may 5, 2011 break-out session "creating a unique foodie destination" 1 of 3
DESCRIPTION
Idaho Wine 101. By Moya Shatz, Exec. Director of Idaho Wine Commission.TRANSCRIPT
Idaho Grape Growers & Wine Producers
Commission
• Ancient Lake Idaho • 1865 - Idaho Statesman's article reported on Vineyard being planted • 1872 - Grapes planted in the Clearwater Valley by 2 Frenchmen and a German • Received National Exposure and many awards • Industry was booming
1919 - The Boom came to a halt
Prohibition lasted 13 years
While the rest of the country reignited after prohibition, Idaho lacked behind
Hindered by state government liquor laws
1970 - Industry begins again
Vineyards planted along the Snake River in Southern Idaho
Wineries open
Approved April 2007
Boundaries Ancient Lake Idaho
8,263 Square miles
Soil similar to Washington, but we have the lake and elevation
600-3100 ft. vineyard elevation
Southern Idaho
Semiarid desert with 10-12” of rain per year.
Northern Idaho
Lush, green mountains with annual rainfall nearly 40-50” per year.
43 Wineries
56 Vineyards
2 New Wineries in the Past 12 months
1600 Acres Planted
230,297 Cases Produced in 2009
3300 Tons Harvested
Ranked 22nd in the country for number of wineries
Rebranding
Tour Brochure
Website
Statewide Map
Co-Op Ads
Idaho Wine Month
Savor Idaho
Media Tours
Media Impressions
Social Media
● Facelift
● Rizen Creative
Purpose Get people to the wineries & buy wine Educate Show the country we are united
● Accessible Analytics with new website
● Member Forum Section
Purpose
Drive people to wineries
Educate
Show beauty of Idaho wine country
Attract new wineries and growers
Get people talking
● Purpose
● To drive traffic
Purpose
Drive people to wineries
Educate
Show beauty of Idaho wine country
Attract new wineries and growers
● Proclaimed by Governor Otter
● Encourage wineries, wine shops, businesses who support the wine industry to have specials pertaining to wine
● Create unifying marketing materials
● 900 Attendees
● Sold Out
● 30 Wineries, 22 Restaurants, 17 Sponsors, 5 Exhibitors, 8 Media Outlets
● Festival at Sandpoint
● Sun Valley Wine Auction
● Sun Valley Harvest Festival
● Denver Wine Festival
● Unified Grape & Wine Symposium
● Seattle Food & Wine Experience
● Various Local Organization’s Events
● Idaho Business Review
● Boise Chamber of Commerce
● Mother’s Day – May 8
● Savor Idaho – June 12
● Boise Rec Fest - June 25-26
● Sun Valley Wine Auction – July 23
● Festival at Sandpoint – August 14
● Eagle Food and Wine Festival – August 28
● Sun Valley Harvest Festival – September 23-25
● Taste of Harvest – September 25
● Wine America - November