1.

• October 30, 2009

#SMROI

2. Todays Speakers Larry Weber Chairman Digital Influence Group and Racepoint Group @thelarryweber Alex Mouldovan CEO Crowd Factory @amiam 2 3. Agenda

Larrys perspective

Alexs perspective

Dialogue between Larry and Alex

Audience Q&A

#SMROI

3 4. Introducing Larry Weber Chairman Digital Influence Group and Racepoint Group @thelarryweber 5. About Us Full service digital agency that is social media at its core A global public relations agency that helps clients harness the power of both traditional and social media to build and protect reputation and drive business 6. Integrated Social Marketing 6 7. Creating Sustained Social Marketing ROI 7 8. Using Data to Manage Your Campaign 8 9. Choosing the Right Tools 10. 10 10 10 Community Destination Earned Media Outreach NYC Public Library Event Blogger Contest Widget PROGRAM STRATEGY Proprietary and ConfidentialSonyStyle

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