marketing in japan section 1 part 1 of 3

Marketing in Japan:Section 1

Part 1 of 3: About Japan and an overview of marketing platforms in Japan.

Table of Contents: Page Title: Page Number:About Japan 3Marketing Platforms In Japan 17

Digital Marketing 21Email Marketing 25Internet Marketing 33Mobile Marketing 50Search Engine Marketing 64Social Media & Marketing 95

Top Used Social Media Apps 100Promotional Media Marketing 123

Promotional Media Outlets 128Traditional Marketing 151

Work Cited 170

Marketing In Japan:Facts-

Capital: Tokyo

Language: Japanese

Population: 126,919,659

(2015)Prefectures:

47

Compiled By author from cia.gov, tradingeconomics.com, indexmundi.com, oecdbetterlifeindex.org

Disposable Income Per

Capita: $26,111

Ease of Doing Business:32 (2015)

Business Confidence:12 (2015)

Consumer Confidence: 42.7 (2015)

Corporate Tax Rate: 33.06%

(2014)

Marketing In Japan:Language Facts-

Japanese is the national language

Widely spoken

Most used in the Internet

searchesWatashi wa kuruma no naka

de kohi o koboshita.I spilled coffee in my car.

Users Combine The 3 Writing Systems:

Compiled By author from chiragdattani.com image from google.com

Because of the 3 writing

systems, keyword

selection is important!

Marketing In Japan: Language Facts-

Kanji-The 1st Line

Hiragana-

The 1st Line

Katakana-

The 2nd Line

Romaji- The 1st Line

Written Japanese has Different Parts to it Including:

Compiled By author from chiragdattani.com images from google.com

Marketing In Japan:Four Major Islands-

Japan has 4 Major

Islands:HokkaidoHonshuShikokuKyushu

Compiled By author from google.com

Marketing In Japan:Major Regions-

Japan has 9 Major

Regions:HokkaidoTohokuChubuKanto

ChugokuKansai

ShikokuKyushu

Okinawa

Compiled by author from jref.com

Marketing In Japan:47 Prefectures-

Compiled By author from www2m.biglobe.ne.jp

Marketing In Japan:Population in 6 Major City-

Tokyo: 37.22 Million Osaka-

Kobe: 11.49 Million

Nagoya: 3.33

Million Fukuoka-

Kitakyushu: 2.87 Million

Sapporo: 2.74

Million

Sendai: 2.43

Million

Compiled By author from indexmundi.com

Marketing In Japan:Ethnic Groups-

Japanese: 98.5

%

Koreans:

0.5%

Chinese:

0.4%

Other:

0.6%


Marketing In Japan:Country Religions-

Shintoism:

79.2%

Buddhism:

66.8%

Christianity:

1.5%

Other:

7.1%

Compiled By author from cia.gov

Marketing In Japan:Demographics-

0-14 Years; 13.20%

15-24 Years; 9.70%

25-54 Years; 38.10%55-64 Years; 13.20%

65 & Older; 25.80%

Age Structure In 2014:


Marketing In Japan:Demographics-

Female51%

Male49%

Population By Gender:

Compiled By author from tradingeconomics.com

Marketing In Japan:Facts-

Population Growth Rate: -0.16% (2015)

Inflation Rate: 2.7%

Unemployment Rate:

3.6%

Employed Persons:

63,580,000 (2014)

Compiled By author from cia.gov, tradingeconomics.com, indexmundi.com

GDP: $4.767 Trillion (2014)

GDP Per Capita: $37,500 (2014)

GDP Real Growth Rate: -0.1%

(2014)

Exports: $699.5 Billion (2014)

Imports: $798.6 Billion (2014)

Marketing In Japan:Exports-

Leading U.S. Exports to

Japan:

Medical, Technical

Equipment: $7.4 Billion

Aircraft, Spacecraft: $7.3 Billion

Machines, Engine, Pumps:

$6.2 Billion

Electronic Equipment: $5.2 Billion

Cereals: $4 Billion

Compiled By author from worldsrichestcountries.com

Marketing In Japan:Platform Overview-

48%

17%

35%

2014 Advertising Spending By Medium:

Traditional MediaInternetPromotional Media

Total Spent: 6,152.2 Billion Yen

Compiled By author from dentsu.com

Marketing In Japan:Medium Favorability &

Attention-

TV Ads Smartphone Ads Laptop Ads Tablet Ads

51%

12% 12%18%

63%

48% 49% 49%

Each Mediums Favorability and Attention:

Favorability Attention

Compiled By author from chandlernguyen.com

Marketing In Japan:Time Spent-

Smartphone

TV

Laptop

Tablet

0 20 40 60 80 100 120 140 160

135

125

68

15

Time Spent of These Devices:


Marketing In Japan:Digital Marketing- Stats

85% • Believe

digital marketing will drive competitive advantage

51% • Believe

customer preference and digital dependency drive the adoption of digital marketing

53% • Believe

mobile device proliferation and appeal drive digital marketing

69% • Believe

digital marketing better engages and activates audiences

Compiled By author from http://blogs.adobe.com/

Marketing In Japan:Email Marketing-

Desktops/Laptops

76%

Smartphones

23%

Feature Phones1%

Primary Device Used to Read Emails:

Compiled By author from emarketer.com

Marketing In Japan:Internet Marketing-

24%

16%

6%5%6%

9%

16%

17%

Share of Time Spent Using Smartphone Apps:

Social Media Communications Shopping News/InfoProductivity/Function Entertainment Games Other


Marketing In Japan:Internet Marketing- Why to

Use

Less Competition

Barriers of Entry are Low

Number of Clients is

Significant

Products That

Target Mature

Age Groups

Compiled By author from aims.co.il

Marketing In Japan:Internet Marketing- Why to

UseLess

Competition • Harder to mount a campaign in Japanese

Barriers Of Entry Are Low

• There is no firewall, and Google and Yahoo are much easier to work with than Naver, Baidu, or Yandex

Number Of Clients Is

Significant

• These segments have a greater amount of consumers; software B2B products, manufacturing instruments, medical devices, and mobile phone applications

Products That Target the

Mature Age

• Greater market in Japan for these B2C products; mobile phone apps and luxury items

Why You Should Consider Marketing Through The Internet In Japan:


Marketing In Japan:Internet Advertising- Stats

Advertisement Medium

Costs

Rose 14.5%

¥824.5 BillionSpent

Internet Advertisement Spending

Rose 12.1%

¥1,051.9 BillionSpent

Performance-based

Advertising Spending

Rose 23.9%


Internet Advertising Spending:


Advertising

Production Costs

Rose 4.4%


Marketing In Japan:Internet Advertising- Stats

2010 2011 2012 2013 2014

13.26%14.12% 14.73%

15.70%17.10%

Internet Ad Spending as a Percentage of the Total Advertising Spend:


Marketing In Japan:Internet Advertising- Facts

Internet Advertising Production Costs had a slow growth

The total number of ad production projects increased but the number of large projects and cost per project has declined

The Use Of Smartphones Has Lead To An Increase In:

Corporate Sites

E-commerce

SitesMembershi

p Sites


Marketing In Japan:Internet Advertising-

Features Main Feature Of E-commerce, Membership and Corporate Sites; Is The Long-term Commitment That Includes: Planning:

Content Production

System/Program

Development, Operation and Maintenance

Effect Verification


Marketing In Japan:Internet Advertising-

BarriersJapanese Internet Marketing Is Often Overlooked:

Distance:

Japan is harder to get to if you are in Europe, Israel, or the East

Coast of the USA

Language Barrier:

The language isn’t easy for Westerners

It’s harder to find people who know Japanese as opposed to

other languages

Population size:

There are many Japanese but few non Japanese speak the

language

When compared to English, Russian, Spanish, Portuguese or Chinese, the target population is

smaller

However the socio economic level compensates for that in

many segments


Work Cited: "2014 Advertising Expenditures In Japan." Denstu. DENTSU INC., 2015. Web. 2 Feb. 2016.

<http://www.dentsu.com/knowledgeanddata/ad_expenditures/pdf/expenditures_2014.pdf>. "The Act on Regulation of the Transmission of Specified Electronic Mail." Soumu.go.jp. 2002. Web. 2 Feb. 2016.

<http://www.soumu.go.jp/main_sosiki/joho_tsusin/eng/Resources/laws/Specified-E-mail-index.pdf>. Act No. 26 of April 17, 2002 Law Information

Dattani, Chirag. "Entering the Japanese Online Market – All You Need to Know!"Chiragdattani.com. 05 Mar. 2014. Web. 2 Feb. 2016. <http://www.chiragdattani.com/entering-the-japanese-online-market-all-you-need-to-know/>.

"Digital (Internet, Social, Mobile) Japan Statistics Overview." Digital (Internet, Social, Mobile) Japan Statistics Overview. Web. 02 Feb. 2016. <http://www.slideshare.net/gaulis/cream-digital-japan-44632779>.

"Home." Sending Emails in Japan. Web. 02 Feb. 2016. <http://www.metia.com/asia-pacific/gillian-hamilton-rogers/2013/03/sending-emails-in-japan-an-infographic/>.

"In Japan, Most Marketing Emails Are Read on the Desktop - EMarketer." In Japan, Most Marketing Emails Are Read on the Desktop - EMarketer. Web. 02 Feb. 2016. <http://www.emarketer.com/Article/Japan-Most-Marketing-Emails-Read-on-Desktop/1013006#sthash.z3hmGc47.dpuf>.

"Internet Marketing in Japan." - AIMS, Israel. Web. 02 Feb. 2016. <http://www.aims.co.il/seo_japan.html>. "January 2015 Social Media Report for Japan." Socialbakers.com. Web. 02 Feb. 2016.

<http://www.socialbakers.com/resources/reports/regional/japan/2015/january/>. "Japan." Central Intelligence Agency. Central Intelligence Agency. Web. 02 Feb. 2016.

<https://www.cia.gov/library/publications/the-world-factbook/geos/ja.html>. "Japan Demographics Profile 2014." Japan Demographics Profile 2014. Web. 02 Feb. 2016.

<http://www.indexmundi.com/japan/demographics_profile.html>. "Japan | Economic Indicators." Japan | Economic Indicators. Web. 02 Feb. 2016.

<http://www.tradingeconomics.com/japan/indicators>. "Japan." OECD Better Life Index. Web. 02 Feb. 2016. <http://www.oecdbetterlifeindex.org/countries/japan/>. "Japanese Marketers Seek Collaboration with IT for Successful Digital Marketing Deployment." Adobe Digital Dialogue. 2014. Web.

02 Feb. 2016. <http://blogs.adobe.com/digitaldialogue/news-and-reports/japanese-marketers-seek-collaboration-successful-digital-marketing-deployment/>.

Work Cited: "Latest Trends in Japanese Mobile Market, Commented By Serkan Toto of TechCrunch Japan -

TechNode." TechNode. 2011. Web. 02 Feb. 2016. <http://technode.com/2011/03/27/the-latest-trends-in-japanese-mobile-market-commented-by-serkan-toto-of-techcrunch-japan/>.

"Line Marketing in Japan 2016." Japanbuzz. Web. 02 Feb. 2016. <http://www.japanbuzz.info/line-marketing-in-japan-2016/>.

"Map of Japan : Japan Prefectures Map : Travel Friend, ZenTech." Map of Japan : Japan Prefectures Map : Travel Friend, ZenTech. Web. 02 Feb. 2016. <http://www2m.biglobe.ne.jp/ZenTech/English/Japan/Map/Japan_Prefectures_Map.htm>.

"Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market - EMarketer." EMarketer. Web. 02 Feb. 2016. <http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299>.

"Mobile Marketing in Japan. - Advance Web-Marketing." Advance Web-Marketing. 2015. Web. 02 Feb. 2016. <http://rebecca.webmarketing-geneve.ch/2015/03/16/mobile-marketing-from-japan/>.

Nguyen, Chandler. "6 Things about Japan Digital Marketing Landscape." Chandler Nguyen. 5 July 2015. Web. 2 Feb. 2016. <http://www.chandlernguyen.com/blog/2015/07/05/6-things-about-japan-digital-marketing-landscape-part-1/>.

"Overcoming Search Marketing Challenges in Japan | Adobe." Digital Marketing Blog by Adobe. 2015. Web. 02 Feb. 2016. <http://blogs.adobe.com/digitalmarketing/search-marketing/overcoming-search-marketing-challenges-japan/>.

"Top Japanese Social Media Networks." Freshtrax by Btrax. Web. 02 Feb. 2016. <http://blog.btrax.com/en/2015/04/27/2015-top-japanese-social-media-networks-2/>.

“Top US Exports." Top US Exports. Web. 02 Feb. 2016. <http://www.worldsrichestcountries.com/top_us_exports.html>.

“Travel - Regions of Japan." Japan Forum. Web. 02 Feb. 2016. <http://www.jref.com/articles/regions-of-japan.154/>.