Download - Meter rickshaw
METER RICKSHAW®
Business Idea
Waste of time and discomfortBusiness Opportunity
Rickshawww!!
Rickshawww!!Rickshawww!!
$ % !Rs. 150
Rs. 200Final!
Rs.175
Cant!!!
TIME
OK :@:]
Meter Rickshaw®
LETS CALL METER RIKSHAW!
111 – 464 373
How may I help You!
I am in Faisal Town B Block!
METER RIKSHAW®
I have to go to Gulberg I need a quick rikshaw!
Customer
Available Meter Rickshaw
)
• Rickshaw’s are the quick and secure alternate of public transport
• Absence of 24 hour rickshaw facility• Hassle of taking a rickshaw• Unjustified & undefined rickshaw fares
Business Idea
Introducing a 24 hour rickshaw facility just a call away!!!
Meter Rickshaw, Har Jagah , Har Waqt!!!
Business Idea (Cont’d)
• Maintaining rickshaw centers with privately owned and contracted rickshaws.
• Service easily accessible• 24 hours availability• Fixed and justified fares charged per km/mile• GPS route navigation• Environmental friendly
Does the idea has potential?(MARKET RESEARCH)
Need Analysis for Rickshaw Customers
• Sample size= 100• Sampling Techniques- Convenience Sampling
Daily Weekly Twice a week
Monthly Never0
5
10
15
20
25
30
35
40
1. Frequency of travel by rickshaw
Very Easy Easy Somewhat easy Not easy0
5
10
15
20
25
30
35
40
45
11
20
24
45
2. Accessibility of rickshaws when needed
05
101520253035404550
04 3
43
50
3. Comfort level while negoatiating with rickshaw drivers
Yes No0
10
20
30
40
50
60
45
55
4. Fairness of the fares charged by rickshaw drivers
Very Appealing Appealing Somewhat Appealing
Not appealing0
10
20
30
40
50
6051
2420
5
5. The concept of rikcshaw at doorstep on a single call
RICKSHAW DRIVERS’ INTERVIEW INSIGHTS
• Sample size= 20 Rickshaw Drivers• Majority gave a positive response at1. Fixed salary2. Repair services3. Saving Fuel Cost• Concerned about being tied in contract with
the company.
ABOUT US®
Vision To provide quick, affordable and reliable conveyance
ensuring quality services to customers.
Objective The systematic management of new and contracted
rickshaws facilitating customers round the clock at the ring of a bell ensuring safe and a comfortable journey.
METER RIKSHAW ® Management Hierarchy
Manager
Accountant/ Administrator
Computer / Call Operator
1
Computer / Call Operator
2
Computer / Call Operator
3
Computer / Call Operator
4
Computer / Call Operator
5Helper
Market Coverage
• Offering services initially in Lahore
• Maintaining 10 Meter Rickshaw Centers at major areas of Lahore
Marketing
OUR SERVICE
WHY METER RICKSHAW®??
Customer’s Perspective
– On time availability on a single call
– Pre – Booking Facility– Hired pick and drop facility– Fixed and cheaper fares– Time Saving– Quality communication with
clients and easy understanding of routes
– Training to rickshaw drivers for increased efficiency
– Recognition with company– Proper Parking Stands for
rickshaws in order to avoid the hassle and extra cost in search of customer
– Increased Customer frequency
– Centrally controlled communication with all rickshaws
Rickshaw Driver’s Perspective
Rickshaw Driver’s Perspective [Cntd]
– Time management and relaxed working methodology
– Bonuses and commissions based on performance– Flexible work timings– Self investment availability– Insurance for rickshaws for the contractual
rickshaw owners.– Maintenance and service facilities
Target Market
• Lower to middle income class
• People without conveyance
– Occasional Users• Time constraints• Emergency• Conveyance issues
Collaborators
• Following conditions should be satisfied to make the contract viable– Licensed and experienced Rickshaw Drivers– Matric qualified drivers– Well equipped with route knowledge of Lahore– Possession of a cell phone and an active connection.– Rickshaw on contract should have been recently
purchased (i.e. not more than 12 months old)– It should be on LPG consumption– It should satisfy all quality and comfort standards
Contractual Rickshaw Owners.
Mobile Mechanics
The contract with Meter Rickshaw would ensure– Mechanic availability at all times– Meter rickshaw preferring the specific mechanics
every time a problem is faced.
Software/ GPS Technicians
– Computer and software, GPS technicians providing technical support.
MARKETING
ABOVE THE LINE PROMOTION(ATL)
360 degree advertising campaign inclusive of• Print advertisementJang, Nawa-e-waqt, The News, Dawn, Nation• TV Ad PTV, GEO, ARY, HUM, INDUS,Cable Operators• Radio AdFM 100, FM 91, FM 89, FM 101• Billboards/ Banners/ StickersNear Bus Stands, Meter Rickshaw Centers and all noticeable
areas.
BELOW THE LINE PROMOTION(BTL)
• Token money of contracted rickshaws waived off• Free Installation of 1. GPS device (global positioning system)2. Fan3. Vehicle mobile battery charger• Complementary rickshaw wash 2-3 times a month• Rickshaw maintenance free of charge in case of
problem during service
IS THE INVESTMENT JUSTIFIED?
Financials
ARE WE GETTING RETURNS??
• Put the appropriate financials.
“ Innovation is the specific instrument of
entrepreneurship. The act that endows resources with a new capacity to create
wealth.”Peter Drucker
Thank You!
BIC-0188 Business Plan Presentation @Business Idea Competition 2010