Download - Marketing ppt
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Business portfolioIndia Tobacco Company Limited
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Introduction..ITC limited or Indian tobacco company limited is an indo-british based companyHeadquatered in kolkata , west bengal.
It was founded on august 24, 1910 by Henry overton wills and william henry wills.
It’s diversified business includes:-• Fast moving consumer goods (FMCG)• Agri business• Hotels• Packaging• Paperboards and speciality papers• Information technology
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Fast moving consumer goods (FMCG)
1. Cigarettes and cigars2. Foods3. Lifestyle retailing4. Personal care5. Education and stationary6. Safety matches
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Agri business •Agri commodities and rural services.•ITC’s Agri Business Division.•ITC e-choupal:- Fragmented farms, Weak institutions. Involvement of intermediaries. Information asymmetry.•Awards
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Hotels1. About ITC hotels2. Classified under four distinct brands Starwood hotels Welcom hotels fortune hotels welcom heritage3. Branded accomodation4. Branded cuisine5.Achievments
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Packaging
• carton board packaging.•Flexible packaging.•Tobacco packaging.• Green packaging.
ITC's Packaging & Printing Business is the largest value added converter of paperboard packaging in South Asia.ITC’s packaging business has major product lines:-
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Paperboards and specially papers
•Introduction•Some of the Paper board brands includes Folding box boards Solid bleached sulphate boards. poly coated boards. PLA coated boards. Recycled boards Fine papers• Awards
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Information technology
•Introduction.•Service.•Product life cycle management.•Loyalty.•Training and development programmes•Award .
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Matrix
Stars ? Hotels FMCG othersAgri businessPaperboards and packaging
Cash cows DogsFMCG-cigreets
Marketgrowth
Marketshare
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Thank you
BY -Lokesh
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