Download - Member satisfaction report
20
15
ME
MB
ER
SA
TIS
FA
CT
ION
RE
PO
RT
20
15
ME
MB
ER
SA
TIS
FA
CT
ION
RE
PO
RT
20
15
ME
MB
ER
SA
TIS
FA
CT
ION
RE
PO
RT
FROM THE CEO September 2015 marks one-year since the creation of the
Maryland Building Industry Association when it was formed from the merge
between the Maryland National-Capital Building Industry Association and the Home Builders
Association of Maryland. As we approached this milestone anniversary, we took a step back
to evaluate our work. We reached out to our membership in June and asked them what they liked about the merge and
what they think we can do better. In this Merge Report, we want to share those results with you. We are continuously
evolving to serve our members and better our industry and we look forward to accomplishing those goals with you.
Lori Graf, CEO
71.6% of our respondents have registered for an
event on marylandbuilders.org and of those, 95.6%
felt it was easy to use.
EVENT SURVEY RESULTS MEMBER
COMMENTS
I understand the impact the merger had on all facets of the association and feel that things are steadily improving and therefore I look forward to what the future holds. Hold events closer to Baltimore City - not so much in the city, but closer than Fulton. Too many are held in the Baltimore area. As a result I attend few events. Seems to be an awful lot of events, maybe too many. Definitely an oppor-tunity to see which ones are working, which ones aren't, and cut back on those that aren't. More roundtable, collaborative discus-sion type events. Staff is exceptional. Plan on expanding participation.
The majority of members attend events not only to network
but also to see colleagues and support the association.
MEMBER
COMMENTS
While it will take time to complete integra-tion of systems, a wider, statewide view (vs. previous regional views) needs to be taken as regards priorities, programs, networking functions, etc. Not yet sure. Waiting to tally the votes! Looking good though. Plenty of pluses, and a few minuses for me. I think that the merger was good from a "management" perspective, but I think events catered to each group is needed. Different markets. Too much focus on home builders and not enough on remodelers. I understand the benefit for larger and regional builders, but for our firm it has been a net negative. I am very satisfied with the new organiza-tion, and the efforts underway to become one voice. I would like to see the former MNCBIA members become more involved with Builder Mart and other HBAM events. I love and respect this organization. I have been a member since around 1980 or thereabouts. Too long ago to remember. I want what is best for our membership, pure and simple. If being merged helps us survive, them I'm in favor. Conflicting objectives and territories make this merger unsuccessful in my eyes. I really have not used a lot of the services. Any dealings that I have had with the organization have been positive. Builder members MUST START attending MBIA events. Associate members pay money and take the time to attend with the hopes of meeting and socializing with potential customers. Year-after-year "same" events get tiring. Lori and her staff have done an incredible job!
OVERALL SATISFACTION SURVEY RESULTS
WH
AT
’S W
OR
KIN
G N
OW
W
HA
T W
E’R
E W
OR
KIN
G O
N
Moved into the new headquarters
building, The Maryland Center for
Housing in Fulton, MD
Integrated staff
Nominated and voted on a new Board
of Directors
Converted to a new member manage-
ment system called WebLink
Merged financial systems
Designed and built our new website,
marylandbuilders.org
Integrated and maintained a full event
schedule
Held several successful events and
meetings with County and State
officials
Enhancing and expanding our member
benefit and discount programs
Streamlining and targeting our
communication to members
Evaluating our events and assessing the
venues at which we offer them
Reinvigorating our councils
Continuing to utilize and develop our
database to better serve members
Adding and evolving website content
Member retention
Enhancing and strategically utilizing
our social media presence
93% of the membership thinks
the merge was successful.
98% of the membership thinks
the MBIA is responsive to their
needs.
OVERALL SATISFACTION SURVEY RESULTS
All of our member benefits rank
in the 3-4 range on a scale of 5.
Only 22% of MBIA membership uses our
members-only discount programs.
98.5% of our respondents find out
about our events through email.
EVENT SURVEY RESULTS
The Maryland Center for Housing
The MBIA headquarters at the Maryland Center for
Housing is located in Fulton, MD in the community
of Maple Lawn, which is strategically located off
of US 95 and Maryland’s route 29 in the center
between Washington D.C. and Baltimore. Just 20
miles north of Washington D.C. and 20 miles south
of Baltimore, Maple Lawn is bounded by route 29
to the east, John Hopkins Road to the north and
Maryland route 216 to the south.
Our Events
MBIA is working hard to make our events con-
venient for everyone. We try to spread our
venues around the area so all of our members
have the opportunity to participate.
Following is a break down of the location of
our events from September of 2014 through
August of 2015
Anne Arundel - 4
Baltimore City - 8
Baltimore County - 6
Eastern Shore - 5
Howard County - 16
Montgomery County - 12
Prince George's County -5
Southern Maryland - 2
Washington, DC - 2
Northern Virginia - 3
Las Vegas - 4
Our Mission
The mission of the Maryland Building Industry Associa-
tion is to advocate for the building industry with a com-
mitment to maximizing business opportunities for its
members while working to promote a positive image
and to serve as a resource to our members and to the
public at large.
CO
MM
UN
ICA
TIO
N S
UR
VE
Y R
ES
UL
TS
84% of MBIA members use marylandbuilders.org to
find information on events. Our new database and
web platform have made it easier than ever to
search for events and register online.
Our members are active on social media and MBIA is right there with you.
89% of our members use LinkedIn and 63% of our members are on Facebook.
We use our online presence to promote members, keep consumers informed and
allow our members to network with each other.
66% of members feel very informed
about our events and information.
The majority of our members are neutral on the frequency
at which they receive most of our publications.
84% of MBIA members use marylandbuilders.org to
find information on events. Our new database and
web platform have made it easier than ever to
search for events and register online.
MEMBER
COMMENTS
WEBSITE Clean. Good content. Still hard for me to look up members, as it seems hard to see where and when I need to login. Fresher, up to date Easy access to information, user friendly Too many tabs Usually easy to find upcoming event de-tails. Hard to slog through to get what you want. Easy to navigate Visual appeal Sometimes hard to navigate COMMUNICATION The communication should be an easy link to get me to the website where I see what I want to see rather than pushing everything out to me. It would be great if there were a way to decline communication for a singular event or come off the event mailing list once you register. I appreciate the con-sistent marketing up until I make my decision.
The majority of our members are neutral on the frequency
at which they receive most of our publications.
BUILT FOR YOU marylandbuilders.org
ENHANCED LISTINGS NOW AVAILABLEENHANCED LISTINGS NOW AVAILABLEENHANCED LISTINGS NOW AVAILABLE
With our new website comes new and improved data management. We developed this site as your resource for all things MBIA. We are constantly evolving and enhancing, so check back often and let us know what you think about your experience.
COMMITTEESCOMMITTEESCOMMITTEES
Anne Arundel
Baltimore County
Baltimore City
Carroll County
Charles County
Eastern Shore
(Lower)
(Upper)
Howard County
Montgomery County
Prince George's County
Southern Maryland (Calvert
& St. Mary’s Counties)
Upper Chesapeake (Harford
& Cecil Counties)
Washington D.C
CHAPTERSCHAPTERSCHAPTERS
Chapters serve each county in the MBIA jurisdiction with the
purpose of representing the members doing business in those
areas. The chapters monitor local legislation, policy changes,
new regulations and lobby on behalf of the
industry. The chapters meet regularly with representatives of
the government departments, the Council members and
County Executives or Commissioners.
Green Building Council
Land Development Council
Mid-Atlantic 55+ Housing
Council
Multifamily Council
Professional Women
in Building Council
Remodelers Council
Sales and Marketing Council
How May We Help You? 301-776-MBIA The MBIA staff has served thousands of members for a combined service of over 120 years. That's more than a century of advocating for the industry and communicating to the public and the politicos the importance of home building. We thrive on educating our members on the latest in building issues and trends and providing fun and innovative events for networking and socializing with other members.
Lori Graf, CEO, ext. 204 [email protected] Chris Baughan, Director of Membership and Sales, ext. 231 [email protected] Lisa Goheen, Builders Development Guaranty Group, ext. 241 [email protected] Josh Greenfeld, Vice President of Govt. Affairs, ext. 243 [email protected] Kelly Grudziecki, Director of Internal Communications, ext. 213 [email protected] Kristin Hogle, Director of External Communications, ext. 230 [email protected]
Marcus Jackson, Vice President, Govt. Affairs, ext. 208 [email protected] Allysha Jenkins, Membership Coordinator, ext. 214 [email protected] Patti Kane, Director, Home Builders Care Foundation, ext. 212 [email protected] Robert Kaufman, Senior Vice President, Govt. Affairs, ext. 207 [email protected] Jean Mathis, Director of Member Services, ext. 223 [email protected]
Becky Myers, Finance Assistant, ext. 266 [email protected] Annette Rosenblum, Director of Regulatory Affairs, ext. 211 [email protected] Joan Strang, Vice President of Govt. Affairs Direct: 410-845-0132 [email protected] Carey Swift, Director of Events, ext. 222 [email protected]
MBIA’s Success Depends on Your InvolvementMBIA’s Success Depends on Your Involvement
Builder Mart
Celebrity Chef
Codes & Standards
Custom Builders
Environmental
FIL-Future Industry Leaders
MAX-Maryland Awards of
Excellence
Membership Recruitment
& Retention
The PROS Awards
Real Estate Finance
State & Legislative Affairs
WSSC-Washington Suburban
Sanitary Commission
COUNCILSCOUNCILSCOUNCILS
MBIA’s councils target specific disciplines within the home
building industry and give individual members with common
interests the opportunity to exchange ideas and further their
education; councils offer something for everyone.
There are many timely issues that directly impact the home building industry, These issues aren't just impacting build-ers and developers, they affect those working in related fields, from realtors to concrete pourers, and from window installers to plumbing supply companies. Ultimately, these issues affect our entire regional economy.
11825 West Market Place
Fulton, MD 20759
marylandbuilders.org