MEASURING THE ROI OF MARKETING CONTENT IN THE HOSPITALITY INDUSTRY

DAN TYREFEB 2016

AGENDA• WELCOME & INTRODUCTIONS• CONTENT IS A KEY DIFFERENTIATOR• MEASURING THE ROI OF YOUR CONTENT• CASE STUDIES• Q&A

Dan TyreDirector, HubSpot@dantyredtyre@hubspot.comdantyre1

Over the past decade, there’s been a fundamental shift in the way companies reach their audience.

THEN Brands were in control. Buyers were constantly bombarded with billboards, commercials, and cold calls trying to sell them a product.

NOW

The customer is in control. Buyers are tuning out loud, interruptive advertising and consuming information online.

Cold Calling Cold Emails (SPAM)

Interruptive AdsMarketer - Centric

SEOBloggingAttractionCustomer - Centric

INBOUNDTRADITIONAL

vs.

At its core, content marketing is about

building relationships with your audience by providing them with

value.

By creating authentic content and personalized interactions throughout the buying process to attract leads, engage with prospects, and delight customers.

Q: How?

A:

Build Marketing Assets

Blogs InteractiveToolsPhotos &

Infographics

Videos &Podcasts

Presentations& eBooks

CONTENT TYPES

17

HOW TO SHOW ROI • TRAFFIC • LEADS• CUSTOMERS & REVENUE• ELEMENTS • CHANNELS• COST OF CUSTOMER ACQUISITION

CASE STUDY

CASE STUDY 2

CASE STUDY 3

At HubSpot, we are on a mission to make the world more inbound by empowering businesses to connect with their audience in a meaningful way.

QUESTIONS?

THANK YOUAND A SMALL ASK

Dan Tyre@dantyre

DTyre@hubspot.com