media pack 2012static.informaprofessional.com/ipwo/pdf/nh1407ipm_mediapack.pdf · breaking news and...

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres

OnlinemediAinFOrmATiOn2012

TechnicAlspeciFicATiOns

AdverTisingrATesAndOppOrTUniTies

mediApAck2012

ToreachthemostinfluentialandwidestrangingpaidreadershipintheipmarketpleasecontactusonIPMAdvertising@informa.comorcall+44 (0) 20 701 75385

Trademarks PatentsCopyright Licensing Strategy Online

September 2011

IP stormThestruggleforrightstoStarWarsparaphernalia

■Moremoneyforyourmarks

Trademarkseriesexplained■Patentbubble

Isitabouttoburst?■Open-sourcelicences

AVM v Cybitsteststhescope■Willtherealwebsitepleasestandup

Gettingtogripswithonlinesecurity■Spiritedtalk

SophieRobertsmeetsPernodRicard’sdirectorofIP

000-IPM_September_2011_Cover.indd 1

25/08/2011 10:34

May 2011

Profit from IPSmart ways to grow your firm’s bottom line

■ Educating CEOs Putting IP on the balance sheet

■ Book of Jobs Profile of the visionary Apple leader

■ On trend The best IP fit for the fashion industry

■ Patent profile Khurram Aziz talks to GSK’s head of patents

■ Trademark litigation How aggressive tactics can kill your online reputation

Trademarks Patents Copyright Licensing Strategy Online

000-IPM_May_2011_Cover.indd 1 19/04/2011 15:15

Trademarks Patents

Copyright Licensing

Strategy Online

February 2011

■ Patent trolls

Beyond the name calling

■ Acquisition fears

Making sure your IP counts

■ Patently clear

The importance of having a strategy

■ Taxing questions

Just how and where should IP assets be taxed?

■ For better or worse

Exploiting the merchandising potential of the Royal wedding

Because money never sleeps

Focus on

IP Valuation

000-IPM_Feb_2011_Cover.indd 1

08/11/2011 10:16

Trademarks Patents

Copyright Licensing

Strategy Online

November 2011

Transcribing trademarks

into Chinese characters

■ America Invents Act

Heralding in a new era

■ Overexposed

Photographers’ rights on the internet

■ Steve Jobs

The patents that de� ned him

■ Patent hunting

The new pastime

■ Facebook v Shagbook

Unsociable media

What can Intellectual Property Magazine do for you?

Gain maximum exposure within the IP

market and broaden your client base.

Intellectual Property Magazine (IPM) covers all aspects of

IP law for in-house lawyers, lawyers in private practice, IP

managers, heads of R&D, anyone that uses IP to grow their

business. It provides practical tools, accessible knowledge,

breaking news and strategic guidance to maximise the profitability

of IP portfolios. The content supports every level of expertise.

Every issue of IPM offers an IP focus and targeted promotional

opportunity for your company, in both print and online.

Top reasons to advertise in IPM Reach 7,500 readers worldwide including the most influential decision makers at the head of corporate legal departments with budget and purchasing power.

IPM’s 100% paid circulation underlines the high value readers get from IPM. And means they make sure they read it every month. You know your message will penetrate!

100% independent editorial makes content reliable and unbiased – guaranteeing it gets read.

www.intellectualpropertymagazine.com has on average 4,750 unique visitors viewing 4 pages per month.*

Daily e-news alerts to all subscribers ensure your advertising is seen on a daily basis.

Increase your message reach by targeting new IPM readers and former Trademark World, Copyright World and Patent World subscribers in one place.

*Webstats Jan–August 2011

The definitive information source for practitioners needing to derive maximum value from their IP

May 2011Profit from IPSmart ways to grow your firm’s

bottom line

■ Educating CEOs Putting IP on the balance sheet

■ Book of Jobs Profile of the visionary Apple leader■ On trend The best IP fit for the fashion industry■ Patent profile Khurram Aziz talks to GSK’s head of patents

■ Trademark litigation How aggressive tactics can kill your online reputation

Trademarks Patents Copyright

Licensing Strategy Online

000-IPM_May_2011_Cover.indd 1

19/04/2011 15:15

Trademarks Patents Copyright Licensing Strategy Online

February 2011

■ Patent trolls Beyond the name calling

■ Acquisition fears Making sure your IP counts ■ Patently clear The importance of having a strategy

■ Taxing questions Just how and where should IP assets be taxed? ■ For better or worse Exploiting the merchandising potential of the Royal wedding

Because money never sleeps

Focus onIP Valuation

000-IPM_Feb_2011_Cover.indd 1

08/11/2011 10:16

Trademarks Patents Copyright

Licensing Strategy

Online

November 2011

Transcribing trademarks

into Chinese characters

■ America Invents Act

Heralding in a new era

■ Overexposed

Photographers’ rights on the internet

■ Steve Jobs

The patents that de� ned him

■ Patent hunting

The new pastime

■ Facebook v Shagbook

Unsociable media

hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres





mediApAck2012

Editorial Expertise

IPM is enthusiastically devoted to providing reliable and updated information allowing in-house counsel and IP managers to successfully manage their IP portfolio. The IPM editorial team work exceptionally hard to source, construct and review all manuscripts before making final publication decisions.

Launched in May 2010, Intellectual Property

Magazine (IPM) brings together 30+ years

of specialist market insight from 3 leading

publications – Copyright World, Trademark World

and Patent World. IPM combines unbiased news,

analysis and case commentary, which stands out

from any competitor through its editorial integrity.

This is delivered in our digital and hardcopy

magazine, daily e-alerts and extensive online

IP database of copyright, patent and trademark

reports covering over 10 years of case material.

IPM is only available to

100% paid for circulation.

Note from the editor

In May 2010 Copyright World, Patent World and Trademark World were brought together to form Intellectual Property Magazine (IPM); a one stop reliable information source specially designed for IP professionals.

IPM further adds to the reputation of Copyright World, Patent World and Trademark World and embraces the values of each publication.

IPM is exceptionally proud that its content is still independent and up-to-date, thus ensuring it is both unbiased and reliable.

IPM subscribers include former subscribers to Copyright World, Patent World and Trademark World who are very pleased to have one information source that covers all areas of IP; reducing their research time and cost.

Maura O’Malley, Editor


About Intellectual Property Magazine

hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres




mediApAck2012



Who reads IPM?100% paid for controlled circulation

With a readership of over 7,500, IPM connects you to in-house counsel and

highly affluent and influential AB1 decision makers from top global brands,

international legal firms and FTSE 100 companies.

You are guaranteed that our subscribers are

the right people, prepared to pay a premium,

for a premium product. Our readers include:

Mars Inc

AstraZeneca AB

UK Film Council

GlaxoSmithKline

Red Bull GmbH

Richemont International SA

ExxonMobil Chemical Europe

Solvay Pharmaceuticals GmbH

Egis Pharmaceuticals Plc

Philips International BV

L’Oreal DIPI

General Electric Co

Shell International Ltd

Formula One Management Ltd

Rolls Royce

Portakabin Ltd

Novartis International AG

Coca-Cola Co

EMI Group Plc

Unilever Research

Airbus France

Research In Motion Limited

IPM is a high value product that subscribers keep as

a reference source or pass on; further increasing

the lifespan and effectiveness of your advertising.

corporatecounsel59%

privatepractice31%

ipAssociation6%

Other4%

europe50%

northAmerica20%

Asiapacific19%

restofWorld11%

By Job Function

By Geography

hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres




mediApAck2012


Convince more corporate counsel that your firm is a natural fit for their business and get a better return on your promotional investment.


Our Advertisers include:

We strongly believe that the

combination of our editorial content

and your advertising, strengthens

the content of the magazine and

makes it more informative for

your potential customers. This

is why advertising in IPM is the

promotional activity of choice for

leading companies in the industry.

Why Advertise? IPM realises that it is important to reach the correct audiences in a variety of ways. IPM offers three types of advertising:

Display advertising

Classified advertising

Online advertising

Display advertising – Secure an advertising space in our IP directory available in hardcopy and online ensuring your firm’s entry stands out from the rest. Ensure all our readers see your advertising as soon as they open IPM by advertising through a loose insert or bellyband wrapped around an issue or through direct mailing to subscribers. For full display advertising options please view the advertising rates and opportunities page for more details.

Classified advertising – ensure our readers can easily find your firm and locate your up-to-date contact details when looking for IP legal advice in your country.

Online advertising – ensure that your message is reaching the maximum size audience. Choose from a variety of banners and locations on our website and daily news email alerts to maximise your ROI. View the Online media information 2012 page for more details.

Country Profiles – Profile and showcase IP law in your country though our popular country profile series.

Online advertising can be traced and tracked so you know that it is working!

hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres




mediApAck2012

Todiscusssponsoringanyoftheaboveroundtables,orforabespokeroundtableonatopicofyourchoice,[email protected]+44 (0) 20 701 75385


IPM Round tables In line with the demands for succinct, accurate information and guidance in key areas within the IP arena, Intellectual Property

Magazine is taking the lead in offering a number of roundtables on key industry topics. These include:

The rise of social media – the legal risks and benefits to brand

owners, advertisers and users

AdWords – keyword advertising is a lucrative business but

brand owners are becoming increasingly concerned about

how their trademarks are being used, does misuse constitute

trademark infringement?

BT has been ordered by the courts to block access to an

infringing website, how does this affect the future relationship

between content creators and others ISPs?

The rise of China (and any other BRIC countries). Also, Turkey,

South Africa, South Korea, Mexico and Indonesia are offering

an increasingly interesting business proposition

ICANN – When the application period for the gTLD programme

opens, what next for brand owners?

The rise of generics– as the patent cliff approaches for many

big pharmaceuticals, how will the industry respond?

Smartphone/Telecoms/IT Sector – when healthy competition

becomes anti-competitive

NPEs / patent trolls: aggressive litigation

IP valuation – how to get IP on your balance sheet and how to

manage IP assets in mergers & acquisitions

Counterfeits – the struggle to fight them online and in transit

Brüstle case – Has the European court seriously damaged

stem cell research?

Is the rise of the YouTube generation changing the way we

think about copyright?

Class Headings as trademarks – can class headings such as IP

Translator be registered as a trademark?

Sponsoring such events provides yet another avenue to reach

potential and existing customers through association with a

subject of your choice.

Each round table will be tailored to meet your expectations and needs, including those individuals you would like present, and can be delivered in a number of ways – including print, podcast, video etc.

If you are interested in sponsoring one or more roundtables in any of the above subjects, or would like to commission one on another topic, key to your business, please feel free to contact us at any time.

hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres





mediApAck2012The definitive information source for practitioners needing to derive maximum value from their IP

Forthcoming events So...place your advert in IPM and feel safe with the knowledge that it will be seen by thousands of IP professionals at these events.

IPM’s news, data and analysis is highly valued, as reflected by 100% paid for circulation

“ipmisapremiermagazinewithconciseyet in-deptharticlesaboutipassetmanagement...Themagazineisusefulforbothinnovatorsandbusinessmenasitexplorestherealvalueofiprightsinadditiontoitstraditionaluses.”Sohan Singh Rana (Mr.), S.S Rana & Co.

inTA(internationalTrademarkAssociation)-134thAnnualmeeting

IPM is involved at the following events for 2012

iBclegal-Biotechandpharmaceuticalpatentingconference

mArQUes-26thAnnualconference

chinaipcounselForum

Aippi(internationalAssociationfortheprotectionofintellectualproperty)–43rdWorldipcongress

AiplA(AmericaniplawAssociation)-Annualmeeting

les(licensingexecutivesociety)-WintermeetingandAnnualmeeting

Asipi(inter-AmericanAssociationofintellectualproperty)-Unfaircompetitionandipconference

cipA(charteredinstituteofpatentAttorneys)-congress2012

ipTA(TheinstituteofpatentandTrademarkAttorneysofAustralia)Annualconference

ipsummit2012

ipic(intellectualpropertyinstituteofcanada)–86thAnnualmeeting

ecTA(europeancommunitiesTrademarkAssociation)31stAnnualconference

Ficpi(Fédérationinternationaledesconseilsenpropriétéintellectuelle)congress

ipO(intellectualpropertyOwnersAssociation)–Annualmeeting

intellectualpropertyOffice–WipOpatentsymposium

iTmA(TheinstituteofTrademarkAttorneys)–springconference

hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres




mediApAck2012



Forward featuresMonth Focus On… Spotlight Sector Geo update Legal update Strategy

February Trademarkdesign,non-traditionaltrademarksandpassingoff

Foodandbeverages Americas Trademarkdilution Ther&dteamandipstrategy

march icAnnimplementationandrollout

Brandsonsocialmedia,fansitesetc

Asia competition/anti-trustlaw valuingpatentportfoliosduringbankruptcyetc

April Borderipcontrol:UsiTc,eUcustoms,Japanesesystem

softwareandgames europe multiterritoriallicensing Transferringiprightsfromemployeesandcontractors

may Trademarkinfringement,defamation,privacyonsocialnetworkingsites

google Americas consumersurveysintrademarkcases

Trademarksearches

June ipvaluation:thetroublewithipandaccounting

sportandculture/Olympics Asia imagerightsandbrandnames

measuringip’scontributiontothebottomline

July/August ipissuesinm&Atransactions pharmaandbiotech/medicaldevices

europe licensingandcontracts Unconventionalipstrategies

september copyrightontheinternet musicindustry Americas Freespeechvtrademarkownersrights

portfolioreviewandinlicensing

October counterfeitdetection/investigation/lossprevention

Fastmovingconsumergoods

Asia paneuropeanpatentscourt communicatingipstrategy

november protectionaffordedbydesignrights,tradedress

energy,oilindustryetc europe paralleltrade crowdsourcing

dec2012/Jan2013

Aggressivelitigation:non-practisingentities

largescaleengineering&architecture

Americas internationalTradecommission

legaloutsourcing

hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres






Online media information 2012Online advertising opportunities:

IPM website

IPM News Alert

Top Stories

Bottom Banner

Latest News

Top Story

“Theipmarticlesrelatingtocopyrightlaws,amendments,andcourtdecisionsarealwaysextremelyclearandexhaustive.”Federico Monti Arduini, President CEO, Cafe Concerto music group

Top Banner

120 x 111 Ads

MPU Ads

Top Banner

MPU Ad

hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres






Technical specifications

Acceptable formats

• Hi Res PDF files with crop marks and 3mm bleed (preferred file)

• EPS files• JPEG files

Ensure all images are 300dpi, CMYK format, and all fonts are embedded

Data delivery (email)

Email: We can receive up to 10mb on email. If your file is larger, an ftp site is available on request

Full page (A4)

Type area: 277mm x 190mm

Trim size: 297mm x 210mm

Bleed size: 303mm x 213mm

Quarter page portrait




Half page horizontal




Quarter page strip





hOme

ABOUT

AUdience

WhyAdverTise?

rOUndTABles

FOrThcOmingevenTs

FOrWArdFeATUres






Advertising rates and opportunities

Location on IPM daily news alert

Dimensions Investment per week (£)

TopBanner 468(w)x60(h)pixels 1000

mpU 300(w)x250(h)pixels 1200

BottomBanner 468(w)x60(h)pixels 400

Location on IPM website home page

Dimensions Investment per week (£)

TopBanner 468(w)x60(h)pixels 800

mpU 300(w)x250(h)pixels 1100

BottomBanner 468(w)x60(h)pixels 600

Display and Classified Advertising

Digital Advertising

Online advertising is

trackable and quantifiable

– allowing you to see how

effective your spend is

*Discounts available on series bookings

Location in Magazine Size 1 month* 12 months (UK£) (US$) (£)

coverpositions Fullpage 5250 8400(FrontandBack)

Firstrighthandpage Fullpage 4995 7992

rOp(runofpaper) Fullpage 3500 5600

rOp(runofpaper) halfpage(horizontal) 2650 4240

rOp(runofpaper) Quarterpage(vertical) 1600 2560

rOp(runofpaper) Quarterpage(strip/portrait) 1600 2560

classifieddirectory 2100ofservices

looseinserts Fullpage pricesonapplication

looseinserts halfpage pricesonapplication

ipdirectorylisting various pricesonapplication

Bellybandaround pricesonapplicationtheissue

media pack 2012static.informaprofessional.com/ipwo/pdf/nh1407ipm_mediapack.pdf · breaking news and...

Documents