Media monitoring for SEO results, processes and scripts to download
Marketing Festival 2015
Martin Šimko, Head of SEO team RobertNemec.com
Client’s situation in mid 2013
✓ Well developed business in insolvency ✓ Company number one in the Czech
republic ✓ 80 consultants ✓ 5 000 customers
✓ No effort in digital marketing ✓ Decreasing organic traffic
One simple (?) goal
We needed backlinks
But at first content
Monitoring tools
Expensive (read not free)
So, we created cheap and handy solution!
Cheap and “easy" solution
Monitoring results after 19 months
Reactions ~ links
603
Relevant mentions
47416765
All mentions
# of all/relevant mentions and reactions
+157% in organic traffic YoY (after 14 months)
+457% after 1 year of cooperation
Organic nonbrand + (not provided)
+105% in organic traffic YoY (after 19 months)
+457% after 1 year of cooperation
Organic nonbrand + (not provided)
Tool — setting
✓ Keywords
✓ Google Alerts, Talkwalker, Mention set up
✓ Aggregating to Google Sheets
✓ Evaluating, responding, tuning
Download manual (free for you)
http://rnc.ag/mktfest
Keywords
✓ Classic keyword analysis
✓ Keyword categories: ✓ brand ✓ money keywords ✓ topical keywords ✓ question-like keywords
Setting — monitoring tools
Setting — aggregation
RSS feeds
Merge IFTTT Google Sheets
Aggregated mentions in Google Sheets
Set up +
tuning
Reaction Evaluation
Action
°Agency°Client
Price for the tool 0 — $29* / month
Not client (topic) dependent
What to do now?✓ Download manual: http://rnc.ag/mktfest
✓ Follow: @MartinSimko + @RobertNemec_com
✓ Read other case studies ✓ http://rnc.ag/casestudies