46 YEARS OF APDR
APDR is Australia's longest established defence publication with the highest audited circulation.
APDR provides timely information and analysis relevant to current and future Australian and regional defence. With its comprehensive coverage of the Asia-Pacific military balance, current and future ADF acquisition programmes, new military technologies and warfighting materiel, APDR provides critical marketplace information essential to defence professionals, and their international partners.
APDR PUBLISHING PLATFORM
Print Magazine E Magazine Website E Magazine Notification Email
Read APDR: anytime, anywhere.
WHY YOU SHOULD ADVERTISE IN APDR
Follow us on twitter: @APDR_APAC Facebook: Asia Pacific Defence Reporter (APDR) Audit as at March 2019
www.asiapacificdefencereporter.com 1
LARGEST CIRCULATION AND GROWING APDR has a CAB audit of 9,284 copies per issue.
The largest circulation of any defence publication in Australia.
64% (5,962 copies) are mailed to readers in Australia, easily outstripping the circulation of its nearest competitor.
36% (3,322 copies) are mailed to readers in Asia, Europe, The Americas and the rest of the world giving APDR a truly international audience.
With an estimated three readers per copy APDR has a total print readership of over 27,800.
APDR Digital is FREE to everyone. Current and archive issues are available via website or app.
APDR Digital Magazine delivered direct to your inbox. Current subscribers: 11,900
APDR is highly reputable and widely quoted. It is essential reading for defence decision makers and industry leaders.
BEST EDITORIAL COVERAGE APDR is the leading authority in defence reporting in Australia and the
Asia-Pacific region – the fastest growing defence market in the world.
Exclusive 1st person interviews with senior executives in defence industry and government in every issue.
APDR’s editorial team are true experts in their field. Under the direction of Editor Kym Bergmann, regular writers including Mike Yeo and Geoff Slocombe bring great experience, authority and access to senior policy makers in the defence establishment and industries.
The result is current, high quality, original, researched content with a proven reputation for reliability, credibility and integrity ensuring high value for readers and advertisers.
APDR attends and reports on all major Australian and International shows and exhibitions.
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MEDIA KIT 2020
UNINHABITED SYSTEMS FOR LAND, SEA & AIR
KEEL LAID FOR FIRST ARAFURA OPV
1ST PERSON: DARREN EDWARDS, BOEING
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TJUNE 2019
VOL.45 NO.5
ARMY TO RECEIVE MASSIVE FIREPOWER BOOST WITH SELF PROPELLEDHOWITZERS
APDR-June-2019.indd 1 6/6/19 4:17 pm
WEAPONISING SPACE: ANTI-SATELLITE TECHNOLOGY
NEW ZEALAND’SDEFENCE CAPABILITY PLAN
1ST PERSONDR CRAIG SMITH, EOS
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TJULY/AUG 2019
VOL.45 NO.6
AUSTRALIAN SPACE INDUSTRY FEATURE
APDR-July-2019.indd 1 11/7/19 4:41 pm
AUTONOMOUS WARRIOR EXERCISE DETAILS
IS SEA 1000 WORTH THE COST & RISK?
ARMY INNOVATION ON DISPLAY
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TDEC 2018 – JAN 2019
VOL.44 NO.10
SEE US AT
IMDEXBooth H12
1ST PERSON SAAB CEO, ANDY KEOUGH
OFFSHORE PATROL VESSELS TAKE SHAPE
MINE WARFARE TECHNOLOGY
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TMAY 2019
VOL.45 NO.4
SEA 5000 COMBAT SYSTEM UPDATE
APDR-May-2019.indd 1 2/5/19 3:47 pm
AIR 5428 PROGRESS REPORT
DEFENCE TECHNOLOGY EXPORTS SHOW PROMISE
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TNOV 2018
VOL.44 NO.9
SEA 5000 TYPE 26 CONSTRUCTION WELL UNDERWAY
CYBER SECURITY THE US APPROACH
Special show distributions at
Submarine Institute Conference
MilCisIndoDefence
Japan Aerospace
INDUSTRY GEARING UP FOR BOXER PRODUCTION
LAND 400 PHASE 3 CONTENDERS
FIRST PERSON: GRANT SANDERSON, EOS
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TAPRIL 2019 VOL.45 NO.3
FEDERAL BUDGET TOP 30 DEFENCE PROJECTS
APDR-April-2019.indd 1 11/4/19 2:40 pm
AIR WARFARE DESTROYER UPDATE
SEA 5000 COMBAT SYSTEM CHOICES
LAND 400 PHASE 3 RFT RELEASED
UNINHABITED UNDERWATER SYSTEMS
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TOCT 2018
VOL.44 NO.8
BOEING UNVEILS AUSTRALIAN UCAV CONCEPT
AUSTRALIA TO JOIN NATO CYBER UNIT
SEA 5000 BUILDING MOMENTUM
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TMARCH 2019 VOL.45 NO.2
FUTURE SUBMARINE COMBAT SYSTEM UPDATE
APDR-March-2019.indd 1 7/3/19 3:30 pm
INTERVIEW DEFENCE INDUSTRY MINISTER
CHRISTOPHER PYNE MP
ARMY ELECTRONIC WARFARE
CAPABILITIES MOVING AHEAD
CBRN PROTECTIVE MEASURES
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TSEPT 2018
VOL.44 NO.7
TIGER ARH CAPABILITY UPDATE
Free Show Distribution
at Land Forces Stand 3B21 & at ADAS
FIRST OPERATIONAL AIRCRAFT ARRIVE
FREE Avalon Airshow
Distribution See us at
Booth 2A7
SATELLITE TECHNOLOGY DEVELOPMENTS
AUSTRALIA & NZ P-8A COMMONALITY
AIR LAUNCHED GUIDED WEAPONS
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TFEB 2019
VOL.45 NO.1
F-35s
APDR-Feb-2019.indd 1 8/2/19 3:13 pm
RADM GREG SAMMUT INTERVIEW – PROGRESS
ON SEA 1000
ADF STRATEGIC COMMS
PROJECTS
NORTH ASIA’S FORGOTTEN FLASHPOINT:
TAIWAN
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TJULY-AUG 2018
VOL.44 NO.6
SCIENCE, TECHNOLOGY, ENGINEERING AND
MATHS FEATUREVITAL DISCIPLINES BEING FOSTERED
BY DEFENCE COMPANIES
DEFENCE BUDGET 2018-19TOP 30 PROJECTS
ANAO CRITICALOF NAVAL SHIPBUILDING
MOBILISATION
TOP 30 DEFENCE ACQUISITION
PROJECTS
EXERCISE CHONG JUARMY’S FIREPOWERDEMONSTRATION
A U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TA U S T R A L I A N D E F E N C E I N A G L O B A L C O N T E X TJUNE 2018
VOL.44 NO.5
APDR-June-2018.indd 1 31/05/2018 6:51 PM
READERSHIP BREAKDOWN
APDR READERSHIP 2020
GOVERNMENT No. %
MINISTRIES Prime Minister, Cabinet Ministers & Ministries - Trade, Commerce, Finance, Industry
914 10
DEFENCE DEPARTMENT Department of Defence, Department of Defence Industry and related bodies
731 8
EMBASSIES Embassies, Defence Attaches & Trade Commissions
379 4
TOTAL 2,025 22
MILITARY
DEFENCE FORCE ESTABLISHMENTS Institutes & Academies
851
9
ARMY Chief, Commander & Senior Officers
1,900
20
NAVY Chief, Commander & Senior Officers
1,290
14
AIR FORCE Chief, Commander & Senior Officers
1,250
14
TOTAL 5,291 57
DEFENCE INDUSTRY
CEO's, Vice Presidents, Directors, General Managers, Program & Business Development Managers
1,974 21
TOTAL 1,974 21
GRAND TOTAL 9,290 100
MILITARY 57% GOVERNMENT 22% INDUSTRY 21%
Audit as at March 2019
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CIRCULATION - PRINT 9,284
AUSTRALIA 5,921
NEW ZEALAND & OCEANIA 457
ASIA AFRICA & MIDDLE EAST 1,738
THE AMERICAS 530
EUROPE 644
GLOBAL TOTAL 9,284
CIRCULATION - DIGITAL 11,900
TOTAL CIRCULATION 21,184
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APDR EDITORIAL FEATURES 2020
MONTH BONUS DISTRIBUTION FEATURES DEADLINES
FEBRUARY Air Power
Singapore I 11-16 Feb • Plan Jericho Including Air 6500• F-35 Introduction into Service• Special Forces Light Helicopters• Uninhabited Aerial Vehicles • Rotary and Fixed Wing Pilot Training
Booking 13 Jan Material 20 JanPublished 30 Jan
MARCH Land Warfare
• Land 400 Phase 3 Infantry Fighting Vehicles• Army's Future Firepower Requirements• Ground Based Land Defence• Vehicle Self Protection Systems
Booking 24 FebMaterial 2 MarchPublished 12 March
APRIL Naval Warfare
• Sea 5000 Progress Report• OPV Weapons & Sensors• Naval Taskforce Self Defence• Surface Ship Communications Technology
Booking 30 MarchMaterial 6 AprilPublished 16 April
MAY Conventional Submarine Technology
• Sea 1000 Programme Update - Platforms, Weapons, Sensors• Future Submarine - Australian Industry Involvement• Keeping Collins at the Forefront of Technology
Booking 27 AprilMaterial 4 MayPublished 14 May
JUNE Electronic Warfare
• Electronic Warfare – Land, Sea & Air• JP 9102• Simulation Technology
Booking 1 JuneMaterial 8 JunePublished 18 June
JULY/AUGUST ADF Communications
Special Feature I Global Supply Chains • Special feature – GSC• Strategic Communications JP2008, JP2072• Tactical Datalink Technology• Coalition Network Connectivity
Booking 6 JulyMaterial 13 JulyPublished 23 July
SEPTEMBER Land Forces Special Issue
Land Forces I 1-3 Sept I Brisbane CivSec I 1-3 Sept I Brisbane
• Future Soldier Systems & Weapons - Land 75 & Land 125• Land 121 Including Hewkei Update• Anti-Tank Guided Weapons• Armoured Vehicle Turret Technology
Booking 3 AugMaterial 10 AugPublished 20 Aug
OCTOBER Naval Surface Fleet
• Future Frigate Weapons & Sensors• Sea 4000 - AWD Update• Supporting the Fleet at Sea• Naval Aviation
Booking 7 SeptMaterial 14 SeptPublished 24 Sept
NOVEMBER Cyber Security & Budget
MilCis I 12-14 Nov I Canberra
Submarine Institute I Early Nov I Canberra
IndoDefence I 4-7 Nov I Jakarta
• Australia’s 2020 Budget Report• Information Security for the ADF• Cyber Security - Protecting High Value Assets• Submarine Propulsion Technology
Booking 12 OctMaterial 19 OctPublished 29 Oct
DECEMBER/JAN '21 Uninhabited Systems
• Uninhabited Systems - Land, Sea, Air• Artificial Intelligence & Defence Decision Making• Protecting Australia's Coastline - Platforms, Weapons & Sensors
Booking 23 NovMaterial 30 NovPublished 10 Dec
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WEBSITE STATSMonthly Average Pageviews 12,819 Monthly Average Unique Visitors 5,065
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E MAGAZINE STATSSubscribers 11,908
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Leaderboard MATERIAL DEADLINESFEB 2020 Booking 13 Jan
Material 20 Jan
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MARCH 2020 Booking 24 Feb
Material 2 Mar
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APRIL 2020 Booking 30 March
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MAY 2020 Booking 27 April
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JUNE 2020 Booking 1 June
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OCT 2020 Booking 7 Sept
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Material 19 Oct
Published 27 Oct
DEC-JAN 2021 Booking 23 Nov
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NOTIFICATION EMAIL STATSAverage Monthly emails sent 11,908
Average Open Rate 27.5%
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ADVERTISINGAUSTRALIA, NZ & ASIA PACIFICGraham Joss, Sales Director Phone +61 2 9526 7188 Fax +61 2 9526 1779 Mobile +61 (0) 419 492 836 [email protected]
USA, CANADA & SOUTH AMERICASusan Spilman-Gardner Phone +1 817-751-5888 [email protected]
EUROPEDiana Scogna Mobile +33 (0)6 6252 2547 Fax +33 1 7079 0534 [email protected] [email protected]
ISRAELAsa Talbar Talbar Media Phone +972 77 562 1900 Fax +972 77 562 1903 [email protected]
EDITORIALKym Bergmann Editor PO Box 88 Miranda NSW 1490 Australia Phone +61 2 9526 7188 Mobile +(0)412 539 106 Fax +61 2 9526 1779 [email protected]
ADVERTISING MATERIAL DELIVERYAttn: Raymond Boey
Ventura Media Asia Pacific Pty Ltd Block 729 #04-4280 Ang Mo Kio Avenue 6 Singapore 560729
Phone +65 6457 2340 Mobile +65 9666 7048 Fax +65 6456 2700 [email protected]
Terms and Conditions
1.These terms and conditions shall apply to, and form part of, each Order for advertising placed with the Publisher. No person may vary these terms and conditions without the approval in writing from the Publisher or his/her duly authorised officer.
Obligations of Publisher
2. Subject to the terms and conditions hereinafter contained, the Publisher shall publish all advertising in accordance with the Order received from the Advertiser.
Order Requirements
3. The Advertiser or Advertising Agency is solely responsible to submit to the Publisher requested material by the Due Date.
(i). A signed and dated email attachment of the proof of advertisement from the Advertiser or its Agent will be sufficient acknowledgement that the Advertiser has approved the final artwork.
Payments
4. The Advertiser or Advertising Agency shall pay to the Publisher the total invoiced amount for all advertising that shall comprise the total amount shown in the Advertising Insertion Order and all other costs or expenses that may be incurred by the Publisher.
(i) Payment in full of the total amounts shall be made to the Publisher within 30 days of the date of invoice whether directly from the Advertiser or Advertising Agency;
(ii) Advertisers or Advertising Agencies with whom an Advertising Insertion Order is received by the publisher accept the Publishers payment terms and cannot be altered in anyway without written approval;
(iii) The Publisher cannot accept or will not under any circumstances be liable for paying Advertisers or Advertising Agencies remitter bank fees on electronic transfers;
(iv) Where an Advertising Agency is in default of the credit terms of 30 days, the Publisher will be entitled to approach the Advertiser directly in writing for payment without notice;
(v) Payments received within 30 days from date of invoice, will be entitled to a Discount of 3% off the Net value of the Insertion Order. Please contact [email protected] to set up account discounts.
(vi) Late fees of 3% may apply for payments over 60 days from date of invoice, unless otherwise agreed with the publisher. The fees will be added to the following invoice.
(vii) International payments are to be made by way of Electronic Wire Transfer to the nominated bank account on the invoices. Paper cheques are no longer accepted. Credit Card payments via Visa and Mastercard will be accepted but will incur a bank service fee, for further details please contact our office. (viii) All online orders will be invoiced in total at the commencement of the campaign.
(ix) Print and online orders running in the same month will be invoiced in total on the same invoice.
Agent's Commission
5. Where the advertisement is booked by an accredited Advertising Agency and provided that payment is made in accordance with clause 4, the Publisher shall pay the advertising agency a commission calculated at an agreed rate of the invoiced total space charged.
Rights of Publisher
6. The Advertiser acknowledges that the Publisher at his/her discretion shall be entitled to do any of the following:
(i) Decline or cancel any advertisement or series of advertisements to which the Order relates without stating any reason;
(ii) Postpone the publication of any advertisement at any time or times and from time to time; any print or online
(iii) Not be responsible for any advertising material which remains in its or its printers possession 12 months from the last month of publication of the advertisement to which that material relates, without being required to give notice to any person or agency and
without in any way being responsible for loss;
(iv) Cut or alter any print or artwork or other materials supplied by the Advertiser or Advertising Agency in order to conform to mechanical requirements, without being responsible for any loss;
(v) Place the word advertisement on any copy, which in the Publishers opinion too closely resembles editorial matter.
(vi) All requested advertising placements will be considered but the Publishers decision is final.
(vii) Is not responsible to collect or collate client's online campaign statistics.
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7. Advertisements are accepted for publication on the understanding that they comply with current Acts and Regulations and common law obligations concerning advertising in newspapers and magazines applicable in Singapore;
(i) However, the publication of any advertisement pursuant to the Order is strictly subject to the Publishers approval;
(ii) Without limiting the generality for clause 6, the Publisher shall not be required to accept any advertising material the publication of which may in its opinion contravene any provision of the Trade Practices Act, Singapore.
Publisher's Limited Liability
8. The Publisher shall not be liable for any loss or damage from the failure for whatever reason of any particular advertisement to appear on any specified date, deadline or at all.
Substituted Orders
9. The Publisher will not accept a cancellation of the Insertion Order whether in whole or in part after the booking deadline date or dates shown on the publishing schedule.
(i) Where, in respect of any advertising copy for any issue is not received by the Publisher by the published deadline date, then the Publisher shall be entitled to insert in that issue in its place copy previously used for the purposes of fulfilling the Insertion Order and will apply the rate applicable to that advertising;
(ii) If copy is not received by the published deadline date the advertiser will be fully responsible for the total payment of the cost of the Insertion Order.
Contracted Advertising Rates
10. Contracted rates shall apply in respect of Insertion Orders placed for completion within a term of 12 months of the publication of the next issue to go to print after the Booking Deadline Date. If the Advertiser for any reason shall use less space than that contracted for in the Insertion Order, then the Publisher shall be entitled to increase the applicable rate according to the amount of space actually used.
Advertiser Acting as Principal
11. The Advertiser or Advertising Agency warrants that he, she or it places the Insertion Order as principal and that he, she or it shall be liable to observe these terms and conditions.
Indemnity to Publisher by Advertiser
12. The Advertiser and Advertising Agency hereby indemnifies and agrees to hold indemnified the Publisher, its servants and agents and each of them against all liability, claims or proceedings and legal costs on an indemnity basis whatsoever which may arise from the publication of any advertisement or material pursuant to the Insertion Order, and in particular but without limiting the generality of the foregoing, to indemnify and hold indemnified each and all of them against any action for defamation, slander of title, breach of copyright, or infringement of any trade marks, name or logo.
The year’s line-up will feature regular one-on-one interviews with senior industry figures.
Publisher Ventura Media Asia-Pacific Pty Ltd ABN 76 095 476 065 PO Box 88, Miranda, NSW 1491 Australia Revised date 26/08/2018 © Ventura Media Asia Pacific Pty Ltd 2019
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