Download - Measuring Social Media Marketing ROI
How to measure ROI of
Social Media?
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How to measure ROI of
Social Media?
Guiding Principles
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Guiding Principles
Don’t be obsessed with Absolute No's
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Look for Trends & Patterns!
Don’t look for a universal formula
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Every channel has its own metrics
Start with Objectives
Reach & Visibility
Engagement
Reputation
Leads & Sales
Feedback
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Reach & Visibility
Engagement
Reputation
Leads & Sales
Feedback
Define the Metrics Engagement
Posts by Members
Comments/Likes
Tags
Votes
Bookmarks
Referrals
Leads and Sales No of leads
No of transactions
Speed, time and cost ofsales cycle
Conversionimprovement
Customer Retention
Customer Referrals
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Engagement Posts by Members
Comments/Likes
Tags
Votes
Bookmarks
Referrals
Leads and Sales No of leads
No of transactions
Speed, time and cost ofsales cycle
Conversionimprovement
Customer Retention
Customer Referrals
Define the Metrics Reputation
Search Results
Tonality
Referrals
Visibility No of Search Results
Views
Traffic
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Reputation Search Results
Tonality
Referrals
Visibility No of Search Results
Views
Traffic
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Map it to the Channel
Measure 1 Measure 2 Measure 3 Measure 4LinkedInFacebookTwitter
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BlogYouTubeSlideShare
Benchmark
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Tools to Monitor & Measure onSocial Media
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Tools to Monitor & Measure onSocial Media
