Download - Marketing Programs Mexico
![Page 1: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/1.jpg)
MARKETING PROGRAMSMARKETING PROGRAMS
![Page 2: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/2.jpg)
ClydesdalesClydesdales
![Page 3: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/3.jpg)
ClydesdalesClydesdales1. Research
![Page 4: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/4.jpg)
ClydesdalesClydesdales
![Page 5: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/5.jpg)
Bud WorldBud World
![Page 6: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/6.jpg)
Bud WorldBud World1. Research
![Page 7: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/7.jpg)
Price Promotion 2001Price Promotion 2001
![Page 8: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/8.jpg)
Price Promotion 2001Price Promotion 2001
![Page 9: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/9.jpg)
Price Promotion 2001Price Promotion 2001
![Page 10: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/10.jpg)
Radio Price Promotion 2001Radio Price Promotion 2001BUD LIGHT RADIO 30“ VERSION "CAMION" (2)
SFX: AMBIENTE SUPERMERCADO
REPARTIDORBUD LIGHT: Bajan, bajan... Compermiso, Siguen bajando...
JOVEN: ¿ Oiga señor ¿qué le pasa ?...Estamos en un supermercado, no en un camión...
REPARTIDORBUD LIGHT: Sí joven, ya sé, pero es que le estoy dando la buena noticia de que Bud Light bajó sus precios en todas sus presentaciones
JOVEN: ¿En serio? ¿También en estos Six Pack?
REPARTIDORBUD LIGHT: !Claro!
JOVEN: Pues páseme otros 2, porque... ! bajo en la proxima!
SFX: RISAS!
LOC. INST. Bud Light igual de ligera para ti, pero mucho, mucho más light para tu cartera
Bud Light Por su gran sabor Todo con medida
BUD LIGHT RADIO 30“ VERSION "CAMION" (3)
SFX: AMBIENTE SUPERMERCADO
REPARTIDORBUD LIGHT: Bajan, bajan... Compermiso, Siguen bajando...
JOVEN: ¿ Oiga señor ¿qué le pasa ?...Estamos en un supermercado, no en un camión...
REPARTIDORBUD LIGHT: Sí joven, ya sé, pero es que le estoy dando la buena noticia de que Bud Light bajó sus precios en todas sus presentaciones... Aproveche y Disfrútela al maximo, porque si antes le gustaba ¡Ahora!... a su cartera le va a encantar.
JOVEN: ¿En serio? ¿También en estos Six Pack?
REPARTIDORBUD LIGHT: !Claro!
JOVEN: Pues páseme otros 2, porque... ! bajo en la proxima!
SFX: RISAS!
LOC. INST. Bud Light Por su gran sabor Todo con medida
![Page 11: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/11.jpg)
World Cup Trophy TourWorld Cup Trophy Tour
Arte Soriana
![Page 12: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/12.jpg)
WC Trophy Tour Media Coverage
World Cup Trophy TourWorld Cup Trophy Tour
![Page 13: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/13.jpg)
WC Trophy Tour Retail execution
World Cup Trophy TourWorld Cup Trophy Tour
![Page 14: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/14.jpg)
World Cup Trophy TourWorld Cup Trophy TourWC Trophy Tour Retail execution
![Page 15: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/15.jpg)
World Cup Trip SweepstakesWorld Cup Trip Sweepstakes
![Page 16: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/16.jpg)
World Cup Trip Sales IncentiveWorld Cup Trip Sales Incentive
![Page 17: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/17.jpg)
World Cup Retail Glass PromotionWorld Cup Retail Glass Promotion
![Page 18: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/18.jpg)
Interactive Promotions
World Cup Retail Glass PromotionWorld Cup Retail Glass Promotion
![Page 19: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/19.jpg)
Merchandising support
World Cup Retail Glass PromotionWorld Cup Retail Glass Promotion
![Page 20: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/20.jpg)
World Cup Newspaper AddsWorld Cup Newspaper Adds
![Page 21: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/21.jpg)
World Cup Newspaper AddsWorld Cup Newspaper Adds
![Page 22: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/22.jpg)
World Cup Billboards World Cup Billboards
![Page 23: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/23.jpg)
World Cup Billboard Execution World Cup Billboard Execution
![Page 24: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/24.jpg)
Wholesaler Owned Billboards
World Cup Billboard Execution World Cup Billboard Execution
![Page 25: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/25.jpg)
Eduardo Najera Visit
Eduardo Najera Eduardo Najera
![Page 26: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/26.jpg)
NBA 3x3 Tournament (Oct and Nov)
Poster
Brochure
Press Insert
3X3 Tournament
![Page 27: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/27.jpg)
Eduardo Najera-NBA Glass Promotion Eduardo Najera-NBA Glass Promotion
![Page 28: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/28.jpg)
Eduardo Najera-NBA Glass Promotion Eduardo Najera-NBA Glass Promotion
![Page 29: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/29.jpg)
Backlight Signs
Outdoor SignsOutdoor Signs
![Page 30: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/30.jpg)
Backlight Signs
Outdoor SignsOutdoor Signs
![Page 31: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/31.jpg)
8 Sheet & Outdoor signs.
Outdoor SignsOutdoor Signs
![Page 32: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/32.jpg)
Refrigerators High Volume Markets
Refrigerator SignsRefrigerator Signs
![Page 33: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/33.jpg)
Outdoor SignsOutdoor Signs
![Page 34: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/34.jpg)
Outdoor Sign ExecutionOutdoor Sign Execution
![Page 35: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/35.jpg)
![Page 36: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/36.jpg)
![Page 37: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/37.jpg)
Eduardo Najera Billboard Execution Eduardo Najera Billboard Execution
![Page 38: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/38.jpg)
2002 Billboard
Eduardo Najera Billboard Eduardo Najera Billboard
![Page 39: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/39.jpg)
Customized Paper & Permanent POS Customized Paper & Permanent POS
![Page 40: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/40.jpg)
Customized Paper & Permanent POS Customized Paper & Permanent POS
![Page 41: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/41.jpg)
Image Campaign Billboards 2002
![Page 42: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/42.jpg)
Image Campaign 2002
![Page 43: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/43.jpg)
Price Promotion 2002Price Promotion 2002
![Page 44: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/44.jpg)
2003 Mexicali Media Plan
![Page 45: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/45.jpg)
Newspaper Ad Campaign 2003
Reinforce Strong Brand Image
![Page 46: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/46.jpg)
M exico C hain Account R esposib ility
C o s tco
W a l- M a rtS a m s
L au ra R u iz
T G I F rid a ys
A M /P M
G iga n te
C a lim ax
O m ar B aut ista
7 /11
S m a rt
S o ria na
H E B
V ictor O ropeza
National accounts represent 9% of total AB volume. We Estimate chain accounts represent 50% of Miller’s sales.
![Page 47: Marketing Programs Mexico](https://reader037.vdocument.in/reader037/viewer/2022110302/548cf4b6b479592f638b45a3/html5/thumbnails/47.jpg)
Reinforce Strong Brand ImageMerchandising support