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Idaho Grape Growers & Wine Producers
Commission
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• Ancient Lake Idaho • 1865 - Idaho Statesman's article reported on Vineyard being planted • 1872 - Grapes planted in the Clearwater Valley by 2 Frenchmen and a German • Received National Exposure and many awards • Industry was booming
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1919 - The Boom came to a halt
Prohibition lasted 13 years
While the rest of the country reignited after prohibition, Idaho lacked behind
Hindered by state government liquor laws
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1970 - Industry begins again
Vineyards planted along the Snake River in Southern Idaho
Wineries open
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Approved April 2007
Boundaries Ancient Lake Idaho
8,263 Square miles
Soil similar to Washington, but we have the lake and elevation
600-3100 ft. vineyard elevation
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Southern Idaho
Semiarid desert with 10-12” of rain per year.
Northern Idaho
Lush, green mountains with annual rainfall nearly 40-50” per year.
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43 Wineries
56 Vineyards
2 New Wineries in the Past 12 months
1600 Acres Planted
230,297 Cases Produced in 2009
3300 Tons Harvested
Ranked 22nd in the country for number of wineries
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Rebranding
Tour Brochure
Website
Statewide Map
Co-Op Ads
Idaho Wine Month
Savor Idaho
Media Tours
Media Impressions
Social Media
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● Facelift
● Rizen Creative
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Purpose Get people to the wineries & buy wine Educate Show the country we are united
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● Accessible Analytics with new website
● Member Forum Section
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Purpose
Drive people to wineries
Educate
Show beauty of Idaho wine country
Attract new wineries and growers
Get people talking
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● Purpose
● To drive traffic
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Purpose
Drive people to wineries
Educate
Show beauty of Idaho wine country
Attract new wineries and growers
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● Proclaimed by Governor Otter
● Encourage wineries, wine shops, businesses who support the wine industry to have specials pertaining to wine
● Create unifying marketing materials
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● 900 Attendees
● Sold Out
● 30 Wineries, 22 Restaurants, 17 Sponsors, 5 Exhibitors, 8 Media Outlets
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● Festival at Sandpoint
● Sun Valley Wine Auction
● Sun Valley Harvest Festival
● Denver Wine Festival
● Unified Grape & Wine Symposium
● Seattle Food & Wine Experience
● Various Local Organization’s Events
● Idaho Business Review
● Boise Chamber of Commerce
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● Mother’s Day – May 8
● Savor Idaho – June 12
● Boise Rec Fest - June 25-26
● Sun Valley Wine Auction – July 23
● Festival at Sandpoint – August 14
● Eagle Food and Wine Festival – August 28
● Sun Valley Harvest Festival – September 23-25
● Taste of Harvest – September 25
● Wine America - November
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