Matching journalism educationwith changes in the media
Ragnhild Kr. Olsen
Assistant professor
BI
BIs new Bacherlor‐program in media development and journalism
• Updating BIs journalism education to meet thechanges in the media business and the requirementsof modern news operations.
• Empower the students in the new media landscape:– indepth understanding of the game changers and driving forces of the media development.
– thourough journalist training for web and print.
• Bridging journalism, media management and media economy competencies at BI.
Three focus areas:
• Print and web journalism
• General economy and media economy
• Journalistic innovation and entrepreneurship
Photo: Meta Mago , CC licence
1. term 2. termFinance and controlling Consumer behaviourThe business unit (intro) Macro economy
MarketingOrganisational behavious and management
News journalism Statistics
3. term 4. termMethod and data analysis ControllingInvestigative journalism Feature and storytellingMedia econonomy and development Journalistic innovation and entrepreneurshipChoice Choice
5. term 6. termStrategi
Bachelor assignmentJournalistic projects
InternshipThe new media marketOperative newsroom management
First year
Second year
Third year
Train accident in Belgium. @cdrikprovides the world with the first pictures from the site.
The sources will fill in where we used to need journalists
Everyone is now a journalist. You'll see an explosion in your craft, but it will cease to be a profession.
Dave Winer
Foto: Josh Bancroft – CC‐licence
The professionaljournalist can no longer justify a role simplyprocessing content from source to consumer
Paul Bradshawonlinejournalismblog
What happens to the gatekeeper?
”
Photo: a4gpa ,CC-licence
Twitter has killed breaking news and that is a good thing. Now journalism (onthe web) must refocus and concentrateon value added journalism
Jeff Jarvis, CUNY april 2008
Jeff Jarvis, CUNY april 2008
Jeff Jarvis, CUNY april 2008
Diversity
Integrity
Watchdog
Relevance
Presentation
Truth Dialogue
Speed
Journalists must deliver more than information…
Journalists must deliver more than information…
…They must do journalismCollect, fact check, analyse
Foto: Fengschwing CC lisn
The trusthworthy path finder
Journalists must deliver more than information…
…They must do journalismCollect, fact check, analyse
Investigate, challenge, guard
It’s the privilege of the press to inform about what is going on in society and reveal shortcomings and problems that need to be remedied.
”Code of Conduct, Point 1.4
The dilligentwatchdog
Photo: jack berry CC-lience
Journalists must deliver more than information…
…They must do journalismCollect, fact check, analyse
Investigate, challenge, guard
…in partnership with the usersConversate, coodinate, guide
Photo by: Roby Ferrari under CC licence
The enganged sheperd
The modern journalist’s role needs to move above the content
Readers can access commercial and official sources online.
Some journalists, then, need to collate , synthesise and verifyreaction from the blogosphere and other sources. They need to interrogate sources more, to challenge assertions more, and to investigate stories that are going unreported.
Readers can produce opinion, analysis and reporting online.
Some journalists, then, need to develop a community management role, to manage content – to bring together bloggers and sources, to set up aggregation, submission and collaboration systems, and to crowdsource stories that would otherwise be impossible to cover.
Paul Bradshaw, onlinejournalismblog
’Brain’
’Voice’
’Ear’
’Accidental journalist’
’Value adder’
’Crowd’
Contact details:Ragnhild Kr. Olsen+47 [email protected]@gmail.comRagnhildo on TwitterRagnhildo/wordpress