CREATIVE
MARKETING & PR
TECHNICAL
On-page
Research
Analysis
Audience
Content Strategy
Content Optimization
Content Marketing
Targeted Outreach
Social Media
The SEO Specialist Skillset
SEO Knowledge
Staying up-to-date
Getting Experience
How do I get there?
The Basics
• Google SEO Starter Guide
• Moz Beginner’s Guide to SEO
• Search Engine Land’s Guide to SEO
• Moz Academy (Paid)
• DistilledU (Paid)
Search Engine Optimization Starter Guide (GOOGLE)
Basics
• HTML
• Navigation
• Content
• Accessibility
• Mobile
• Promotion
Beginner’s Guide To SEO (MOZ)
Basics
• Search Engines
• On-page
• KW Research
• Usability & Content
• Link Building
• Spam & Penalties
Guide to SEO (SEARCH ENGINE LAND)
Basics
• Periodic Table
• On-page/Off-page
• Violations
• Social
• Authority/Trust
• Personalization
Moz Academy (MOZ)
Basics
• Moz Analytics PRO
• Video guides
• Inbound Marketing
• Search Engines & Keywords
• Link Building
• Social Media
• Content
DistilledU (DISTILLED)
Basics
• 50m – 7h:30m courses
• SEO 101
• Advanced SEO
• Conference videos
• Webinars (free)
• $40.00/mo
Going PRO: Technical
• SEO Web Developer Cheat Sheet • Guide to Crawling, Indexing, Ranking • Successful Site Architecture • Conquering Pagination Guide • Microdata Schema.org Guide to Rich Snippets • The Anatomy of a Perfect Web Page • Visual Guide to Keyword Targeting • How to Perform the World’s Greatest SEO Audit • Craziest Audit Checklist • The Small Business Guide to Google Analytics • Excel for SEO • WordPress SEO • Ultimate guide for E-commerce • Guide to eCommerce Facets, Filters and Categories • The Ultimate Local SEO Roadmap • Multilingual and Multiregional SEO
The Web Developer’s SEO Cheat Sheet (Danny Dover)
Technical Creative Marketing/PR
• On-page
• HTML
• Status Codes
• Robots.txt/Meta
• Structured Data
• International
• Mobile
A Technical SEO Guide to Crawling, Indexing and Ranking (Paddy Moogan)
Technical Creative Marketing/PR
• On-page
• Accesibility
• Crawl budget
• Indexing
• Landing pages
Successful Site Architecture for SEO (Richard Baxter)
Technical Creative Marketing/PR
• On-page
• Site architecture
• The “silo” concept
• Page indexation
• Design & UX
Conquering Pagination – A Guide to Consolidating your Content (Ryan Huser)
Technical Creative Marketing/PR
• On-page
• 1: NOINDEX, FOLLOW
• 2: View-All, rel=canonical
• 3: Rel=prev/next
• Parameters
• Flowchart
Micro Data & Schema.org: Guide To Generating Rich Snippets (Daniel Butler)
Technical Creative Marketing/PR
• On-page
• Rich Snippets
• Examples
The Anatomy of a Perfect Web Page (Chris Gilchrist)
Technical Creative Marketing/PR
• On-page
• Design
• UX
• SEO
• CRO
A Visual Guide to Keyword Targeting and On-Page Optimization (Rand Fishkin)
Technical Creative Marketing/PR
• On-page
• Factori de ranking
• Accessibility & UX
• Where do the KW go?
• Template
How to Perform the World’s Greatest SEO Audit (Steve Webb)
Technical Creative Marketing/PR
• Audit
• 1 - Accessibility
• 2 - Index
• 3 - On-page factors
• 4 - Off-page factors
• 5 - Competitive analysis
Craziest Audit Checklist on the Internet (Annie Cushing)
Technical Creative Marketing/PR
• Audit
• Checklist Spreadsheet
• Tools Spreadsheet
• Presentation
• Implementation
The Small Business Guide to Google Analytics (SIMPLY BUSINESS)
Technical Creative Marketing/PR
• Complete guide
• Installation
• Goals/E-Commerce
• Site Search
• Metrics & KPI
• Segmentation
• Dashboards
Microsoft Excel for SEOs (Mike Pantoliano / DISTILLED)
Technical Creative Marketing/PR
• Basic SEO functions
• CSV data manipulation
• Google Analytics in Excel
• Visualization
WordPress SEO (Yoast)
Technical Creative Marketing/PR
• WordPress
• HTML & Sitemaps
• Breadcrumbs
• Duplicate Content
• CRO
• Comments
• Off-site
The Ultimate Guide to SEO for E-commerce Websites (Chris Kilbourn)
Technical Creative Marketing/PR
• E-commerce
• KW Research
• Trafic Long Tail
• Optimizare On-page
• Blog Content
• Link Building
• Local SEO
Guide to eCommerce Facets, Filters and Categories (Frank Scharnell)
Technical Creative Marketing/PR
• E-commerce
• Facets, Filters
• Duplicate Content
• INDEX/NOINDEX
The Ultimate Local SEO Roadmap (Amy Nokinsky)
Technical Creative Marketing/PR
• Local SEO
• Citations & Reviews
• KW Research
• On-page optimization
• Google+ optimization
The Ultimate Guide to Multilingual and Multiregional SEO (John E Lincoln)
Technical Creative Marketing/PR
• International SEO
• Domains/Subdom/Subdirs
• Rel=alternate/Hreflang
• Authorship
Going PRO: Creative
• An SEO’s Guide to Content Marketing • How to build a content marketing strategy • Indepth Guide to Content Creation • Attract customers to your community with content • Why Local Businesses Don't Need Big Budgets for Their Content
Marketing • Are your titles irresistibly click worthy viral • Linkbait Guide • Video Content • Content Curation • Content Strategy in only 652 steps • Content Marketing Checklist • Scaling a successful content team
Real Marketing Sh*t: An SEO’s Guide to Content Marketing (Chase Hooley)
Technical Creative Marketing/PR
• Audience
• Content types
• KPI
• Content Roles
• Keywords
How to build a content marketing strategy (Stephanie Chang)
Technical Creative Marketing/PR
• Content examples
• Strategy planning
• Research
• Metrics/Goals
• Audience prospecting
In-depth Guide To Content Creation [With Infographic] (John Pring)
Technical Creative Marketing/PR
• Creating content
• Research & ideas
• Placing the content
• Infographics & Blog posts
• Promotion
Attract Customers to Your Community with Content (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Examples
• Foundational
• Community building
• Content strategies
Why Local Businesses Don't Need Big Budgets for Their Content Marketing (Matthew Barby)
Technical Creative Marketing/PR
• Local Business content
• Leverage assets
• Content is everything
• Actionable ideas
Are Your Titles Irresistibly Click Worthy & Viral?! (Dan Shure)
Technical Creative Marketing/PR
• 80/20 principle
• 7 ingredients
• Visibility
• Analysis
SEO Guide to Creating Viral Linkbait and Infographics (Ed Fry / DISTILLED)
Technical Creative Marketing/PR
• Linkbait
• Brainstorm
• Research
• Presentation
• Sharing
The Kind of Video You Should Create for Your Business (Phil Nottingham)
Technical Creative Marketing/PR
• Whiteboard Friday
• In-House
• Production Company
• No Budget
Content Curation & SEO: A Bad Match? (Eric Enge)
Technical Creative Marketing/PR
• Content Curation
• Quality signals
• Search results
• Options
How to Create a Content Strategy (In Only 652 Steps) (Ian Lurie)
Technical Creative Marketing/PR
• Content Inventory
• Quality indicators
• What works/doesn’t work
• Strategy
Announcing Siege Media’s Content Marketing Checklist (Ross Hudgens)
Technical Creative Marketing/PR
• Online Checklist
• Small important details
• From idea to launch
Scaling a Successful Content Team (Nick Eubanks)
Technical Creative Marketing/PR
• Priorities
• Team roles
• Hiring
• Developing
• Scaling
Going PRO: Marketing/PR
• The Noob Guide to Online Marketing • The Noob Guide to Link Building • The 6 month link building plan for an established website • Content-based Outreach for Link Building • Five Principles to Better Outreach Link Building • Good Outreach vs Bad Outreach • Please Exit the Link Building • Ultimate guide to guest blogging • Futureproof Link Building • How to Identify an Online Community for Your Business • A Manageable Content and Social Media Marketing Process
The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) (Oli Gardner)
Technical Creative Marketing/PR
• Zero to Hero
• Infographic
• Inbound marketing
• 6 months plan
The Noob Guide to Link Building (Michael King)
Technical Creative Marketing/PR
• Link Building philosophy
• Strategy planning
• 6 month plan
The 6 Month Link Building Plan for an Established Website (James Agate)
Technical Creative Marketing/PR
• Existent website
• Planning
• Link audit
• Content audit
• 6 months plan
Content-based Outreach for Link Building (Justin Briggs)
Technical Creative Marketing/PR
• Personas
• Prospecting
• Email examples
• Cum scalăm
Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) (Michael King)
Technical Creative Marketing/PR
• 20% -> 80% success rate
• Context
• Inbox visibility
• Offering value
• Infographic
Good Outreach vs. Bad Outreach – from a Blogger’s Point of View (Dana Forman)
Technical Creative Marketing/PR
• Email examples
• What’s wrong
• What’s right
• Advice
Please Exit The Link Building (Ross Hudgens)
Technical Creative Marketing/PR
• Outreach
• Scaling prospecting
• Scaling acquisition
• Scaling reporting
The Ultimate Guide to Guest Blogging (Kristi Hines)
Technical Creative Marketing/PR
• Opportunities
• Pitching
• Bio
• Results
High-Value Tactics, Future-Proof Link Building (Cyrus Shepard)
Technical Creative Marketing/PR
• Natural vs Unnatural
• Implementation methods
• Anchor Text control
How to Identify an Online Community for Your Business (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Growing a community
• Where to start from
• Tools
Define and Align: A Manageable Content and Social Media Marketing Process (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Social Media Marketing
• Step by step strategy
• Research -> Results
Thanks!
@mihaiaperghis
@vertifyro
www.vertify.ro/blog/
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Image Sources (other than articles)
• Man of Steel: manofsteel.warnerbros.com
• Tony Stark / Iron Man: marvel.com
• Thor (gif): hot-rod-red.tumblr.com
