems:
Compiled By author from chiragdattani.com image from google.com
Because of the 3 writing
systems, keyword
selection is important!
Marketing In Japan: Language Facts-
Kanji-The 1st Line
Hiragana-
The 1st Line
Katakana-
The 2nd Line
Romaji- The 1st Line
Written Japanese has Different Parts to it Including:
Compiled By author from chiragdattani.com images from google.com
Marketing In Japan:Four Major Islands-
Japan has 4 Major
Islands:HokkaidoHonshuShikokuKyushu
Compiled By author from google.com
Marketing In Japan:Major Regions-
Japan has 9 Major
Regions:HokkaidoTohokuChubuKanto
ChugokuKansai
ShikokuKyushu
Okinawa
Compiled by author from jref.com
Marketing In Japan:47 Prefectures-
Compiled By author from www2m.biglobe.ne.jp
Marketing In Japan:Population in 6 Major City-
Tokyo: 37.22 Million Osaka-
Kobe: 11.49 Million
Nagoya: 3.33
Million Fukuoka-
Kitakyushu: 2.87 Million
Sapporo: 2.74
Million
Sendai: 2.43
Million
Compiled By author from indexmundi.com
Marketing In Japan:Ethnic Groups-
Japanese: 98.5
%
Koreans:
0.5%
Chinese:
0.4%
Other:
0.6%
Compiled By author from indexmundi.com
Marketing In Japan:Country Religions-
Shintoism:
79.2%
Buddhism:
66.8%
Christianity:
1.5%
Other:
7.1%
Compiled By author from cia.gov
Marketing In Japan:Demographics-
0-14 Years; 13.20%
15-24 Years; 9.70%
25-54 Years; 38.10%55-64 Years; 13.20%
65 & Older; 25.80%
Age Structure In 2014:
Compiled By author from indexmundi.com
Marketing In Japan:Demographics-
Female51%
Male49%
Population By Gender:
Compiled By author from tradingeconomics.com
Marketing In Japan:Facts-
Population Growth Rate: -0.16% (2015)
Inflation Rate: 2.7%
Unemployment Rate:
3.6%
Employed Persons:
63,580,000 (2014)
Compiled By author from cia.gov, tradingeconomics.com, indexmundi.com
GDP: $4.767 Trillion (2014)
GDP Per Capita: $37,500 (2014)
GDP Real Growth Rate: -0.1%
(2014)
Exports: $699.5 Billion (2014)
Imports: $798.6 Billion (2014)
Marketing In Japan:Exports-
Leading U.S. Exports to
Japan:
Medical, Technical
Equipment: $7.4 Billion
Aircraft, Spacecraft: $7.3 Billion
Machines, Engine, Pumps:
$6.2 Billion
Electronic Equipment: $5.2 Billion
Cereals: $4 Billion
Compiled By author from worldsrichestcountries.com
Marketing In Japan:Platform Overview-
48%
17%
35%
2014 Advertising Spending By Medium:
Traditional MediaInternetPromotional Media
Total Spent: 6,152.2 Billion Yen
Compiled By author from dentsu.com
Marketing In Japan:Medium Favorability &
Attention-
TV Ads Smartphone Ads Laptop Ads Tablet Ads
51%
12% 12%18%
63%
48% 49% 49%
Each Mediums Favorability and Attention:
Favorability Attention
Compiled By author from chandlernguyen.com
Marketing In Japan:Time Spent-
Smartphone
TV
Laptop
Tablet
0 20 40 60 80 100 120 140 160
135
125
68
15
Time Spent of These Devices:
Compiled By author from chandlernguyen.com
Marketing In Japan:Digital Marketing- Stats
85% • Believe
digital marketing will drive competitive advantage
51% • Believe
customer preference and digital dependency drive the adoption of digital marketing
53% • Believe
mobile device proliferation and appeal drive digital marketing
69% • Believe
digital marketing better engages and activates audiences
Compiled By author from http://blogs.adobe.com/
Marketing In Japan:Email Marketing-
Desktops/Laptops
76%
Smartphones
23%
Feature Phones1%
Primary Device Used to Read Emails:
Compiled By author from emarketer.com
Marketing In Japan:Internet Marketing-
24%
16%
6%5%6%
9%
16%
17%
Share of Time Spent Using Smartphone Apps:
Social Media Communications Shopping News/InfoProductivity/Function Entertainment Games Other
Compiled By author from chandlernguyen.com
Marketing In Japan:Internet Marketing- Why to
Use
Less Competition
Barriers of Entry are Low
Number of Clients is
Significant
Products That
Target Mature
Age Groups
Compiled By author from aims.co.il
Marketing In Japan:Internet Marketing- Why to
UseLess
Competition • Harder to mount a campaign in Japanese
Barriers Of Entry Are Low
• There is no firewall, and Google and Yahoo are much easier to work with than Naver, Baidu, or Yandex
Number Of Clients Is
Significant
• These segments have a greater amount of consumers; software B2B products, manufacturing instruments, medical devices, and mobile phone applications
Products That Target the
Mature Age
• Greater market in Japan for these B2C products; mobile phone apps and luxury items
Why You Should Consider Marketing Through The Internet In Japan:
Compiled By author from aims.co.il
Marketing In Japan:Internet Advertising- Stats
Advertisement Medium
Costs
Rose 14.5%
¥824.5 BillionSpent
Internet Advertisement Spending
Rose 12.1%
¥1,051.9 BillionSpent
Performance-based
Advertising Spending
Rose 23.9%
¥510.6 BillionSpent
Internet Advertising Spending:
Compiled By author from dentsu.com
Advertising
Production Costs
Rose 4.4%
¥227.4 BillionSpent
Marketing In Japan:Internet Advertising- Stats
2010 2011 2012 2013 2014
13.26%14.12% 14.73%
15.70%17.10%
Internet Ad Spending as a Percentage of the Total Advertising Spend:
Compiled By author from chandlernguyen.com
Marketing In Japan:Internet Advertising- Facts
Internet Advertising Production Costs had a slow growth
The total number of ad production projects increased but the number of large projects and cost per project has declined
The Use Of Smartphones Has Lead To An Increase In:
Corporate Sites
E-commerce
SitesMembershi
p Sites
Compiled By author from dentsu.com
Marketing In Japan:Internet Advertising-
Features Main Feature Of E-commerce, Membership and Corporate Sites; Is The Long-term Commitment That Includes: Planning:
Content Production
System/Program
Development, Operation and Maintenance
Effect Verification
Compiled By author from dentsu.com
Marketing In Japan:Internet Advertising-
BarriersJapanese Internet Marketing Is Often Overlooked:
Distance:
Japan is harder to get to if you are in Europe, Israel, or the East
Coast of the USA
Language Barrier:
The language isn’t easy for Westerners
It’s harder to find people who know Japanese as opposed to
other languages
Population size:
There are many Japanese but few non Japanese speak the
language
When compared to English, Russian, Spanish, Portuguese or Chinese, the target population is
smaller
However the socio economic level compensates for that in
many segments
Compiled By author from aims.co.il
Work Cited: "2014 Advertising Expenditures In Japan." Denstu. DENTSU INC., 2015. Web. 2 Feb. 2016.
<http://www.dentsu.com/knowledgeanddata/ad_expenditures/pdf/expenditures_2014.pdf>. "The Act on Regulation of the Transmission of Specified Electronic Mail." Soumu.go.jp. 2002. Web. 2 Feb. 2016.
<http://www.soumu.go.jp/main_sosiki/joho_tsusin/eng/Resources/laws/Specified-E-mail-index.pdf>. Act No. 26 of April 17, 2002 Law Information
Dattani, Chirag. "Entering the Japanese Online Market – All You Need to Know!"Chiragdattani.com. 05 Mar. 2014. Web. 2 Feb. 2016. <http://www.chiragdattani.com/entering-the-japanese-online-market-all-you-need-to-know/>.
"Digital (Internet, Social, Mobile) Japan Statistics Overview." Digital (Internet, Social, Mobile) Japan Statistics Overview. Web. 02 Feb. 2016. <http://www.slideshare.net/gaulis/cream-digital-japan-44632779>.
"Home." Sending Emails in Japan. Web. 02 Feb. 2016. <http://www.metia.com/asia-pacific/gillian-hamilton-rogers/2013/03/sending-emails-in-japan-an-infographic/>.
"In Japan, Most Marketing Emails Are Read on the Desktop - EMarketer." In Japan, Most Marketing Emails Are Read on the Desktop - EMarketer. Web. 02 Feb. 2016. <http://www.emarketer.com/Article/Japan-Most-Marketing-Emails-Read-on-Desktop/1013006#sthash.z3hmGc47.dpuf>.
"Internet Marketing in Japan." - AIMS, Israel. Web. 02 Feb. 2016. <http://www.aims.co.il/seo_japan.html>. "January 2015 Social Media Report for Japan." Socialbakers.com. Web. 02 Feb. 2016.
<http://www.socialbakers.com/resources/reports/regional/japan/2015/january/>. "Japan." Central Intelligence Agency. Central Intelligence Agency. Web. 02 Feb. 2016.
<https://www.cia.gov/library/publications/the-world-factbook/geos/ja.html>. "Japan Demographics Profile 2014." Japan Demographics Profile 2014. Web. 02 Feb. 2016.
<http://www.indexmundi.com/japan/demographics_profile.html>. "Japan | Economic Indicators." Japan | Economic Indicators. Web. 02 Feb. 2016.
<http://www.tradingeconomics.com/japan/indicators>. "Japan." OECD Better Life Index. Web. 02 Feb. 2016. <http://www.oecdbetterlifeindex.org/countries/japan/>. "Japanese Marketers Seek Collaboration with IT for Successful Digital Marketing Deployment." Adobe Digital Dialogue. 2014. Web.
02 Feb. 2016. <http://blogs.adobe.com/digitaldialogue/news-and-reports/japanese-marketers-seek-collaboration-successful-digital-marketing-deployment/>.
Work Cited: "Latest Trends in Japanese Mobile Market, Commented By Serkan Toto of TechCrunch Japan -
TechNode." TechNode. 2011. Web. 02 Feb. 2016. <http://technode.com/2011/03/27/the-latest-trends-in-japanese-mobile-market-commented-by-serkan-toto-of-techcrunch-japan/>.
"Line Marketing in Japan 2016." Japanbuzz. Web. 02 Feb. 2016. <http://www.japanbuzz.info/line-marketing-in-japan-2016/>.
"Map of Japan : Japan Prefectures Map : Travel Friend, ZenTech." Map of Japan : Japan Prefectures Map : Travel Friend, ZenTech. Web. 02 Feb. 2016. <http://www2m.biglobe.ne.jp/ZenTech/English/Japan/Map/Japan_Prefectures_Map.htm>.
"Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market - EMarketer." EMarketer. Web. 02 Feb. 2016. <http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299>.
"Mobile Marketing in Japan. - Advance Web-Marketing." Advance Web-Marketing. 2015. Web. 02 Feb. 2016. <http://rebecca.webmarketing-geneve.ch/2015/03/16/mobile-marketing-from-japan/>.
Nguyen, Chandler. "6 Things about Japan Digital Marketing Landscape." Chandler Nguyen. 5 July 2015. Web. 2 Feb. 2016. <http://www.chandlernguyen.com/blog/2015/07/05/6-things-about-japan-digital-marketing-landscape-part-1/>.
"Overcoming Search Marketing Challenges in Japan | Adobe." Digital Marketing Blog by Adobe. 2015. Web. 02 Feb. 2016. <http://blogs.adobe.com/digitalmarketing/search-marketing/overcoming-search-marketing-challenges-japan/>.
"Top Japanese Social Media Networks." Freshtrax by Btrax. Web. 02 Feb. 2016. <http://blog.btrax.com/en/2015/04/27/2015-top-japanese-social-media-networks-2/>.
“Top US Exports." Top US Exports. Web. 02 Feb. 2016. <http://www.worldsrichestcountries.com/top_us_exports.html>.
“Travel - Regions of Japan." Japan Forum. Web. 02 Feb. 2016. <http://www.jref.com/articles/regions-of-japan.154/>.