martin Šimko - media monitoring for seo; results, processes and scripts to download
TRANSCRIPT
Media monitoring for SEO results, processes and scripts to download
Marketing Festival 2015
Martin Šimko, Head of SEO team RobertNemec.com
Client’s situation in mid 2013
✓ Well developed business in insolvency ✓ Company number one in the Czech
republic ✓ 80 consultants ✓ 5 000 customers
✓ No effort in digital marketing ✓ Decreasing organic traffic
+157% in organic traffic YoY (after 14 months)
+457% after 1 year of cooperation
Organic nonbrand + (not provided)
+105% in organic traffic YoY (after 19 months)
+457% after 1 year of cooperation
Organic nonbrand + (not provided)
Tool — setting
✓ Keywords
✓ Google Alerts, Talkwalker, Mention set up
✓ Aggregating to Google Sheets
✓ Evaluating, responding, tuning
Keywords
✓ Classic keyword analysis
✓ Keyword categories: ✓ brand ✓ money keywords ✓ topical keywords ✓ question-like keywords