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MEDIA GUIDE16

Business Trends & Forecasts

Technology & Software

Compliance & Accreditation

Leadership & Management

Sales & Marketing

Legislation Implications

Retail Strategies

Additional Revenue Channels

New Products

Clearing challenges

in CPAP sleep compliance

data reporting

Breathe

Easy

Medtrade Coverage & Trade Show Prep | New Products | Designing an Accessible Kitchen

THE LEADING BUSINESS MAGAZINE FOR HME PROFESSIONALS

September 2014

homecaremag.com

Pain Management Analysis | Delivery and Fleet Tracking | Digital Sales and Marketing

Your role in the successful transition of the baby boomerpopulation, from modifications to in-home care

THE

AGING BOOM

THE LEADING BUSINESS MAGAZINE FOR HME PROFESSIONALSFebruary 2015

homecaremag.com

20

2 HOMECARE MAGAZINE homecaremag.com

CIRCULATION ADVANTAGE 2016 Mailed Circulation (US) 30,000†

SOCIAL ADVANTAGE

Business Breakout of Qualified Circulation*for the May 2015 issue

Occupation Breakout of Qualified Circulation* for the May 2015 issue

HME Provider, Specialty Home Care, Pharmacy/Chain Drugstore, Licensed Medical Professional

Home Health Agency/VNA or Hospice (medi-cal), Home Care Services (non-medical), Physical Therapy, Occupational Therapy, Aging in Place Specialist and Case Management Firm

Consultant/Contractor HME, Manufacturer Rep Firm and Other

Owner/CEO/CFO/President/VP/General Manager/Director and Administrator

Manager, Supervisor, Controller or Purchasing Manager/Director

Director, Manager or Rep ofSales/ Marketing

Other Job Titles

Rehab Specialist, Respiratory Therapist, Physical/Occupational Therapist, Nurse

Pharmacist

COMPETITIVE ADVANTAGEHomeCare has been the leading† business magazine for home care professionals nearly 40 years. The HomeCare brand reaches audiences through print, Web and e-newsletters.

77.3% 47.4%

16.6% 34.5%

8.5%

6.1% 4.5%

3.0%

2.1%

LINKEDIN The HomeCare LinkedIn Group has more than 1,100 members.*

FACEBOOK The HomeCare Magazine Facebook page, with 640 likes*, provides another avenue to engage the reader.

TWITTER @HomeCareMag provides its more than 1,400 followers* with the most relevant, up-to-date industry news and information. Follow the HomeCare editors: @HomeCareMag @SLeporeHomeCare

Social media drives traffic to homecaremag.com.HomeCare maintains an active social media presence to build relationships with our readers and drive traffic to our website.

• QUALITY— Our quality circulation is BPA-audited.

• READ, REFERRED & SHARED— Of those surveyed, 59% of subscribers discuss advertisements found in HomeCare with their colleagues and 30% share their copies of HomeCare with others.**

• REQUESTED— HomeCare has 89.1% requested circulation.*

• CONTENT— HomeCare provides in-depth analyses by industry experts, articles on business trends and technologies, product reviews and profiles of HME/DME, home health and other successful care providers.

• VERIFIABLE LEADS— HomeCare is the only† magazine in the industry that provides advertisers with verifiable leads and the contact information of the subscribers who responded to ads.

• HOME HEALTH FOCUSED— HomeCare is a magazine specifically focused on HME/DME business, home health care providers and other skilled caregivers. Owners and managers comprise the majority of the circulation list*.

*Source: BPA Report June 2015, May Analyzed Circulation 19,103**Source: Litchfield Reader Survey, August 2015†Source: Publisher’s Data —starting January 2016 circulation will increase to 30,000.

*Source: Publisher’s Data, July 2015

*Source: BPA Report, June 2015†Source: Publisher’s Data

homecaremag.com HOMECARE MAGAZINE 3

DIGITAL ADVANTAGE & RATESHomeCare offers digital media options that complement any print program or can be used as independent marketing opportunities.

HomeCare’s website provides useful and comprehensive business management advice to thousands of HME/DME providers each month. We engaged our audience with practical tools and resources through our easy-to-navigate and responsive website.

Advertise on homecaremag.com to reach a targeted, captured audience of providers who want to learn better business practices.

WEBSITE homecaremag.com

E-NEWSLETTERS

Super Ad $1,575 960 x 65 Super Ad expands to 960 x 400 + Rectangle in waterfall 300 x 250Leaderboard (in rotation) $1,250 728 x 90 + Rectangle in waterfall 300 x 250Rectangle #1 (in rotation) $1,000 300 x 250Rectangle #2 (in rotation) $ 750 300 x 250Rectangle #3 (in rotation) $ 500 300 x 250

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HomeCare Monday holds several national awards from the American Society of Health Publication Edi-tors for best e-newsletter and is the must-read, weekly news source for the latest headlines and best insight on HME and Home Health industry developments. HomeCare Monday reaches more than 18,500* opt-in subscribers each week.

Premium Sponsorship $2,000 per issueIncludes: 580 x 70px banner ad, 60 words of text and logo. Links to sponsor’s url.

Text Ad $ 750 per issueIncludes: Headline, subhead, 50 words of text and logo. Links to advertiser’s url.

*Source: iContact. Frequency and subscriber count of our e-newsletter is subject to change.

ADDITIONAL OPPORTUNITIES

PRINT - Advertorial sections of our magazine feature content writ-ten by your experts, supporting your products or services. It will be seen by a qualified circulation of HME industry decision makers.

ONLINE - Leverage online exposure by including an advertorial article on homecaremag.com for 30 days. Visitors complete a simple form to access your article—a feature that generates direct leads.

SPONSORED CONTENT

Our webinars average more than 200* high-quality leads for the sponsors.

• PRODUCE AN UNPARALLELED EDITORIAL PRESENCE. We promote you as the foremost authority on your topic.

• BENEFIT FROM TREMENDOUS BRANDING EXPOSURE. In print, on the web, through targeted email blasts and at major trade shows.

• GENERATE EFFECTIVE LEADS. Get direct leads from your direct audience.

WEBINARS

Share your message to our audience instantly through Custom E-Blasts. Send us your HTML advertising message, and we email it to our total list or targeted audience. Your educational or technical White Paper can be linked from our website to capture qualified leads.

CUSTOM E-BLASTS & WHITE PAPERS

*Source: Publisher’s Data

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PRINT AD RATESReach your target audience, capture quality leads and share an educational or technical message using the power and reach of HomeCare magazine.

FULL COLOR GROSS RATES

1x 3x 6x 9x 12xTwo Page Spread $7,530 $7,150 $6,770 $6,400 $6,020Full Page $6,020 $5,720 $5,420 $5,120 $4,8202⁄3 Page $5,240 $4,980 $4,710 $4,450 $4,1901⁄2 Page Vertical $4,510 $4,290 $4,060 $3,840 $3,6101⁄2 Page Horizontal $4,510 $4,290 $4,060 $3,840 $3,6101⁄3 Page $3,730 $3,540 $3,360 $3,170 $2,9801⁄4 Page $3,010 $2,860 $2,710 $2,560 $2,410 • Preferred position: Add 10% to display rate• No spot coloring• All rates are gross• We reserve the right to reject contracted ads based on content.

MARKETPLACE ADVERTISING RATES 1x 3x 6x 9x 12x1 col x 1” $280 $270 $250 $240 $2201 col x 2” $570 $540 $510 $480 $4501 col x 3” $760 $720 $680 $640 $6101 col x 4” $950 $900 $850 $810 $7602 col x 2” $950 $900 $850 $810 $7601 col = 2.25"

READER SERVICEA reader service number is assigned to each ad (free of charge) unless we are instructed otherwise.

PRINT AD SIZES Width x HeightFull page – Trim size 7.875 x 10.5Full page – Bleed 8.125 x 10.75 Live area for full page ad 7.375 x 10 Two-page spread – Trim 15.75 x 10.5Two-page spread – Bleed 16 x 10.752⁄3 Page 4.5 x 9.51⁄2 Page Vertical 3.375 x 9.51⁄2 Page Horizontal 7 x 4.51⁄3 Page Vertical 2.25 x 9.51⁄3 Page Square 4.5 x 4.51⁄4 Page 3.375 x 4.5

Advertisers are encouraged to keep live material at least 0.25" from the edge of full page and two-page spread ads. Crop and registration marks should be outside bleed area.

PRINT AD SPECS Binding: Saddle Stitch - Line Screen: 150

DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication.

PDF (preferred file type)• Use PDF X3 or Press Quality default settings to exact ad size without crop marks.• Export all Full page and Two-page spreads to bleed size and without any crop or bleed marks. Under the ‘Marks and Bleeds’ tab, uncheck any marks and check ‘Use Document Bleed Settings’.

InDesign• Package or collect for output (including all screen and printer fonts) as well as all images.• If emailing, compress files before attaching.

Illustrator• Convert all text to outlines. No spot colors.• Save as an Illustrator EPS. CMYK color mode.

Photoshop• Save as EPS, TIF or PDF. CMYK only—no RGB.• File must be 300 dpi at the size it is to be used.

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PRINT SPONSORED CONTENT 1-Page Section $ 4,8202-Page Section $ 5,8203-Page Section $ 7,8204-Page Section $ 9,820NE

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ONLINE SPONSORED CONTENT First Month $ 1,000Each Consecutive Month $ 500

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homecaremag.com HOMECARE MAGAZINE 4

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5 HOMECARE MAGAZINE

2016 EDITORIAL CALENDAR

ISSUE COVER MARKET Q&A COLUMNS PRODUCT FOCUSEDITORIAL

CLOSE/ ADS DUE

JAN

STATE OF THE INDUSTRYHME and home health care industry outlookSALARY SURVEY

Also: Joint ventures with hospitals and patient outcomes/readmissions

• Footwear • Billing Software/

Services

• Oxygen• Accountable Care

Organizations• Incontinence

Footwear

Exercise and Rehab

New Products

11/06/15

12/16/15

FEB

BUSINESS MANAGEMENT STRATEGIESMarketing, retail, and merchandising techniques; in-home care management; social media; and business plans

Also: Car/fleet management, delivery services

• Pain Management• Home Monitoring/PERS

• Retail Sales• Home Accessibility• Accreditation

Wound Care

Home Monitoring/PERS

New Products

12/08/15

1/19/16

MAR

AGING IN PLACEBoomer trends for successful aging in the home, home accessibility, renovations, and modifications

Also: Telehealth services Complex rehab

• CPAP/Sleep Market • Accreditation

• Compliance• Software

PAPS, Masks & Supplies

Scooters

New Products

1/05/16

2/16/16

APR

ALTERNATIVE REVENUE STREAMS Looking beyond Medicare reimbursement for additional sources of profits; managed care; ACOs

Also: Patient assessment and engagement

• Beds and Support Surfaces

• Bath Safety

• Marketing• Oxygen• Home Accessibility

Beds and Support Surfaces

Compression

New Products

2/05/16

3/18/16

MAY

ALL ABOUT EMPLOYEES Retail sales training, marketing and partnerships, professional etiquette, and customer relationships

Also: Home health training Compliance

• Lifts & Ramps• Portable Oxygen

• Retail Sales• CPAP/Respiratory

Lifts & Ramps

Respiratory Products

New Products

3/04/16

4/15/16

JUN

TECHNOLOGY + SOFTWARE Business software systems, payment systems, and compliance

Also: Inventory tracking, smartphone and m-health technologies

• Sleep Disorders/Breathing Care

• Fall Prevention

• Marketing• Home Accessibility• Accreditation

Footcare & Accessories

Accessibility Products

New Products

4/07/16

5/20/16

JUL

VENDOR PROFILESProfiles of leading providers in the HME/DME and HHA industries

Also: Quality of care and patient safety Choosing Lifts and Ramps

• Orthopedic Softgoods/O&P

• Power Wheelchairs

• Compliance• Payment systems

Orthopedic Softgoods

Wheelchairs

New Products

5/04/16

6/16/16

AUG

APPROACHES TO ACCREDITATION Training programs (including online and in-person), effective ways to ensure staff is reaching accreditation goals, tracking measures

Also: Inventory tracking + Coordination of care

• Compression • Incontinence

• Retail Sales• Software• Oxygen

Compression Hosiery/Therapy

Incontinence

New Products

6/03/16

7/19/16

SEP

THE MANAGEMENT ISSUE HR and compliance techniques, keys to building a thriving business around good employees

Also: Investing in staff, proper training and courses for health care workers

• Vehicle Lifts• Complex Rehab

• Home Accessibility • Upselling• Mobility

Vehicle Lifts

Footwear

New Products

7/01/16

8/19/16

OCT

HOME ACCESSIBILITY Trends for entry, renovations, and modifications

Also: In-home health care challenges Keys to a successful trade show

• Scooters• Medication

Management

• Telehealth• Accreditation

Scooters

Medication Management

New Products

7/29/16

9/15/16

NOV

REFERRAL NETWORKS & ASSOCIATION BENEFITS How to manipulate the referral networking market for business growth, and why association membership is imperative for success in the HME and HHA industries

Also: Helping plan for the future Skilled nursing care

• Oxygen • Lifts & Transfer

Devices

• Retail Sales• Marketing• Software

Oxygen Products & Accessories

Lifts & Transfer Devices

New Products

8/31/16

10/19/16

DEC

ANNUAL BUYERS GUIDE plus Success StoriesProfiles of leading suppliers to the HME and HHA industries who have prospered despite the changing landscape of health care

Fall Prevention/Safety

Post Mastectomy/Women’s Products

New Products

9/27/16

11/15/16

5 HOMECARE MAGAZINE homecaremag.com

MedtradeBonus

Distribution

MedtradeBonus

Distribution

2 for 1SPACE!

“When we wanted to rebrand ourselves we chose HomeCare as our only full-page trade journal. We loved the direct feedback on leads which helped us dial in our messaging over the last two years. Their team did a great job of incorporating our inputs into relevant editorials, lending to our brand awareness and credibility. With their help, we’ve doubled in size.”

Rob KentCEOO2 Concepts

“HomeCare magazine has been an excellent partner—they are like family. No other publication invests the time to learn about our business and understand who our customers are. HomeCare consistently provides us opportunities to participate in editorial topics which educate our customers to help improve the lives of others. I consider HomeCare an asset to my business.”

Dave ClarkVice PresidentAmerican Access, Inc.

“HomeCare has been an invaluable lead generator for our company. Justifying our advertising dollars time and time again. We are extremely pleased with the HomeCare team and their willingness to go above and beyond our expectations. Their commitment to keeping an engaged audience and satisfied advertisers is apparent in their follow up and openness to new ideas and editorial.

Tracey JonesMarketing Coordinatordmetrain

homecaremag.com HOMECARE MAGAZINE 6

Associate EditorKristin Easterling(205) 314-8267keasterling@cahabamedia.com

SALES EDITORIALAssociate PublisherJim Harmon(205) 933-0333jharmon@cahabamedia.com

Editor Stephanie Gibson Lepore(205) 314-8271slepore@cahabamedia.com

Editorial, Sales & Production OfficeCahaba Media Group

1900 28th Avenue South Suite 200

Birmingham, AL 35209(205) 212-9402

TEAM ADVANTAGE

TESTIMONIALS

Marketing AssociateSonya Crocker(205) 314-8276scrocker@cahabamedia.com

VP SalesGreg Meineke(205) 314-8260gmeineke@cahabamedia.com

Account ExecutiveTrey King(205) 278-2877tking@cahabamedia.com

MEDIA GUIDE

For more customer testimonials, visit cahabamedia.com/testimonials.