Download - Marketing innovation
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![Page 1: Marketing innovation](https://reader031.vdocument.in/reader031/viewer/2022021814/58ee706c1a28ab52048b45b7/html5/thumbnails/1.jpg)
Marketing Innovation
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1. Change The Game
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2. Copy From Two Parents
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3. Sell To A Few
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Market share: 12%Profit share: 62%
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4. Use Price As A Weapon
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5. Use Irrationality
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The World’s Most Powerful Brands
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6. Be A Thought Leader
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You Can’t Find The Phantom
The Phantom Will Find You
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Key Lessons
Strategic use of digital media Conversation around space saving Consistent story everywhere Focus on influencers
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