marketing in japan section 2 part 3 of 3
TRANSCRIPT
Marketing in Japan:Section 2
Part 3 of 3: Marketing in Japan best practices and business insights.
Table of Contents:Page Name: Page Number:Business Practices 3
5 Steps to Marketing In Japan 4How to Launch a Product in Japan 11Tips to Marketing In Japan 28Symbolism in Japan 44
Business Insights 57Hofstede’s Cultural Dimensions 58Business Facts 78Business Etiquette 98Business Differences: US vs. Japan
123
Work Cited 135
Marketing in Japan:Business Facts to Know-
Appearance
Behavior
Communication
Compiled By author from cyborlink.com
Marketing in Japan:Business Facts to Know-
Japan Appearance:
A Smile Can Have a Double Meaning:
The Japanese Are Not Uncomfortable With Silence:
It can express either joy or displeasure
Use caution with your
facial expressions
They can be easily
misunderstood
They use it to their advantage in many situationsAllow your host to sit in silence
Compiled By author from cyborlink.com
Marketing in Japan:Business Facts to Know-
When toasting the glass is never left
unfilled
• The word for toasting is kampai
• Drinking is an important part of Japanese culture
• It is a way to relieve business stress
• Never pour a drink yourself; always allow someone else to do it for you
Most business
entertaining is done in
restaurants or bars after
business hours
• Often in karaoke or other bars
• Let the host order the meal and pay
• Business may be discussed while dinning at these events
Japan Behavior:
Compiled By author from cyborlink.com
Marketing in Japan:Business Facts to Know-
Japanese rarely entertain in the
home
• If you are invited to the home of your Japanese host, consider it a great honor
• Display a tremendous amount of appreciation
If you are invited to a social event
• Punctuality is not expected
• It is the custom to be "fashionably late”
If you take your host out insist
upon paying
• The Japanese will refuse but insist
• Go to a Western-style restaurant when entertaining them
Japan Behavior:
Compiled By author from cyborlink.com
Marketing in Japan:Business Facts to Know-
いただき Itadakimasu Lets eat Said at the beginning of a meal
御馳走様でした Gochisousama deshita Thank you for the meal Said at the end of a meal
Japan Behavior:
It Is Polite to Use These Phrase: It
Will Show the Host You Have Enjoyed
the Meal:
Images from google.com
Marketing in Japan:Business Facts to Know-
O-seibo falls at the end of the year
O-chugen falls during the middle of the year
The Most Popular Gift Giving Occasions In Japan Are:
Japan Behavior:
Compiled By author from cyborlink.com images from google.com
Marketing in Japan:Business Facts to Know-
Good Gift
Ideas:
Top Choice Beef
Fruit
Alcohol: Brandy, Whiskey,
Bourbon and Wines
Gifts from high-end
department stores: Saks or Neiman
Marcus
Japan Behavior:
Compiled By author from cyborlink.com
Marketing in Japan:Business Facts to Know-
Style is tantamou
nt
• The gift itself isn’t too important• The ceremony surrounding it is crucial
Always wrap gifts
• The selection of the wrapping paper is essential • Do not give anything wrapped in white as it symbolizes death• Do not use bright colors or bows to wrap the gift• It is better to have the hotel or the store wrap the gift to ensure that it is
appropriate
Japan Behavior:
Compiled By author from cyborlink.com
Marketing in Japan:Business Facts to Know-
Do not surprise the recipient with the gift
Give your host some warning during the evening that you intend to give them a present
Give the gift with both hands and accept gifts with hands
Gifts will not be opened in your presence
If your host insist that you open the gift do so gingerly
They take pride in gift wrapping, show you appreciation the effort
Japan Behavior:
Compiled By author from cyborlink.com
Marketing in Japan:Business Etiquette-
Silence is Golden
Group Solidarity is Paramount
Business Cards are Talismans
Age Equals Seniority
Hard Sell Doesn't Sell
Privacy is Valued
What You Don't Know Can Hurt You
Chopstick Manners Speak Loudly
Honor the Unofficial Dress Code
The Small Stuff Matters
Compiled By author from americanexpress.com
Marketing in Japan:Business Etiquette-
Silence is Golden:In A Business Setting:
This may different from what you do back home, where being more outgoing can facilitate communication
Silence is valued over an
overabundance of talking
Silence is linked to credibility
Silence speaks loudly about wisdom and
emotional self-control
Compiled By author from americanexpress.com
Marketing in Japan:Business Etiquette-
Receiving Business Cards:
Accept the card with
both hands
Read it Briefly
Where to place the
card:
Standing: Place in card holder
Sitting: Place on table for meeting
then in card holder
Compiled By author from americanexpress.com
Business Cards are Talismans:
Marketing in Japan:Business Etiquette-
Giving Business Cards:
Give the card with
both hands
Japanese-printed
side facing the person
Even if the person is far away:
Stand and give it to the individual
Don’t throw or push the card
across the tableCompiled By author from americanexpress.com
Business Cards are Talismans:
Marketing in Japan:Business Etiquette-
Business cards should be printed in your home
language on one side and Japanese on
the other
The card needs to
contain the name and title along with the company
name, address and telephone number of
the businessman
When card is recieved, it is important to
make a photocopy of
the name and title of
the individual in your mind
Examine the card carefully as a show of
respect
Business Cards are Talismans:
Compiled By author from cyborlink.com
Marketing in Japan:Business Etiquette-
Take special care in handling cards that are given to you
Do not write on the card
Business cannot
begin until the meishi exchange process is complete
The business cards are always
given after the bow
Business Cards are Talismans:
Compiled By author from cyborlink.com
Marketing in Japan:Business Etiquette-
Flowers such as lilies, lotus
blossoms, camellias and other white
flowers tend to be used for
funeral services
Potted plants also carry negative
superstitions
Buying a set of four of
anything is deemed unlucky
Christmas cards should not be red,
because funeral notices
are customarily
printed in red
X X X XWhat Not To Give As A Gift:
Compiled By author from americanexpress.com images from google.com
Business gift exchange is an important tradition in
Japan, especially at
the first meeting
What You Don't Know Can Hurt You:
Marketing in Japan:Business Etiquette-
Blowing your nose in public, such as in a meeting room, is considered bad taste; instead excuse yourself and walk out
Take your shoes off at the door, wear the slippers your Japanese host provided
If you go to the washroom, there’s another pair of slippers that's reserved for the washroom, remove them before going back to your seat
When invited to a Japanese home, you may have to remove your slippers once inside if there’s a tatami floor—a type of mat that should only be stepped on with bare feet or socks
The Small Stuff Matters:
Some Details to Consider:
Compiled By author from americanexpress.com images from google.com
Marketing in Japan:Business Differences-
Heterogeneous vs. Homogeneous
culturesPersonal Life vs. Professional Life
ROI of Revenues vs. ROI of Relationships
Risk Takers vs. Risk Adverse cultures
Speed vs. Consistency
Time Spent Collaborating vs.
Collaborating Time Spent
Communication: Remote vs. Face-to-
Face
Roles & Responsibilities:
Individual vs. Group
Working Styles: Loose vs Structured
Retirement Rewards: Self-Sponsored vs.
Company-Sponsored
Dimensions Business in Which the US & Japan Differ:
Compiled By author from blog.btrax.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Work Cited: "5 Steps to Marketing in Japan." Hawaii Business Magazine. 2011. Web. 01 Mar. 2016.
<http://www.hawaiibusiness.com/5-steps-to-marketing-in-japan/>. "10 Cultural Contrasts between US & Japanese Companies." Freshtrax by Btrax. Web. 01 Mar. 2016.
<http://blog.btrax.com/en/2010/12/15/10-cultural-contrasts-between-us-and-japanese-companies-a-personal-view/>. "Discover Japan!" : Luck and Unlucky Number. Web. 01 Mar. 2016. <http://discover-jp.blogspot.com/2006/11/luck-and-
unlucky-number.html>. "Here’s What You Need To Know When Marketing To Japanese Consumers."VoiceBunny Blog. 2015. Web. 01 Mar. 2016.
<http://voicebunny.com/blog/heres-need-know-marketing-japanese-consumers/>. "International Business: Marketing in Asia by the Numbers: Numerology Affects International
Business." DeseretNews.com. 2011. Web. 01 Mar. 2016. <http://www.deseretnews.com/article/705394498/Marketing-in-Asia-by-the-numbers-Numerology-affects-international-business.html?pg=all>.
"Japan Business Etiquette, Culture, & Manners." Japan. Web. 01 Mar. 2016. <http://www.cyborlink.com/besite/japan.htm>.
"Japan: It's Better in Color - Tofugu." Tofugu. 2012. Web. 01 Mar. 2016. <http://www.tofugu.com/2012/06/28/japan-its-better-in-color/>.
"Japanese Colors Vocabulary - Learn Japanese Colors Vocabulary." About.com Education. Web. 01 Mar. 2016. <http://japanese.about.com/od/japanesevocabulary/a/Colors.htm>.
"Launching a Product in Japan: 5 Action Points Dos & Donts."� MarketingSherpa.com. Web. 01 Mar. 2016. <https://www.marketingsherpa.com/article/interview/5-action-points-dos-donts>.
Mathers, Cassandra. "What Is the Meaning of Color in Japanese Culture?" EHow. Demand Media. Web. 01 Mar. 2016. <http://www.ehow.com/about_6658499_meaning-color-japanese-culture_.html>.
Martinuzzi, Bruna. "Doing Business in Japan: 10 Etiquette Rules You Should Know." American Express, 5 Aug. 2013. Web. 1 Mar. 2016. <https://www.americanexpress.com/us/small-business/openforum/articles/doing-business-in-japan-10-etiquette-rules-you-should-know/>.
"What about Japan?" Japan. Web. 01 Mar. 2016. <http://geert-hofstede.com/japan.html>.