v.0XYZ
MEDIA GUIDE16
Business Trends & Forecasts
Technology & Software
Compliance & Accreditation
Leadership & Management
Sales & Marketing
Legislation Implications
Retail Strategies
Additional Revenue Channels
New Products
Clearing challenges
in CPAP sleep compliance
data reporting
Breathe
Easy
Medtrade Coverage & Trade Show Prep | New Products | Designing an Accessible Kitchen
THE LEADING BUSINESS MAGAZINE FOR HME PROFESSIONALS
September 2014
homecaremag.com
Pain Management Analysis | Delivery and Fleet Tracking | Digital Sales and Marketing
Your role in the successful transition of the baby boomerpopulation, from modifications to in-home care
THE
AGING BOOM
THE LEADING BUSINESS MAGAZINE FOR HME PROFESSIONALSFebruary 2015
homecaremag.com
20
2 HOMECARE MAGAZINE homecaremag.com
CIRCULATION ADVANTAGE 2016 Mailed Circulation (US) 30,000†
SOCIAL ADVANTAGE
Business Breakout of Qualified Circulation*for the May 2015 issue
Occupation Breakout of Qualified Circulation* for the May 2015 issue
HME Provider, Specialty Home Care, Pharmacy/Chain Drugstore, Licensed Medical Professional
Home Health Agency/VNA or Hospice (medi-cal), Home Care Services (non-medical), Physical Therapy, Occupational Therapy, Aging in Place Specialist and Case Management Firm
Consultant/Contractor HME, Manufacturer Rep Firm and Other
Owner/CEO/CFO/President/VP/General Manager/Director and Administrator
Manager, Supervisor, Controller or Purchasing Manager/Director
Director, Manager or Rep ofSales/ Marketing
Other Job Titles
Rehab Specialist, Respiratory Therapist, Physical/Occupational Therapist, Nurse
Pharmacist
COMPETITIVE ADVANTAGEHomeCare has been the leading† business magazine for home care professionals nearly 40 years. The HomeCare brand reaches audiences through print, Web and e-newsletters.
77.3% 47.4%
16.6% 34.5%
8.5%
6.1% 4.5%
3.0%
2.1%
LINKEDIN The HomeCare LinkedIn Group has more than 1,100 members.*
FACEBOOK The HomeCare Magazine Facebook page, with 640 likes*, provides another avenue to engage the reader.
TWITTER @HomeCareMag provides its more than 1,400 followers* with the most relevant, up-to-date industry news and information. Follow the HomeCare editors: @HomeCareMag @SLeporeHomeCare
Social media drives traffic to homecaremag.com.HomeCare maintains an active social media presence to build relationships with our readers and drive traffic to our website.
• QUALITY— Our quality circulation is BPA-audited.
• READ, REFERRED & SHARED— Of those surveyed, 59% of subscribers discuss advertisements found in HomeCare with their colleagues and 30% share their copies of HomeCare with others.**
• REQUESTED— HomeCare has 89.1% requested circulation.*
• CONTENT— HomeCare provides in-depth analyses by industry experts, articles on business trends and technologies, product reviews and profiles of HME/DME, home health and other successful care providers.
• VERIFIABLE LEADS— HomeCare is the only† magazine in the industry that provides advertisers with verifiable leads and the contact information of the subscribers who responded to ads.
• HOME HEALTH FOCUSED— HomeCare is a magazine specifically focused on HME/DME business, home health care providers and other skilled caregivers. Owners and managers comprise the majority of the circulation list*.
*Source: BPA Report June 2015, May Analyzed Circulation 19,103**Source: Litchfield Reader Survey, August 2015†Source: Publisher’s Data —starting January 2016 circulation will increase to 30,000.
*Source: Publisher’s Data, July 2015
*Source: BPA Report, June 2015†Source: Publisher’s Data
homecaremag.com HOMECARE MAGAZINE 3
DIGITAL ADVANTAGE & RATESHomeCare offers digital media options that complement any print program or can be used as independent marketing opportunities.
HomeCare’s website provides useful and comprehensive business management advice to thousands of HME/DME providers each month. We engaged our audience with practical tools and resources through our easy-to-navigate and responsive website.
Advertise on homecaremag.com to reach a targeted, captured audience of providers who want to learn better business practices.
WEBSITE homecaremag.com
E-NEWSLETTERS
Super Ad $1,575 960 x 65 Super Ad expands to 960 x 400 + Rectangle in waterfall 300 x 250Leaderboard (in rotation) $1,250 728 x 90 + Rectangle in waterfall 300 x 250Rectangle #1 (in rotation) $1,000 300 x 250Rectangle #2 (in rotation) $ 750 300 x 250Rectangle #3 (in rotation) $ 500 300 x 250
NE
T R
AT
ES
PE
R M
ON
TH
HomeCare Monday holds several national awards from the American Society of Health Publication Edi-tors for best e-newsletter and is the must-read, weekly news source for the latest headlines and best insight on HME and Home Health industry developments. HomeCare Monday reaches more than 18,500* opt-in subscribers each week.
Premium Sponsorship $2,000 per issueIncludes: 580 x 70px banner ad, 60 words of text and logo. Links to sponsor’s url.
Text Ad $ 750 per issueIncludes: Headline, subhead, 50 words of text and logo. Links to advertiser’s url.
*Source: iContact. Frequency and subscriber count of our e-newsletter is subject to change.
ADDITIONAL OPPORTUNITIES
PRINT - Advertorial sections of our magazine feature content writ-ten by your experts, supporting your products or services. It will be seen by a qualified circulation of HME industry decision makers.
ONLINE - Leverage online exposure by including an advertorial article on homecaremag.com for 30 days. Visitors complete a simple form to access your article—a feature that generates direct leads.
SPONSORED CONTENT
Our webinars average more than 200* high-quality leads for the sponsors.
• PRODUCE AN UNPARALLELED EDITORIAL PRESENCE. We promote you as the foremost authority on your topic.
• BENEFIT FROM TREMENDOUS BRANDING EXPOSURE. In print, on the web, through targeted email blasts and at major trade shows.
• GENERATE EFFECTIVE LEADS. Get direct leads from your direct audience.
WEBINARS
Share your message to our audience instantly through Custom E-Blasts. Send us your HTML advertising message, and we email it to our total list or targeted audience. Your educational or technical White Paper can be linked from our website to capture qualified leads.
CUSTOM E-BLASTS & WHITE PAPERS
*Source: Publisher’s Data
N
ET
RA
TE
S
PE
R I
SS
UE
Leaderboard+Rectangle
Rectangle #1
Rectangle #2
Rectangle #3
Super Ad+Rectangle
PRINT AD RATESReach your target audience, capture quality leads and share an educational or technical message using the power and reach of HomeCare magazine.
FULL COLOR GROSS RATES
1x 3x 6x 9x 12xTwo Page Spread $7,530 $7,150 $6,770 $6,400 $6,020Full Page $6,020 $5,720 $5,420 $5,120 $4,8202⁄3 Page $5,240 $4,980 $4,710 $4,450 $4,1901⁄2 Page Vertical $4,510 $4,290 $4,060 $3,840 $3,6101⁄2 Page Horizontal $4,510 $4,290 $4,060 $3,840 $3,6101⁄3 Page $3,730 $3,540 $3,360 $3,170 $2,9801⁄4 Page $3,010 $2,860 $2,710 $2,560 $2,410 • Preferred position: Add 10% to display rate• No spot coloring• All rates are gross• We reserve the right to reject contracted ads based on content.
MARKETPLACE ADVERTISING RATES 1x 3x 6x 9x 12x1 col x 1” $280 $270 $250 $240 $2201 col x 2” $570 $540 $510 $480 $4501 col x 3” $760 $720 $680 $640 $6101 col x 4” $950 $900 $850 $810 $7602 col x 2” $950 $900 $850 $810 $7601 col = 2.25"
READER SERVICEA reader service number is assigned to each ad (free of charge) unless we are instructed otherwise.
PRINT AD SIZES Width x HeightFull page – Trim size 7.875 x 10.5Full page – Bleed 8.125 x 10.75 Live area for full page ad 7.375 x 10 Two-page spread – Trim 15.75 x 10.5Two-page spread – Bleed 16 x 10.752⁄3 Page 4.5 x 9.51⁄2 Page Vertical 3.375 x 9.51⁄2 Page Horizontal 7 x 4.51⁄3 Page Vertical 2.25 x 9.51⁄3 Page Square 4.5 x 4.51⁄4 Page 3.375 x 4.5
Advertisers are encouraged to keep live material at least 0.25" from the edge of full page and two-page spread ads. Crop and registration marks should be outside bleed area.
PRINT AD SPECS Binding: Saddle Stitch - Line Screen: 150
DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication.
PDF (preferred file type)• Use PDF X3 or Press Quality default settings to exact ad size without crop marks.• Export all Full page and Two-page spreads to bleed size and without any crop or bleed marks. Under the ‘Marks and Bleeds’ tab, uncheck any marks and check ‘Use Document Bleed Settings’.
InDesign• Package or collect for output (including all screen and printer fonts) as well as all images.• If emailing, compress files before attaching.
Illustrator• Convert all text to outlines. No spot colors.• Save as an Illustrator EPS. CMYK color mode.
Photoshop• Save as EPS, TIF or PDF. CMYK only—no RGB.• File must be 300 dpi at the size it is to be used.
PR
INT
AD
RA
TE
S
Full Page 2/3 Page 1/2 PageVertical
1/2 PageHorizontal
1/3PageVert
1/4Page
1/3Page
Square
PRINT SPONSORED CONTENT 1-Page Section $ 4,8202-Page Section $ 5,8203-Page Section $ 7,8204-Page Section $ 9,820NE
T R
AT
ES
ONLINE SPONSORED CONTENT First Month $ 1,000Each Consecutive Month $ 500
NE
T R
AT
ES
SPONSORED CONTENT
homecaremag.com HOMECARE MAGAZINE 4
Leaderboard+Rectangle
Rectangle #1
Rectangle #2
Rectangle #3
5 HOMECARE MAGAZINE
2016 EDITORIAL CALENDAR
ISSUE COVER MARKET Q&A COLUMNS PRODUCT FOCUSEDITORIAL
CLOSE/ ADS DUE
JAN
STATE OF THE INDUSTRYHME and home health care industry outlookSALARY SURVEY
Also: Joint ventures with hospitals and patient outcomes/readmissions
• Footwear • Billing Software/
Services
• Oxygen• Accountable Care
Organizations• Incontinence
Footwear
Exercise and Rehab
New Products
11/06/15
12/16/15
FEB
BUSINESS MANAGEMENT STRATEGIESMarketing, retail, and merchandising techniques; in-home care management; social media; and business plans
Also: Car/fleet management, delivery services
• Pain Management• Home Monitoring/PERS
• Retail Sales• Home Accessibility• Accreditation
Wound Care
Home Monitoring/PERS
New Products
12/08/15
1/19/16
MAR
AGING IN PLACEBoomer trends for successful aging in the home, home accessibility, renovations, and modifications
Also: Telehealth services Complex rehab
• CPAP/Sleep Market • Accreditation
• Compliance• Software
PAPS, Masks & Supplies
Scooters
New Products
1/05/16
2/16/16
APR
ALTERNATIVE REVENUE STREAMS Looking beyond Medicare reimbursement for additional sources of profits; managed care; ACOs
Also: Patient assessment and engagement
• Beds and Support Surfaces
• Bath Safety
• Marketing• Oxygen• Home Accessibility
Beds and Support Surfaces
Compression
New Products
2/05/16
3/18/16
MAY
ALL ABOUT EMPLOYEES Retail sales training, marketing and partnerships, professional etiquette, and customer relationships
Also: Home health training Compliance
• Lifts & Ramps• Portable Oxygen
• Retail Sales• CPAP/Respiratory
Lifts & Ramps
Respiratory Products
New Products
3/04/16
4/15/16
JUN
TECHNOLOGY + SOFTWARE Business software systems, payment systems, and compliance
Also: Inventory tracking, smartphone and m-health technologies
• Sleep Disorders/Breathing Care
• Fall Prevention
• Marketing• Home Accessibility• Accreditation
Footcare & Accessories
Accessibility Products
New Products
4/07/16
5/20/16
JUL
VENDOR PROFILESProfiles of leading providers in the HME/DME and HHA industries
Also: Quality of care and patient safety Choosing Lifts and Ramps
• Orthopedic Softgoods/O&P
• Power Wheelchairs
• Compliance• Payment systems
Orthopedic Softgoods
Wheelchairs
New Products
5/04/16
6/16/16
AUG
APPROACHES TO ACCREDITATION Training programs (including online and in-person), effective ways to ensure staff is reaching accreditation goals, tracking measures
Also: Inventory tracking + Coordination of care
• Compression • Incontinence
• Retail Sales• Software• Oxygen
Compression Hosiery/Therapy
Incontinence
New Products
6/03/16
7/19/16
SEP
THE MANAGEMENT ISSUE HR and compliance techniques, keys to building a thriving business around good employees
Also: Investing in staff, proper training and courses for health care workers
• Vehicle Lifts• Complex Rehab
• Home Accessibility • Upselling• Mobility
Vehicle Lifts
Footwear
New Products
7/01/16
8/19/16
OCT
HOME ACCESSIBILITY Trends for entry, renovations, and modifications
Also: In-home health care challenges Keys to a successful trade show
• Scooters• Medication
Management
• Telehealth• Accreditation
Scooters
Medication Management
New Products
7/29/16
9/15/16
NOV
REFERRAL NETWORKS & ASSOCIATION BENEFITS How to manipulate the referral networking market for business growth, and why association membership is imperative for success in the HME and HHA industries
Also: Helping plan for the future Skilled nursing care
• Oxygen • Lifts & Transfer
Devices
• Retail Sales• Marketing• Software
Oxygen Products & Accessories
Lifts & Transfer Devices
New Products
8/31/16
10/19/16
DEC
ANNUAL BUYERS GUIDE plus Success StoriesProfiles of leading suppliers to the HME and HHA industries who have prospered despite the changing landscape of health care
Fall Prevention/Safety
Post Mastectomy/Women’s Products
New Products
9/27/16
11/15/16
5 HOMECARE MAGAZINE homecaremag.com
MedtradeBonus
Distribution
MedtradeBonus
Distribution
2 for 1SPACE!
“When we wanted to rebrand ourselves we chose HomeCare as our only full-page trade journal. We loved the direct feedback on leads which helped us dial in our messaging over the last two years. Their team did a great job of incorporating our inputs into relevant editorials, lending to our brand awareness and credibility. With their help, we’ve doubled in size.”
Rob KentCEOO2 Concepts
“HomeCare magazine has been an excellent partner—they are like family. No other publication invests the time to learn about our business and understand who our customers are. HomeCare consistently provides us opportunities to participate in editorial topics which educate our customers to help improve the lives of others. I consider HomeCare an asset to my business.”
Dave ClarkVice PresidentAmerican Access, Inc.
“HomeCare has been an invaluable lead generator for our company. Justifying our advertising dollars time and time again. We are extremely pleased with the HomeCare team and their willingness to go above and beyond our expectations. Their commitment to keeping an engaged audience and satisfied advertisers is apparent in their follow up and openness to new ideas and editorial.
Tracey JonesMarketing Coordinatordmetrain
homecaremag.com HOMECARE MAGAZINE 6
Associate EditorKristin Easterling(205) [email protected]
SALES EDITORIALAssociate PublisherJim Harmon(205) [email protected]
Editor Stephanie Gibson Lepore(205) [email protected]
Editorial, Sales & Production OfficeCahaba Media Group
1900 28th Avenue South Suite 200
Birmingham, AL 35209(205) 212-9402
TEAM ADVANTAGE
TESTIMONIALS
Marketing AssociateSonya Crocker(205) [email protected]
VP SalesGreg Meineke(205) [email protected]
Account ExecutiveTrey King(205) [email protected]
MEDIA GUIDE
For more customer testimonials, visit cahabamedia.com/testimonials.