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WhyAdverTise?
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mediApAck2012
ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
Trademarks PatentsCopyright Licensing Strategy Online
September 2011
IP stormThestruggleforrightstoStarWarsparaphernalia
■Moremoneyforyourmarks
Trademarkseriesexplained■Patentbubble
Isitabouttoburst?■Open-sourcelicences
AVM v Cybitsteststhescope■Willtherealwebsitepleasestandup
Gettingtogripswithonlinesecurity■Spiritedtalk
SophieRobertsmeetsPernodRicard’sdirectorofIP
000-IPM_September_2011_Cover.indd 1
25/08/2011 10:34
May 2011
Profit from IPSmart ways to grow your firm’s bottom line
■ Educating CEOs Putting IP on the balance sheet
■ Book of Jobs Profile of the visionary Apple leader
■ On trend The best IP fit for the fashion industry
■ Patent profile Khurram Aziz talks to GSK’s head of patents
■ Trademark litigation How aggressive tactics can kill your online reputation
Trademarks Patents Copyright Licensing Strategy Online
000-IPM_May_2011_Cover.indd 1 19/04/2011 15:15
Trademarks Patents
Copyright Licensing
Strategy Online
February 2011
■ Patent trolls
Beyond the name calling
■ Acquisition fears
Making sure your IP counts
■ Patently clear
The importance of having a strategy
■ Taxing questions
Just how and where should IP assets be taxed?
■ For better or worse
Exploiting the merchandising potential of the Royal wedding
Because money never sleeps
Focus on
IP Valuation
000-IPM_Feb_2011_Cover.indd 1
08/11/2011 10:16
Trademarks Patents
Copyright Licensing
Strategy Online
November 2011
Transcribing trademarks
into Chinese characters
■ America Invents Act
Heralding in a new era
■ Overexposed
Photographers’ rights on the internet
■ Steve Jobs
The patents that de� ned him
■ Patent hunting
The new pastime
■ Facebook v Shagbook
Unsociable media
What can Intellectual Property Magazine do for you?
Gain maximum exposure within the IP
market and broaden your client base.
Intellectual Property Magazine (IPM) covers all aspects of
IP law for in-house lawyers, lawyers in private practice, IP
managers, heads of R&D, anyone that uses IP to grow their
business. It provides practical tools, accessible knowledge,
breaking news and strategic guidance to maximise the profitability
of IP portfolios. The content supports every level of expertise.
Every issue of IPM offers an IP focus and targeted promotional
opportunity for your company, in both print and online.
Top reasons to advertise in IPM Reach 7,500 readers worldwide including the most influential decision makers at the head of corporate legal departments with budget and purchasing power.
IPM’s 100% paid circulation underlines the high value readers get from IPM. And means they make sure they read it every month. You know your message will penetrate!
100% independent editorial makes content reliable and unbiased – guaranteeing it gets read.
www.intellectualpropertymagazine.com has on average 4,750 unique visitors viewing 4 pages per month.*
Daily e-news alerts to all subscribers ensure your advertising is seen on a daily basis.
Increase your message reach by targeting new IPM readers and former Trademark World, Copyright World and Patent World subscribers in one place.
*Webstats Jan–August 2011
The definitive information source for practitioners needing to derive maximum value from their IP
May 2011Profit from IPSmart ways to grow your firm’s
bottom line
■ Educating CEOs Putting IP on the balance sheet
■ Book of Jobs Profile of the visionary Apple leader■ On trend The best IP fit for the fashion industry■ Patent profile Khurram Aziz talks to GSK’s head of patents
■ Trademark litigation How aggressive tactics can kill your online reputation
Trademarks Patents Copyright
Licensing Strategy Online
000-IPM_May_2011_Cover.indd 1
19/04/2011 15:15
Trademarks Patents Copyright Licensing Strategy Online
February 2011
■ Patent trolls Beyond the name calling
■ Acquisition fears Making sure your IP counts ■ Patently clear The importance of having a strategy
■ Taxing questions Just how and where should IP assets be taxed? ■ For better or worse Exploiting the merchandising potential of the Royal wedding
Because money never sleeps
Focus onIP Valuation
000-IPM_Feb_2011_Cover.indd 1
08/11/2011 10:16
Trademarks Patents Copyright
Licensing Strategy
Online
November 2011
Transcribing trademarks
into Chinese characters
■ America Invents Act
Heralding in a new era
■ Overexposed
Photographers’ rights on the internet
■ Steve Jobs
The patents that de� ned him
■ Patent hunting
The new pastime
■ Facebook v Shagbook
Unsociable media
hOme
ABOUT
AUdience
WhyAdverTise?
rOUndTABles
FOrThcOmingevenTs
FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
TechnicAlspeciFicATiOns
AdverTisingrATesAndOppOrTUniTies
ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
mediApAck2012
Editorial Expertise
IPM is enthusiastically devoted to providing reliable and updated information allowing in-house counsel and IP managers to successfully manage their IP portfolio. The IPM editorial team work exceptionally hard to source, construct and review all manuscripts before making final publication decisions.
Launched in May 2010, Intellectual Property
Magazine (IPM) brings together 30+ years
of specialist market insight from 3 leading
publications – Copyright World, Trademark World
and Patent World. IPM combines unbiased news,
analysis and case commentary, which stands out
from any competitor through its editorial integrity.
This is delivered in our digital and hardcopy
magazine, daily e-alerts and extensive online
IP database of copyright, patent and trademark
reports covering over 10 years of case material.
IPM is only available to
100% paid for circulation.
Note from the editor
In May 2010 Copyright World, Patent World and Trademark World were brought together to form Intellectual Property Magazine (IPM); a one stop reliable information source specially designed for IP professionals.
IPM further adds to the reputation of Copyright World, Patent World and Trademark World and embraces the values of each publication.
IPM is exceptionally proud that its content is still independent and up-to-date, thus ensuring it is both unbiased and reliable.
IPM subscribers include former subscribers to Copyright World, Patent World and Trademark World who are very pleased to have one information source that covers all areas of IP; reducing their research time and cost.
Maura O’Malley, Editor
The definitive information source for practitioners needing to derive maximum value from their IP
About Intellectual Property Magazine
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ABOUT
AUdience
WhyAdverTise?
rOUndTABles
FOrThcOmingevenTs
FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
TechnicAlspeciFicATiOns
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mediApAck2012
ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
The definitive information source for practitioners needing to derive maximum value from their IP
Who reads IPM?100% paid for controlled circulation
With a readership of over 7,500, IPM connects you to in-house counsel and
highly affluent and influential AB1 decision makers from top global brands,
international legal firms and FTSE 100 companies.
You are guaranteed that our subscribers are
the right people, prepared to pay a premium,
for a premium product. Our readers include:
Mars Inc
AstraZeneca AB
UK Film Council
GlaxoSmithKline
Red Bull GmbH
Richemont International SA
ExxonMobil Chemical Europe
Solvay Pharmaceuticals GmbH
Egis Pharmaceuticals Plc
Philips International BV
L’Oreal DIPI
General Electric Co
Shell International Ltd
Formula One Management Ltd
Rolls Royce
Portakabin Ltd
Novartis International AG
Coca-Cola Co
EMI Group Plc
Unilever Research
Airbus France
Research In Motion Limited
IPM is a high value product that subscribers keep as
a reference source or pass on; further increasing
the lifespan and effectiveness of your advertising.
corporatecounsel59%
privatepractice31%
ipAssociation6%
Other4%
europe50%
northAmerica20%
Asiapacific19%
restofWorld11%
By Job Function
By Geography
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ABOUT
AUdience
WhyAdverTise?
rOUndTABles
FOrThcOmingevenTs
FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
TechnicAlspeciFicATiOns
AdverTisingrATesAndOppOrTUniTies
mediApAck2012
ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
Convince more corporate counsel that your firm is a natural fit for their business and get a better return on your promotional investment.
The definitive information source for practitioners needing to derive maximum value from their IP
Our Advertisers include:
We strongly believe that the
combination of our editorial content
and your advertising, strengthens
the content of the magazine and
makes it more informative for
your potential customers. This
is why advertising in IPM is the
promotional activity of choice for
leading companies in the industry.
Why Advertise? IPM realises that it is important to reach the correct audiences in a variety of ways. IPM offers three types of advertising:
Display advertising
Classified advertising
Online advertising
Display advertising – Secure an advertising space in our IP directory available in hardcopy and online ensuring your firm’s entry stands out from the rest. Ensure all our readers see your advertising as soon as they open IPM by advertising through a loose insert or bellyband wrapped around an issue or through direct mailing to subscribers. For full display advertising options please view the advertising rates and opportunities page for more details.
Classified advertising – ensure our readers can easily find your firm and locate your up-to-date contact details when looking for IP legal advice in your country.
Online advertising – ensure that your message is reaching the maximum size audience. Choose from a variety of banners and locations on our website and daily news email alerts to maximise your ROI. View the Online media information 2012 page for more details.
Country Profiles – Profile and showcase IP law in your country though our popular country profile series.
Online advertising can be traced and tracked so you know that it is working!
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ABOUT
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WhyAdverTise?
rOUndTABles
FOrThcOmingevenTs
FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
TechnicAlspeciFicATiOns
AdverTisingrATesAndOppOrTUniTies
mediApAck2012
Todiscusssponsoringanyoftheaboveroundtables,orforabespokeroundtableonatopicofyourchoice,[email protected]+44 (0) 20 701 75385
The definitive information source for practitioners needing to derive maximum value from their IP
IPM Round tables In line with the demands for succinct, accurate information and guidance in key areas within the IP arena, Intellectual Property
Magazine is taking the lead in offering a number of roundtables on key industry topics. These include:
The rise of social media – the legal risks and benefits to brand
owners, advertisers and users
AdWords – keyword advertising is a lucrative business but
brand owners are becoming increasingly concerned about
how their trademarks are being used, does misuse constitute
trademark infringement?
BT has been ordered by the courts to block access to an
infringing website, how does this affect the future relationship
between content creators and others ISPs?
The rise of China (and any other BRIC countries). Also, Turkey,
South Africa, South Korea, Mexico and Indonesia are offering
an increasingly interesting business proposition
ICANN – When the application period for the gTLD programme
opens, what next for brand owners?
The rise of generics– as the patent cliff approaches for many
big pharmaceuticals, how will the industry respond?
Smartphone/Telecoms/IT Sector – when healthy competition
becomes anti-competitive
NPEs / patent trolls: aggressive litigation
IP valuation – how to get IP on your balance sheet and how to
manage IP assets in mergers & acquisitions
Counterfeits – the struggle to fight them online and in transit
Brüstle case – Has the European court seriously damaged
stem cell research?
Is the rise of the YouTube generation changing the way we
think about copyright?
Class Headings as trademarks – can class headings such as IP
Translator be registered as a trademark?
Sponsoring such events provides yet another avenue to reach
potential and existing customers through association with a
subject of your choice.
Each round table will be tailored to meet your expectations and needs, including those individuals you would like present, and can be delivered in a number of ways – including print, podcast, video etc.
If you are interested in sponsoring one or more roundtables in any of the above subjects, or would like to commission one on another topic, key to your business, please feel free to contact us at any time.
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ABOUT
AUdience
WhyAdverTise?
rOUndTABles
FOrThcOmingevenTs
FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
TechnicAlspeciFicATiOns
AdverTisingrATesAndOppOrTUniTies
ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
mediApAck2012The definitive information source for practitioners needing to derive maximum value from their IP
Forthcoming events So...place your advert in IPM and feel safe with the knowledge that it will be seen by thousands of IP professionals at these events.
IPM’s news, data and analysis is highly valued, as reflected by 100% paid for circulation
“ipmisapremiermagazinewithconciseyet in-deptharticlesaboutipassetmanagement...Themagazineisusefulforbothinnovatorsandbusinessmenasitexplorestherealvalueofiprightsinadditiontoitstraditionaluses.”Sohan Singh Rana (Mr.), S.S Rana & Co.
inTA(internationalTrademarkAssociation)-134thAnnualmeeting
IPM is involved at the following events for 2012
iBclegal-Biotechandpharmaceuticalpatentingconference
mArQUes-26thAnnualconference
chinaipcounselForum
Aippi(internationalAssociationfortheprotectionofintellectualproperty)–43rdWorldipcongress
AiplA(AmericaniplawAssociation)-Annualmeeting
les(licensingexecutivesociety)-WintermeetingandAnnualmeeting
Asipi(inter-AmericanAssociationofintellectualproperty)-Unfaircompetitionandipconference
cipA(charteredinstituteofpatentAttorneys)-congress2012
ipTA(TheinstituteofpatentandTrademarkAttorneysofAustralia)Annualconference
ipsummit2012
ipic(intellectualpropertyinstituteofcanada)–86thAnnualmeeting
ecTA(europeancommunitiesTrademarkAssociation)31stAnnualconference
Ficpi(Fédérationinternationaledesconseilsenpropriétéintellectuelle)congress
ipO(intellectualpropertyOwnersAssociation)–Annualmeeting
intellectualpropertyOffice–WipOpatentsymposium
iTmA(TheinstituteofTrademarkAttorneys)–springconference
hOme
ABOUT
AUdience
WhyAdverTise?
rOUndTABles
FOrThcOmingevenTs
FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
TechnicAlspeciFicATiOns
AdverTisingrATesAndOppOrTUniTies
mediApAck2012
ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
The definitive information source for practitioners needing to derive maximum value from their IP
Forward featuresMonth Focus On… Spotlight Sector Geo update Legal update Strategy
February Trademarkdesign,non-traditionaltrademarksandpassingoff
Foodandbeverages Americas Trademarkdilution Ther&dteamandipstrategy
march icAnnimplementationandrollout
Brandsonsocialmedia,fansitesetc
Asia competition/anti-trustlaw valuingpatentportfoliosduringbankruptcyetc
April Borderipcontrol:UsiTc,eUcustoms,Japanesesystem
softwareandgames europe multiterritoriallicensing Transferringiprightsfromemployeesandcontractors
may Trademarkinfringement,defamation,privacyonsocialnetworkingsites
google Americas consumersurveysintrademarkcases
Trademarksearches
June ipvaluation:thetroublewithipandaccounting
sportandculture/Olympics Asia imagerightsandbrandnames
measuringip’scontributiontothebottomline
July/August ipissuesinm&Atransactions pharmaandbiotech/medicaldevices
europe licensingandcontracts Unconventionalipstrategies
september copyrightontheinternet musicindustry Americas Freespeechvtrademarkownersrights
portfolioreviewandinlicensing
October counterfeitdetection/investigation/lossprevention
Fastmovingconsumergoods
Asia paneuropeanpatentscourt communicatingipstrategy
november protectionaffordedbydesignrights,tradedress
energy,oilindustryetc europe paralleltrade crowdsourcing
dec2012/Jan2013
Aggressivelitigation:non-practisingentities
largescaleengineering&architecture
Americas internationalTradecommission
legaloutsourcing
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ABOUT
AUdience
WhyAdverTise?
rOUndTABles
FOrThcOmingevenTs
FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
TechnicAlspeciFicATiOns
AdverTisingrATesAndOppOrTUniTies
ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
mediApAck2012The definitive information source for practitioners needing to derive maximum value from their IP
Online media information 2012Online advertising opportunities:
IPM website
IPM News Alert
Top Stories
Bottom Banner
Latest News
Top Story
“Theipmarticlesrelatingtocopyrightlaws,amendments,andcourtdecisionsarealwaysextremelyclearandexhaustive.”Federico Monti Arduini, President CEO, Cafe Concerto music group
Top Banner
120 x 111 Ads
MPU Ads
Top Banner
MPU Ad
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WhyAdverTise?
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FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
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ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
mediApAck2012The definitive information source for practitioners needing to derive maximum value from their IP
Technical specifications
Acceptable formats
• Hi Res PDF files with crop marks and 3mm bleed (preferred file)
• EPS files• JPEG files
Ensure all images are 300dpi, CMYK format, and all fonts are embedded
Data delivery (email)
Email: We can receive up to 10mb on email. If your file is larger, an ftp site is available on request
Full page (A4)
Type area: 277mm x 190mm
Trim size: 297mm x 210mm
Bleed size: 303mm x 213mm
Quarter page portrait
Type area: 104mm x 70mm
Trim size: 124mm x 90mm
Bleed size: 130mm x 96mm
Half page horizontal
Type area: 104mm x 165mm
Trim size: 124mm x 185mm
Bleed size: 130mm x 191mm
Quarter page strip
Type area: 40mm x 165mm
Trim size: 60mm x 185mm
Bleed size: 66mm x 191mm
OnlinemediAinFOrmATiOn2012
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ABOUT
AUdience
WhyAdverTise?
rOUndTABles
FOrThcOmingevenTs
FOrWArdFeATUres
OnlinemediAinFOrmATiOn2012
TechnicAlspeciFicATiOns
AdverTisingrATesAndOppOrTUniTies
ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385
mediApAck2012The definitive information source for practitioners needing to derive maximum value from their IP
Advertising rates and opportunities
Location on IPM daily news alert
Dimensions Investment per week (£)
TopBanner 468(w)x60(h)pixels 1000
mpU 300(w)x250(h)pixels 1200
BottomBanner 468(w)x60(h)pixels 400
Location on IPM website home page
Dimensions Investment per week (£)
TopBanner 468(w)x60(h)pixels 800
mpU 300(w)x250(h)pixels 1100
BottomBanner 468(w)x60(h)pixels 600
Display and Classified Advertising
Digital Advertising
Online advertising is
trackable and quantifiable
– allowing you to see how
effective your spend is
*Discounts available on series bookings
Location in Magazine Size 1 month* 12 months (UK£) (US$) (£)
coverpositions Fullpage 5250 8400(FrontandBack)
Firstrighthandpage Fullpage 4995 7992
rOp(runofpaper) Fullpage 3500 5600
rOp(runofpaper) halfpage(horizontal) 2650 4240
rOp(runofpaper) Quarterpage(vertical) 1600 2560
rOp(runofpaper) Quarterpage(strip/portrait) 1600 2560
classifieddirectory 2100ofservices
looseinserts Fullpage pricesonapplication
looseinserts halfpage pricesonapplication
ipdirectorylisting various pricesonapplication
Bellybandaround pricesonapplicationtheissue